How to Share Links to Specific Times in a YouTube Video

So, you just finished creating your brand new video for YouTube, but one of your major concerns is that it’s a long video during which you touch on multiple key points of discussion. While you have faith in your existing subscribers to bear with you through the entire length of the video, you don’t really know if new viewers (and potentially new subscribers) would like to bear with you for that long.

Viewers who do not know you well enough may not be very patient, and typically, they’d want you to cut to the chase. So, what do you do to shake off that concern?

The answer lies in knowing how to share links to specific times in your video. It’s one of the most effective tricks right now for content creators on YouTube, particularly the ones who create long and elaborate videos. So, without any more delays, let’s get right into it!

Sharing links from a PC

  • Open the YouTube video link that you want to share from any web browser on your PC.
  • See the ‘Share’ button beneath your video? Click on it. A box should pop up right after you click it.
  • In the box, you should see the ‘Start at’ option at the bottom that has an unchecked box to its immediate left. Check the box.
  • Mention the exact time at which you want your video to start in the space provided to the right of the ‘Start at’ option.
  • As soon as you mention the time, you will be able to see some changes in the original video link that was in the popup box just above the ‘Start at’ option. The link is now what is known as a ‘timestamped URL.’
  • Press the ‘Copy’ button beside the timestamped URL and paste the link across all your social media platforms. Those who click on the link should be able to watch the video starting from the time you specified.

Alternatively, you could also start watching the video if you don’t remember the exact time that kicks off a particular segment. When you get to the start of the segment you want to share, click on the ‘Share’ button, and in this scenario, you should see that the ‘Start at’ option in the popup box already has the time mentioned.

Sharing links from mobile devices

Unfortunately, the YouTube app across Android and iOS devices does not support the sharing of timestamped URLs. But that doesn’t mean that you can’t share links to specified times in your YouTube video from your mobile devices. Instead of opening the app, simply visit the desktop version of the site from any browser on your mobile device and follow all the steps that you would for a PC.

However, remember to visit the desktop version of the site and not the mobile version, as, like the app, the mobile version of the website does not support timestamped URL sharing.

There is also a manual method to share timestamped URLs, and while it’s the most rarely used method by YouTube users, there’s no harm in learning it, right? To go the manual way, here’s what you need to do:

  • Look at the URL mentioned above the ‘Start At’ option in the popup box that appears after you click ‘Share.’ If it already has a question mark at its end, add ‘&t=00m00s’ without the quotes. Instead of ‘00m00s’ mention the exact time at which you want the video to begin. For example, if you want it to begin at the 4:20 mark, you’d need to add ‘&t=04m20s’ to the URL. Copy and paste the manually-created timestamped URL.
  • If the URL doesn’t have a question mark at the end, add ‘?t=00m00s’ to it without the quotes and similar to the previous point, replace ‘00m00s’ with the exact time you want the video to start at.

There you have it; all the ways of sharing timestamped URLs on YouTube across all your PCs and mobile devices!

Optimizing YouTube Channel Layout: Why it Matters for Marketing

Imagine this; you’ve invited over some newly-made friends to your home, and in your mind, you’d like to form a lasting relationship with them and want them to keep coming over. In such a scenario, you’d make a conscious effort to make your home look presentable and attractive so that it makes your guests feel welcome, wouldn’t you?

Now let’s shift our focus to your YouTube channel. In the same way you had prepared your home for the aforementioned situation, you have to customize your YouTube channel’s layout if you really want to take your YouTube marketing to the next level. Why? Let’s find out!

Your YouTube channel page is a virtual home

Just like you’d ensure that your home is guest-ready when you’ve invited over your friends, you need to keep the elements in your main YouTube channel page viewer-ready. Remember, your YouTube channel page is your home on the world’s largest video-streaming platform, and if you really want to get your content across to as many people as possible, you can’t ignore it. Let’s get into the groove by talking about all the different elements that make up the layout of your YouTube channel page.

