Make These Types of Videos on YouTube to Get Popular

More than 500 hours of content are being uploaded to YouTube every minute and the platform has grown to become the 2nd largest search engine after Google. With so much competition on the platform, it’s imperative for brands to capitalize on trending video content to ensure popularity of videos. If you’re investing in YouTube marketing for your brand, it makes sense to know about what type of video content is popular on YouTube so that you can create videos that your audience will enjoy. Here are the most popular types of videos on YouTube that you can create for your brand’s YouTube channel.

Top list videos

Top list videos present viewers with top picks from a particular category and maybe in the form of:


Such videos are hugely popular when used with influencer marketing where products are shown off after a shopping spree or particular time period to highlight the 1st impression or review of the influencer. It can also be used to announce new products and upcoming trends.


Customer favorites from testimonials and reviews can also be shown through videos. Influencer marketing can also help to highlight favorite products of your brand, making it a more reliable source of information for people interested in your products/services.


Videos featuring your brand’s latest product collection or an influencer highlighting the products/services you offer are yet another type of videos that can help you gain popularity with your audience.


Compilations can help to grab viewers attention by showcasing footage from longer videos across a period of time. This may be in the form of a compilation of annual events of your business, brand milestones, or even behind the scenes footage.


Launching challenges and contests through your YouTube channel can help increase engagement rates and brand awareness by helping you reach a wider audience. As more people participate in the challenge, more people get to know about your brand and these can help generate leads for your business. Challenges in the format of memes are especially popular because they’re specific, relatable, and funny.


Interviewing an eminent personality or an influencer on your YouTube channel can help to get more people interested in watching your video and increase engagement rates for your channel. Discussions on important issues can take place through such interviews, and people can be encouraged to participate in the comments section or through live discussions if the interview is conducted live.

Tutorials/How to videos

Tutorials or how to videos are great for demonstrating the use of a product/service or process of completing a specific task. Such videos are important for all demographics, but millennials are currently the largest consumers of such videos. These are task-specific videos and can provide detailed instructions to interested parties about the use of a particular product/service.

Q&A videos

Question and Answer videos give viewers the opportunity to interact with your brand while allowing you to showcase your concern and care for them. Through such videos, viewers have a chance to ask questions and seek clarifications. You can choose a list of some frequently asked questions and respond to these in the form of a Q&A video. This will encourage greater participation from viewers and help you achieve higher search engine rankings.

Narrative videos

Narrative videos can help you take your audience on a journey from start to finish. You could talk about brand milestones, how it was formed, the latest developments, or other narratives in such videos. This helps to add a personal touch to your videos for your audience, helping them connect better with your brand.

Product reviews

Reviews of your brand’s products by influencers or other customers are great to win over the trust of your audience. Unboxing videos do a great job of this as they can capture raw emotions and first impressions without the need for a script.
Other popular video types include music videos, commentary videos, docuseries, and comedy videos.


No matter what type of video you choose, you can’t compromise on video quality. Having a detailed plan and creating something that will engage your audience is still crucial to gaining popularity on YouTube.

Getting Video Titles, Descriptions, and Tags Right on YouTube

Your meta-data on YouTube can make or break the popularity of your channel. Here are some tips to help you optimize your titles, tags, and descriptions on YouTube to get higher search engine rankings and boost business growth.


The title of your video should be in 100 characters, which get cut short to 70 in the search results. If you want to increase the click-through-rate (CTR) for your YouTube videos, here’s how you can optimize your video title.

  • The 1st thing you need to do is conduct some keyword research for the topic of your video. You can also use a keyword generator for this.
  • Ensure that your title is keyword-rich, and starting with the primary keyword for your video will help increase SEO. The main points must be covered in the 1st 70 characters so that they’re visible in search results.
  • Optimize your title for CTR by using numbers; attention-grabbing words/phrases; emotionally loaded titles.
  • The title and thumbnail are what viewers will see first when they come across your video, and it’ll affect their watching decision, so choose a thumbnail that complements your title and can attract viewers to your video.
  • Pass on clickbait titles. While they may seem like a good choice, they can actually hamper your rankings by signaling to the YouTube algorithm that it’s a clickbait title.
  • You can even re-write the meta-data of videos you had uploaded earlier, which didn’t receive many views. Changing the meta-data to make it optimized for search engines can help you re-optimize your previous videos.
  • Tools like CoSchedule’s Headline Analyzer can analyze the title of your video and offer you suggestions on it.


