How to Get The Best Out of YouTube Hashtags?

It was in 2016 when video-sharing social platform YouTube introduced hashtags. But over the years, YouTube hashtags have evolved tremendously to better the entire experience of video searching for viewers. Not to forget, the platform has also supported content creators by making their videos easily discoverable.
YouTube hashtags can be seen in two places: above the video’s title and in the description box. They are just a great way to discover “related content” on the platform. However, you should note that only a maximum of 15 hashtags can be added in a single video so that you don’t penalized for exceeding the use of the tagging feature.

Here are a few tips to follow to make your YouTube video marketing stand out with hashtags:

Go for the trending ones

First and foremost, you need to know the topics that are trending on the platform and use hashtags for them for your videos. The trending section of YouTube can be of great help here. This section can help you simply your task and come up with hashtags that are mostly used and searched for. You can discover trending hashtags just by typing # in the search bar. Also, you can discover popular ones under the subscription section. Don’t forget to analyze what your competitors are doing so that you know what’s working and what’s not working.

Categorize your video content

One good part about using YouTube hashtags is that you can classify and categorize your video content on the platform. For example, you can categorize your video content on the basis of high-searched and popular terms in your niche. This can be related to food brands, music, sports, entertainment, and so on and so forth. A few examples include #vegandiet #healthyrecipes, #rockmusic, #hiphopmusic, etc. It’s true that YouTube hashtags have become popular in recent times, but you should also consider using them in your older video content. Doing so will help you make your older content visible on the platform too.

Create and use branded hashtags

Using hashtags for your YouTube videos provides an easy way to find other video content under one roof. YouTube video content that are hashtagged leads users to other video content bearing the same hashtag. But the key to effective discoverability lies in creating custom, branded YouTube hashtags. These types of hashtags will give greater exposure to your brand. Also, your video content is more likely to dominate in this niche because it’s very unlikely that a rival of your brand would be using these hashtags. A classic example of this would be #shareacoke campaign of Coca Cola. You can enjoy a huge creative scope when it comes to creating and using branded hashtags for sure.

Never forget analyticsanalytics

Just like you need to measure the performance of your campaigns on other social networks like Facebook, Twitter and Instagram, you need to do the same for your YouTube video content. Once you added the relevant hashtags to your video content on YouTube, you will have to analyze their performance. You can leverage several analytics tools to know which hashtag generates the maximum traffic to your video content on the platform. Once you have this data, you can use these hashtags more and more in your video campaigns to drive traffic. Simply go to YouTube Analytics, then Traffic Sources, and then YouTube Search. Here, you will find a list of hashtags you have used and the ones that generated the maximum views.

While using hashtags for your video content, make sure you use only the relevant ones. This is because misleading or irrelevant hashtags could possibly lead to the removal of your video content as per YouTube’s policies.

How to Make Your YouTube Videos Appear More Professional?

YouTube videos are very many in number. 1,300,000,000 use YouTube every day, and even more surprising is that fact that 300 hours of video are uploaded to the platform every minute. But how many of those billion videos you watch stay with you? The answer: very few.

Just like any other social media platform, YouTubers vie for eyeballs. They come up with something hoping that their viewers will view them and remember them. You may be hoping the same, but you can achieve this objective only when you videos are professional.
If you wish to up your YouTube marketing efforts, then you should follow these tips to make your video content more professional:

Plan your video content

Before you start creating a YouTube video, either yourself or by hiring a professional video agency, you need to plan. Proper planning undoubtedly holds the key to success on the video platform. You need to first outline your goal by asking yourself one simple question: What do I want to achieve through this video?
Next step in the planning process is identifying the right target audience for your video. There are so many YouTube users out there, but will your video make sense to everyone? Perhaps no. Everything about your video—from scripting to shooting to editing—will depend on your target audience. Always make sure you have leverage the immense power of human emotions. After all, emotions are what that drives people to take an action.

Keep your video’s background clean

When it comes to the background of your video, you have to be extra careful. The type of background you choose will largely depend on the kind of video content you are creating, your marketing goals, and of course, your target audience. You can either go for real backgrounds (such as real-life settings like a house, an office, or an outdoor area) or for a fake background (involving screens, papers and curtains).
Your video’s background should never be out of line from the type of video you are creating. It should be able to tell your story, send across the intended message, and add value to your brand. Moreover, your background will also influence the quality of your video. So make sure you choose it carefully

Get the lighting right

After you have selected the right background, the next factor to consider is the lighting. The lighting of your video exercises a noticeable influence on the quality. Lack of proper lighting can make your video look extremely unprofessional and unclear, meaning your audience might miss the real impact.
Natural light, such as sunlight, is considered the best source of light for video creation. If you are using this source, make sure you shoot your video when the light is soft. Mornings or evenings are the best time to do so. If you are shooting the video indoors, then you might have to invest in some lights to get the visual impact right. Also use shadows in the right balance to create a pleasant look.

Your composition rule should be 3×3

Last, but certainly not the least, you need to know composition rules to create the right effect through your video content. Ideally, you should follow the rule of thirds. This divides your frame into a simple 3×3 grid and creates intersections that place your subject in an ideal fashion. The points of intersection are where you should focus strongly.
Avoid putting your subject on the center of the frame, especially if you are a novice video creator. Doing so creates a lot of empty, unused spaces in the top third portion of the frame. Also, if you are placing your subject vertically in the center, make sure you align the eyes of your subject with the top line of the grid. You will get a hang of this composition rule as you gain more experience.

Follow these tips to create more professional-looking YouTube videos and take your video marketing efforts a notch higher.

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