  • Channel icon: The channel icon is the face of your YouTube channel, and on your channel’s main page, it is located on the top left-hand corner. On the main page, the icon looks big. However, your channel icon also features below every video you post on the platform, and this particular version is small.

    Ideally, you need a picture for your channel icon that looks good in both small and large versions, so selecting a high-resolution image is recommended. But what kind of image do you set as your channel icon? Businesses generally use their logos as channel icons, while individual YouTubers use headshots.

  • Channel art: The channel art is the big rectangular header image that is displayed behind the channel icon on your YouTube home page. Unlike the channel icon, it is only visible when people visit your main YouTube channel page. However, just because it’s not as visible as your channel icon doesn’t mean that you shouldn’t focus on it.

    Since the channel art space offered by the existing layout is much more sizeable than the channel icon space, you can use it to convey additional information about your channel or include calls-to-action (CTA) for your viewers. For example, your channel logo at the center and a message such as ‘like, share, and subscribe’ beside it would make for a great channel art image. Also, don’t forget to optimize your channel art image for different devices.

  • Trailer video: The third key element in your YouTube channel layout is the trailer video, which appears whenever someone visits your main page on YouTube. In this trailer video, you could explain, in brief, to your audiences regarding what your channel is all about and what kind of content they can expect after subscribing to it.
  • Content organization: Once your channel icon, art, and trailer video are all set up, it’s time to organize your content. YouTube allows channels to create different sections on their home pages, and you can use this feature to showcase the variety of your content. If you imagine the icon, art, and trailer to be the fancy lights in your virtual living room, the sections represent the furniture.

    For example, if you are a travel photographer/vlogger who has different sorts of videos such as full-blown vlogs, time-lapses, and QnA videos, you could create three separate sections to showcase your variety to potential viewers.

Simply optimizing these four elements in your YouTube channel layout can pay dividends in the long run. However, you need to ensure that all your videos are top-notch, because ultimately if you focus more on the layout than on the videos, your YouTube career won’t gain much traction.

Here’s All You Need to Know About the New Metrics for YouTube Creators


Revenue per Mille or RPM

Many video marketers have applauded YouTube’s suite of performance-tracking metrics. However, the COVID-19 pandemic ushered in times that plunged YouTube creators into uncertainty and anxiety. Returns were lower than normal, and the overall performance couldn’t have been worse. That’s when YouTube came up with a new metrics that seeks to help YouTube creators to better gauge their performance.

The new metric, Revenue per Mille or RPM, intends to make it extremely easy for YouTube creators to check how much they have been able to monetize on their video content. In simple terms, it allows creators to see their earnings per 1,000 views. The new metric will be provided alongside the platform’s current metric, Cost per Mille or CPM, which allows YouTube creators to keep tabs on the amount they are spending on display ads. Not to forget, YouTube also has metrics that track viewer retention and engagement.

Nonetheless, Revenue per Mille or RPM, isn’t just a mere metric to measure ad performance. The RPM figure of a YouTube creator clearly reflects the total money they make from their content. This includes their 55 percent cut of advertising revenue generated from monetized video views, along with income from YouTube Premium, Super Chat, Channel Memberships, and Super Stickers. The figure is calculated per 1,000 views for both monetized and non-monetized videos on their YouTube channel.

YouTube describes the new metric as a holistic method of measuring how creators’ channels are performing on the platform in terms of monetary earnings from views. The reason why the metric takes into account both monetized and non-monetized video views is because it’s seeks to show YouTube creators the big-picture of how much money their YouTube presence is generating, in relation to the amount of traffic the channel is drawing. Also, it shows alternative monetization methods for the very same reason.

Why is RPM a great thing?

Here are two reasons that clearly sums up why the new YouTube metric is useful for YouTube creators.

