The 4 Ads That Created a Huge Buzz on YouTube Recently

YouTube has undoubtedly become a paradise for video marketers. Why shouldn’t it be? The platform has two million active monthly users and 73 percent of the American adult population. Not to forget, it’s projected to earn $5.5 billion as advertising revenue in 2020.

As such, advertisers can definitely have YouTube in their marketing strategies. In fact, many of them have already achieved remarkable feats and created a buzz on the platform with their memorable, well-crafted advertisements. Let’s check them out here:

Amazon Alexa “Not Everything Makes the Cut”

This is a 90-second commercial for Super Bowl that throws light on the Amazon Beta Testing Program. The eCommerce giant gets Harrison Ford, astronauts Mark and Scott Kelly, Forest Whitaker, and “Broad City” stars Ilana Glazer and Abbi Jacobson in the ad to check out new devices enabled by Amazon Alexa. However, the ad highlights why not all devices manage to “make the cut” as Amazon technologizes Alexa more. Some Alexa-enabled devices that failed, such as dog collar, podcast-playing toothbrush, and hot tub, are featured in the ad. The ad was a great success, garnering 39.5 million videos on YouTube

Gillette’s We Believe: The Best Men Can Be (Short film)

Gillette’s three-decade-old slogan, “The Best a Man Can Get,” has now changed the definition of a “good man.” The ad, which is essentially a two-minute-long short film, brings different boys being bullied to the frame. It shows teens watching macho guys who objectify women, and other forms of toxic masculinity that exists in our society. This is certainly the best that a man can get. The ad shows how men can actually do better by picking out toxic behavior and intervening whenever men sexually harass or catcall. The ad performed amazingly well, earning over twelve million views on YouTube.

#LikeABosch

There’s absolutely no doubt that the Internet of Things (IoT) is changing the way we lead our lives today. It’s changing how we work, how we live in our homes, and how we get around the city. With this innovation, factories are becoming more and more productive, homes are becoming smarter than ever, and new forms of mobility and communication have emerged. This is something auto-giant Bosch follows. Bosch is “Invented for life”—an ethos that the company uphold in whatever it does. This ad by the company shows how it’s continually developing new connectivity applications to make life easier and simpler. The ad became viral, generating 23.3 million views on YouTube after its release.

Stella Artois’s Change Up The Usual

Sarah Jessica Parker, who played Carrie Bradshaw in Sex and the City and Jeff Bridges from The Big Lebowski Dude comes together in the Super Bowl spot of Stella Artois. There are 844 million people across the globe who don’t have access to clean drinking water. The ad is a part of the Stella Artois’ “Pour Forward” campaign, which is runs in association with Water.org. To break the message to the world that Stella can help those in need of water, the two beloved characters change their signature drinks to Stella Artois. The campaign was kick-started through unbranded teasers on Jeff Bridges and Sara Jessica Parker’s social media accounts. The ad managed to get a good 13.9 million views on YouTube, mostly because two extremely lovable characters come together in it.

The above are some of the many YouTube ads that have gained immense popularity in recent times. Much of their success can be attributed to good direction, relevant and powerful content, and of course, noteworthy brand associations. Honestly, these are creative gems that the advertising fraternity should definitely treasure.

Tips to Write an Appealing Script For Your YouTube Video

But YouTube marketing is not just about opening a YouTube channel and uploading anything and everything. For your brand to grab eyeballs and become an established player in the market, you need to focus on one extremely critical aspect, which is the script of your video. If you are clueless about how to write a script for your YouTube video, then here are a few tips to follow:

Outline the basic elements of your video

Coming up with an engaging YouTube video is certainly not a piece of cake. You need to communicate your message’s meat within the initial thirty seconds of your video to grab your viewers’ attention. For that, you need to craft the premise of your characters, create a script model that explains everything in a minute, come up with a visual storyboard, and look into the narration’s voice. Getting these elements right is the first step to scripting an engaging YouTube video.

Be conversational

As a brand, you need to sound human in your YouTube videos. You need to understand that crafting a video script is not the same as writing a research report or paper. Your video should sound like you are trying to converse with your viewers—something that only a conversational tone can do. Your narration in the video should be crisp and pleasant to listen to. While writing your script, you should keep sentences as short and simple as possible. Try avoiding compound sentences that make the narrative complex and difficult to understand.