YouTube allows 5000 characters for video descriptions so that viewers get details about the content and context of a video. Here’s how you can write great video descriptions.

  • Pay attention to the first three lines and be sure to include keywords here because this is what appears to viewers and in search results before the “see more” option.
  • Have a clear description that gives details about the context and content of your video. Use bullet points, paragraphs, and keywords a minimum of 2-3 times to convey a clear idea of your video to your audience. You can also use complementary keywords in a conversational tone. Check that description are clear no matter what device is being used.
  • Providing timestamps that help your viewers jump to sections they’re interested in is another great way to keep people engaged on your channel.
  • Ensure you add links to your website, social media handles, and products so that those interested can be directed to these pages. You must also give credit for anyone else’s work you’ve used in your video to maintain brand credibility.
  • Convey what watching your video can do for your viewers in the description so that people see value in doing it. You must also include a clear call to action in your video description so that viewers know what they should do next after having watched your video.


Video tags help to contextualize a video, and YouTube allows adding a maximum of 500 characters in the tag area with a 30 character limit for each tag. Here are some best practices to follow when using video tags on YouTube.

  • Make sure you include the following as tags:
    • Primary and LSI keywords
    • Brand/channel tags
    • Tags to describe video content
  • Let your target keyword be your 1st tag.
  • Make use of broad as well as focused tags to give clarity and context to your video.
  • Don’t use more than 5-8 broad and focused tags, otherwise you’ll create confusion regarding the content and context of your video.
  • Use relevant tags for your video, otherwise your video can get taken down.
  • Generate the right tags for your videos just by typing in your primary keyword with tools like VidIQ Boost and TagTube.
  • Stick to the ideal number of words per tag (2-3 words) as far as possible to get the best results.

How to Make Videos That Prospective Students Would Love?

Higher education video marketing has become a rewarding idea for colleges and universities. Times are slowly changing, and the change is clearly seen in the way educational institutions market themselves and their courses. While course pamphlets and prospectuses still work, most of these institutions are now resorting to high-quality, detailed video content.

Much of the rise of video content for prospective students can be attributed to the rise of YouTube. It’s the second largest search engine with a user base of more than 2 billion worldwide. When it comes to college admissions, institutions are leveraging the platform to market their higher education offerings. Prospective students in large numbers are also using it to conveniently have digital interactions.

So, it important for education marketers to create videos that are informational and interesting, while also giving the ‘wow’ factor. Here’s what they should be doing:

Providing a virtual campus tour

Every student would want to see the college or university they are applying to. There will be many students who are located outside the location of the institution. Such students look for convenience while applying to courses. If they get to see their future college or university without having to physically visit the campus, then that would be great. That’s where educational institutions can leverage YouTube by uploading videos of the campus life out there.

The best way to go about this is by creating a playlist of videos that show classrooms and residential halls, cafeteria, along with the opinions of students who are already studying there. YouTube playlists can hook prospective students to the channel and make it a lot easier for them to discover related content on the platform.

Providing alumni stories

It’s extremely important for educational institutions to build credibility—something that would pull in students. It’s not just about providing the best-in-class courses; it’s also about what kind of students come out of the institution after completing a course. Prospective students would be interested in knowing the impact the institution has on people who pass out from there.

This is where sharing alumni stories on YouTube really works. These videos show prospective students the real value of doing a course in the institution. The institution can get in touch with an alum or a few alumni and ask them to speak about their experience. The video should show how these people who have come out of the institution are holding great jobs and leading a successful life.

Answering key questions

More often than not, students who are seeking admission to a college or university are often dubious about a number of things. They wish to know about the scope of the course, fee structure, and general life on the campus. If they don’t get a clear answer to their queries, they often refrain from applying—something that can deprive the student of a valuable opportunity and the institution of potential talent.

So, educational institutions can use YouTube to upload an explainer video that answers all questions of prospective students. They can create short, animated videos with an interesting voiceover. It’s recommended that colleges and universities should create more institution-specific videos for their website and share more informative version on YouTube. This can greatly boost organic traffic to their YouTube channel.

To Conclude

Video marketing is a primary component of any higher education marketing strategy. With the rise of YouTube as the most popular video-sharing platform on the internet, schools, colleges, and universities should focus on establishing a strong, prominent presence on the platform. When creating video content for their channel, they should always remember who their audience is and what answers they are generally looking for while applying to courses. Achieving success in higher education marketing is all about creating engaging YouTube videos that inform prospective students and delight them in a way that makes them want to apply to a course in the institution.

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