  • The RPM metric measures the total revenue that YouTube creators generate from both ads that play within videos and from other sources on the video platform. The metric is the cumulative figure of all revenues from different sources on YouTube divided by the total number of views. The figure is fee-deducted, meaning you get to know your net earnings from your views.
  • The new RPM metric of YouTube shows YouTube video creators how much money they would have made from video content that is non-monetized. The metric provides a kind of incentive to video creators to monetize every video when they find that there are good income-generating opportunities. The CPM metric is still useful since it indicates how much a YouTube advertiser is spending on an ad. This clearly shows that a higher CPM leads to more income.

The COVID-19 pandemic has called in difficult times for everyone. However, it’s great to see YouTube coming up with more tools that boost transparency, especially for stressed-out video creators. The times aren’t easy for YouTube too. Many businesses that relied on the platform for advertisers had to pull down their shutters. As such, YouTube has seen a fall in its number of advertisers. The platform certainly cannot bring back advertisers, but it can certainly help its existing or incoming ones by offering more tools that track their performance data. Such a move can help advertisers improve understanding and their overall decision-making process. It arms advertisers with the right data points to strategize their YouTube advertising efforts and reap the desired ROI.

What’s YouTube’s Brand Connect All About?

When it comes to video marketing, there’s something about YouTube that always makes it the first choice of marketers. With two million active monthly users, the video platform has become the second-largest search engine after Google. Moreover, more than 500 hours of videos are uploaded by people on YouTube every minute. It is projected that the platform will earn $5.5 billion as revenue from its ads in 2020.

YouTube never disappoints marketers with its continual upgrades and new platform launches. The platform is always striving to up its video marketing features—something that’s going to create a win-win situation both for the company and the brand promoting its content. In addition to video ads, YouTube has also become the go-to platform for many influencer marketers too.

From FameBit to BrandConnect

YouTube has a popular branded content and influencer marketing platform called FameBit, which Google acquired in 2016. But now, the whole platform underwent a massive rebranding—something that changes its name to BrandConnect. This new platform is open to video creators from the United States, garnering about 25,000 subscribers.

YouTube introduced the update after it announced that FameBit’s self-service website would shut down. The website allowed content creators on YouTube to find independent brands to associate with, propose deals, and run campaigns. YouTube’s BrandConnect will now focus solely on the full-service aspect of the offering. There will be a team of experts proactively matching content creators with different brands and offering full management and delivery of campaigns.

How does BrandConnect affect creators?

YouTube said that content creators could make thirty times more from the new full-service deals than what they are making from self-service deals. It’s noteworthy that self-service deals made up four percent of the overall payouts from FameBit to content creators. Now, creators become eligible for signing up to the full-service program through YouTube Studio. The video giant intends to bring in more features to manage campaigns in the coming months.

YouTube’s BrandConnect comes with insight-based tools that creators can use to match with relevant brands. As such, the new platform gives them easier and quicker access to different brand content on YouTube. The idea is to leverage the unique connection that content creators on YouTube forge with fans across the platform. Believe it or not, the matchmaking exercise of YouTube has helped creators come up with relevant, extremely engaging branded content. The deal size of these content is only growing exponentially.

YouTube’s advertising product

YouTube is rolling out BrandConnect to build the right level of influence. It is doing so through App Shelf, its advertising product. Ad viewers can simply download the app from below the video as mentioned in branded video content on the watch page. YouTube’s App Shelf conjuncts with the platform’s other products that fall under the umbrella of BrandConnect. This includes media shelf, which allows viewers to rent or buy streaming movies or shows as mentioned in the branded video content.

There’s also a shopping shelf, which allows viewers to check out products featured in the video. The shopping shelf of YouTube also allows viewers to integrate a try-on experienced backed by AR so that they can properly experiment with a product before purchasing it. These products can be added to sponsored videos only through YouTube-facilitated deals. The objective here is to engage YouTube users for them to show interest in a brand’s offerings.

