YouTube Translator Tools: The Top Three Benefits

When it comes to video streaming platforms, YouTube is the undisputed champion. More than 2 billion users actively engage with the platform and its content every month, and every year, the number of people using YouTube around the world is steadily growing. The platform has become a potent marketing tool for not just individual content creators but also businesses.

The international reach of YouTube has prompted content creators to think, and go, global. However, to make a lasting impression on the international stage, the content produced needs to be backed up by accurate subtitles and captions in different languages. That’s where YouTube translator tools come into play. But first, let’s talk about why it’s not a great idea to be dependent on YouTube’s automated translations.

Why you can’t trust YouTube’s in-built translator

YouTube uses Google’s automatic captions feature for automatic translation. While the concept of automatic captions is fascinating and holds great potential to go on and become something big in the future, as of now, it fails to deliver accurate results. Even though there have been notable improvements in the last couple of years, it still doesn’t make the cut and is in no way ideal for businesses that want to connect with international audiences.

Advantages of translator tools

Tap into more diverse audiences:

A staggering YouTube statistic that’s hard to believe is that 60% of views generated on the platform are from audiences whose native languages are not English. So in theory, if your channel’s videos are in English and you are not using proper translation tools (or relying on automated captions), you are only connecting to 40% of all of YouTube’s viewers.

However, as soon as you start using translator tools effectively, you can go beyond the language barriers and open your channel up for global audiences. Using YouTube’s in-built analytics, it’s easy to identify the non-English speaking countries that generate the highest number of views for your content. Use these statistics to transform your content and your business from local to global.

Avoid alienation and gain a loyal global following:

The key to cracking the YouTube code and earn from the platform and to help audiences emotionally connect to the products and services offered by your business is to establish a loyal following. The more loyal followers you have around the globe, the greater your chances are of generating a consistently high number of views.

Unfortunately, numerous businesses and content creators let the opportunity of going global slip by shunning translation altogether. In an age where online behavior has tangible outcomes, doing this only leads to alienating a large section of your audience. But when you translate a part of the YouTube marketing process, non-English speaking audiences automatically acknowledge and respect your efforts to connect with them.

Reach out to those with hearing difficulties:

The problem with YouTube content that does not feature any captions is that it will hardly be viewed by those who have hearing problems, particularly those who engage with the platform on their mobile devices. Considering that users of the mobile app generate 70% of the views, you can only imagine how difficult it must be for someone hard of hearing to make out the audio on the average in-built mobile speaker.

Through the use of translator tools, you can reach out to people with hearing difficulties much more easily. Your content will also be much easier to comprehend in sound-sensitive environments such as offices and libraries, where people can’t turn their speakers’ volumes all the way up. If you’ve been putting off translating your YouTube content, start using translator tools to market your product locally, but globally as well.

Know about YouTube’s New Shoppable Product Ads Here

There’s absolutely no doubt that YouTube is the go-to platform for many video lovers. The Google-owned video platform has a monthly global user base of 2 billion, making it just one step behind social media giant Facebook, whose monthly active user number stands at 2.6 billion. Much of YouTube’s popularity comes from the fact that online videos are buzzing these days.

For 78.8 percent of marketers, YouTube has emerged as the most effective platform for video marketing. Also, YouTube makes up 27.1 percent of video advertising spending. The video marketing trend is not slowing down anytime soon, and YouTube continues to have a strong foothold in the realm by constantly upgrading the platform with new features and options.

Enter shoppable product ads

Today, video marketers can find a brand new e-commerce advertising format on YouTube—shoppable ads. YouTube video ads are now more “shoppable” with the introduction of a new way of browsing products. The platform has added product images below the video ad to direct traffic straight to the product pages of brands.

The new format, Video Action Campaigns, enters the video advertising scenario during a phase when video marketers and advertisers are striving to devise new ways to capitalize on the increasing interest of consumers in e-commerce. This is particularly true in the present context of the COVID-19 pandemic, which has kept people indoors and away from brick-and-mortar stores for months now.

How to use the shoppable format?

To use the latest shoppable ad format on YouTube, brand marketers have to synchronize their video ads and their Google Merchant Center feed. After that, they can visually increase the “call to action” option of an ad with the highest-selling products that they wish to showcase in the ad.

Video Action Campaigns follow an automated process of distributing video ad campaigns that seek to initiate consumer action to YouTube’s home feed, Google video partners, and watch pages. Everything comes in a single advertising campaign. To even simplify further, the platform will add future inventories—like “What to Watch Next.” This would greatly help advertisers to save ample time and focus on the creation of meaningful, creative ad campaigns.

The new format will narrow down targeting options, but it will make it easier for advertisers to maximize the reach of their campaigns. At the same time, Google is also planning to add YouTube to its ads attribution reports. This will offer deeper insight into how marketers should be allocating their advertising budget to reap the best results across the platform’s various options.

Through Video Action Campaigns, brands can also make use of lead-generation forms in their video ads to reach out to more leads. The platform is of the strong opinion that online and offline businesses will need these kinds of solutions to capture more leads, increase their traffic, and close more sales. The new ad format is all poised to make the process more transparent and take the efforts of video advertisers a notch higher. It will provide marketers with a cost-effective and simple-to-use method of driving more lead conversions across the massive and evolving video platform.

The lockdown imposed due to the coronavirus pandemic has caused e-commerce to surge extensively. Many surmise that this trend is likely to stay, thereby shifting the collective consumer behavior towards online shopping. This would unravel innumerable opportunities for brand marketers, especially when the video is pretty much the in-thing these days. In-stream shopping options on Facebook and Instagram are also a way to capture the interest of shoppers who are habituated to shop online. However, we can only hope that YouTube’s new shoppable product ads format is able to serve its purpose and is able to create a win-win situation for both brand marketers and consumers.

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