6 Reasons Why YouTube is a Must for Small Businesses

YouTube needs no introduction. Everyone knows it’s a video-sharing platform, but in recent years, it has grown to be much more than that. It transformed into an effective marketing platform in itself, and many businesses have taken advantage of all it has to offer.

If you are a small business looking for ways to create brand awareness, here are a few reasons why YouTube is a must.

It’s free of cost

As a small business or start-up, you are on a budget and probably don’t have a lot of resources to allocate to marketing, which is exactly why YouTube marketing is such a great option. Unlike TV ads, print ads, and radio ads, where you have to pay for spots, you needn’t spend anything on uploading a video on YouTube.

While you may have to shell out some money on making the video, it’s still much more cost-effective than other forms of marketing.

Video content is the most consumed content on the internet

Recent statistics show that video is the most consumed type of content on the internet. This comes as no surprise, since video is visually appealing and engaging, and the rise of YouTube as a platform has definitely played a part too. Besides, as more people spend more time on their smartphones, videos have become much more accessible and easily consumable.

Many brands are taking advantage of the rise of video content, investing heavily in their YouTube channels and making high-quality clips. Obviously, they have seen tangible results.

You have plenty of creative freedom

A wonderful aspect of YouTube marketing is that there are so many ways you can produce videos. Whether you are going for an informational, educational, or entertaining recording, you can always create exactly what you want.
For instance, you can have a video that showcases your products and services, or a fun clip that shows behind-the-scenes footage or what working in your office is like. You can even create customer testimonials. In other words, you have enough freedom to make any video you want.

It helps you build trust and credibility

Ultimately, using YouTube as a marketing platform means that your goal is to create brand awareness and give reasons to consumers on why they should consider your products and services.

This is where the type of video you make and the content you share can make a huge difference. High-quality videos that reflect your brand in the right light can help you build trust and credibility among consumers, in addition to establishing your brand as a trusted name in the market.

It helps you reach a large audience

Did you know that more than 5 billion videos are watched on YouTube every day? Also, as of 2019, there are about 2 billion YouTube users worldwide! These statistics are staggering and also great news for your brand.
This just goes to show that YouTube is the perfect platform for reaching a large audience and increasing your market base. What’s even better news is that only a small percentage of small businesses are on YouTube, giving you a unique competitive advantage.

It helps in driving sales

With unique video content that actually delivers value to consumers, you can improve the number and quality of your leads, and eventually convert them into paying customers. This, in turn, drives sales significantly.
You also have the option to share your YouTube video on other social media accounts such as Facebook, Twitter, Instagram, and more. By doing so, you can drive more traffic to your video, gain more views, and thus attract more customers.

As outlined in these points, it’s not difficult to see how YouTube marketing can benefit small businesses across industries. Make sure your business does not miss out!

How to Use YouTube for Viral Marketing?

After Facebook, perhaps it’s YouTube that’s rocking in the social media scenario, with its 2 million monthly active users. The video-sharing platform is the second largest search engine in the world (after Google, of course), and over a billion hours of videos are watched on it every day. From music to comedy to pop culture and entertainment to general “how to” videos, YouTube is just where a video lover can find anything under the sun.

As such, it would be a great idea to leverage the platform for your viral marketing. Viral videos, used as a part of your social media marketing efforts, can be an effectiveness awareness generator for your brand. But before you plunge into it, it’s best to know about the two types of viral videos first:

  • Organic: These videos create a nationwide frenzy, and YouTube users just love to watch and share them with their connections. They are often unplanned and reach of these videos happen organically.
  • Seeded: These videos are planned viral campaigns and demand a lot of thought and money. More often, professional social media agencies are behind the creation of seeded viral videos.

Do you wish to create a viral YouTube video? You need to focus on three aspects: a problem, a magnification of the problem, and a solution. Once you figure out this simple formula, your videos are sure to go viral. But there are additional tips that you must follow too. Check them out below:

Tip 1: Come up with something fresh

First and foremost, the video you are creating should be new. It should offer something that’s not seen by your users before and must bear a high SNP or Social Networking Potential. Your video clips need to be unique and engaging, meaning that your followers can’t resist from sharing them with others. So make sure you get the content of your viral video right in the very beginning.

Tip 2: Take care of the length

The length of your video content has a direct impact on its virality. The most effective and widely shared viral videos on YouTube are about twenty seconds to a minute long. Some video marketing experts even say that a 15-second video would work impressively too. In case you have a slightly longer video, don’t hesitate to break them into short clips. Just make sure your message is compelling enough.

Tip 3: Loop in celebrities

Celebrities and influencers featuring on your video is reason enough for your YouTube followers to watch it. If you are creating the video for a large brand, then associating with some celebrities would be an excellent idea. After all, the online community today is pretty obsessed with pop culture. So don’t hesitate to approach them if your budget allows.

Tip 4: Strike an emotional chord

As is the case with most marketing messages, your viral clips should be able to arouse emotions in your viewers. Have something surreal in your video. Try to include emotional elements that make your viewers feel you and your brand. It can any emotion—anger, surprise, disgust or amusement. Always remember that videos that evoke a spectrum of emotions perform amazingly owing to their multi-dimensionality.

Tip 5: Remember it’s not an advertisement

Lastly, you shouldn’t make your video an advertisement for a product or service. Your viewers should perceive your video as something that entertains, and not sell. For a video to go viral, your content should use casual language. Go through what your YouTube viewers are watching on the platform. Use this information to create a base for your video content. You are surely going to appeal to your users this way.

Make sure you follow these simple tips to create viral videos and take your YouTube marketing efforts a notch higher.

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