In addition to BrandConnect, YouTube has also looped in Influencer Lift, Brand Interest Lift, along with view-through organic conversions. These new measurement solutions would allow real-time campaign measurement and proper accountability for results. For BrandConnect, this is just the beginning. YouTube is most likely going to add more exciting upgrades to create more value for brands, content creators, and viewers.

Using a Camera Stabilizer for Your YouTube Videos

A camera stabilizer is essential if you want to reduce jerky movements in your videos for YouTube. This is a mountable rig that eliminates any slight, unnecessary movement so that you get a smooth, steady video as a result. You don’t want your viewers to be distracted by a shaky video, so getting a camera stabilizer is a good investment.

Camera stabilizers may be of 3 main types:

  • Handheld stabilizers – rely on the operator and are relatively inexpensive.
  • 3-axis gimbal – with a pivoting mount that allows for object rotation around an axis. These adapt based on gravity to create steady footage.
  • Vest stabilizer system – these come with a vest attachment, multi-axis gimbal, springs, iso-elastic arms, and a weighted sled.

What does a camera stabilizer do?

  • It has built-in features that absorb any small motions made accidentally to give stable footage.
  • It provides stability to the camera by offering a steady base, whether in the form of a tripod, monopod, or a harness where you can rest your arm/shoulder.
  • It allows for freedom of movement and flexibility in adjusting the angel of the shot by using a pivoting plate, sliding track, or an adjustable post.
  • It supports the weight of the gear you’re carrying so that you don’t end up with arm fatigue.

A 3-axis gimbal allows you to adjust the pan, roll, and tilt of your camera so that objects can be kept on the right plane. There’s a distinction made between intentional and unintentional motions to help in stabilizing the footage.

Panning helps to stabilize camera movements along the horizontal axis. Tilting can stabilize camera movements along a vertical plane, and roll stabilization helps keep the subject in frame as you move forward and backward in a particular position.

Choosing the right camera stabilizer for your YouTube videos

If you’re on the lookout for the right camera stabilizer for your YouTube videos, here are some factors to consider:

Price

Budget considerations are crucial to selecting the right camera stabilizer. Basic models usually are cheaper but come with single-axle gimbal or equipped with a handle for use with smartphones or lightweight cameras. Mid-range models are meant for heavier cameras, while high-end camera stabilizers generally have 3-axis gimbals to carry the weight of larger lenses and cameras.

Type of camera

Compatibility between the camera and the stabilizer is crucial; otherwise, the video quality will be negatively impacted. You must choose a stabilizer that works well with your camera and can support its weight. A versatile stabilizer that is capable of being used with multiple cameras is also a great choice.

Usability

If you want to make the most of your camera stabilizer, you need to be able to understand its features and use it.

Accessories

Some stabilizers allow for the addition of accessories like lights, monitors, and microphones. If you want to take advantage of such features, choose a stabilizer that has compatible accessories.

Electronics

You need to choose between motorized and non-motorized camera stabilizers. Motorized ones have alkaline or lithium ion batteries that make them easy to use for framing shots. Non-motorized stabilizers don’t have challenges with battery life and offer more control.

Portability

You’re going to want to buy a portable stabilizer if you need to shoot your videos at different locations. Such stabilizers are light to make carrying them around easily, but they can still support the camera due to their sturdy build.

You must be able to balance your subject in the frame of your shots and convey a story through your message to capture the attention of your viewers truly.

Camera stabilizers to consider

Handheld stabilizers

  • Yelangu S60T CF Handheld Stabilizer
  • Glidecam HD-Pro Handheld Stabilizer

3-axis gimbals

  • Zhiyun-Tech Smooth 4 Phone Gimbal
  • DJI Ronin-S 3-Axis Stabilizer

Vest stabilizer systems

  • Glide Gear DNA 6002 Vest System
  • Steadicam AERO 15 Vest System

Conclusion

Using a camera stabilizer may take some getting used to, but with practice, you’ll be able to operate them excellently to make quality videos and get the most out of your YouTube marketing strategy.

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