Evoke the necessary emotions

Video marketing on YouTube isn’t about just providing the desired information. People look for videos that elicit certain emotions in them—be it fear, anger, happiness, sadness or anything. However, the emotions you wish to evoke will completely depend on your brand’s nature and the message you wish to convey. For this, you need to know your video’s characters and the punchline. Depending on this, you can come up with a narration that strikes an emotional chord with your viewers. Show your empathetic side so that you reach straight to your viewers’ hearts.

Have something unexpected

In your YouTube video script, you need to leverage the concept of pattern interrupts. This neuro-linguistic technique seeks to break a particular behavior, thought, or situation—something that humans are used to thinking or doing. One of the easiest ways to use this idea is introducing something that your viewers least expected. When applied properly, pattern interrupts can reset your viewers’ minds and help them pay attention to your video for a longer period. With this, you can position your YouTube video before a larger viewer base, thereby boosting your views and your channel’s overall success.

Include a call to action

Last but not the least, you need to include a callout in your YouTube video script. Without a proper call to action, your viewers will be left on the edge as to what needs to be done next. You may want to them to subscribe to your channel, visit your website, request for a quote or simply buy your product. A video script without a call to action will not serve any purpose. Also, your callout should include a benefit you are offering. Tell your viewers how they will benefit by associating with you so that they get a strong reason to do so.

The above are some of the many tips to follow while scripting your YouTube video. With the help of these tips, you are sure to build a strong viewer base on the platform and drive engagement.

How to Create YouTube Marketing Funnel?

YouTube has over 126mn unique monthly users, thereby becoming the most popular video marketing platform in the United States. The social network is also popular amongst the young age group, particularly between 15 and 25. So, it provides brands with an amazing opportunity to reach a diverse market and create an impact on their audience. But before that, you need to create a YouTube marketing funnel to come up with videos that are relevant to every stage of the buyer’s journey.

Creating a YouTube marketing funnel requires you to understand the kind of video content to produce for your audience. When buyers are in the conversion funnel’s top level, they try to find more about their problems and solutions through search engines. The process often takes them to YouTube, where product and company video abound. This is where long-term engagement takes place and buyers are pushed further down the funnel. As such, properly defining each stage and the type of videos you should feature, you will be better able to convert viewers to actual customers.

The following are some of the ways you can develop an effective YouTube marketing funnel:

Awareness stage

At this stage, you need to make buyers aware of your existence as the best solution provider to their problem. For that, you need to create the following types of videos:

  • Educational videos: Educational videos act as important explanatory content that presents the specific problem buyers face. It provides quick answers to the question that buyers have about their problem and how it is affecting them.
  • Explainer videos: These videos simplify complex ideas, thereby helping buyers understand your brand better. They prove extremely valuable as online content because they present the solution in a positive light.

Consideration stage

In this stage of the marketing funnel, you delve deeper into your product to solve an existing problem of buyers. The videos you create ay this stage should show how your solution works, what it does, and how you are better than your competitors. You should consider creating:

  • Introductory videos: These videos introduce your product to your market and highlight its various attributes. You show your product as the ideal solution to a problem by throwing light on its features, benefits and use cases.
  • Tutorial videos: These videos can also be called ‘how-to” videos because they teach buyers something about your product. These type of videos provide buyers a closer look at your product by showing how to use it to solve a problem they are facing.

Decision stage

The decision stage is the bottom of the YouTube marketing funnel. This is where buyers make the final decision to take an action—whether to buy your product or subscribe to your channel. At this stage, you convert your potential lead into a buyer by reinforcing the views you expressed in the previous stage of the funnel. The following types of videos do well at this stage:

  • Product demos: Demo videos put your product to action. These videos showcase your product’s use in a compelling way and communicates your USP to your buyers. They engage your buyers and give them a reason to consider your brand.
  • Testimonial videos: The last stage of the funnel requires you to build a good degree of trust. This is possible when you show what people who have used your product have to say. Get in touch with your most loyal buyers and shoot a testimonial video where they are sharing their positive experiences and giving prospective buyers enough social proof to trust you.

By knowing the various stages of a YouTube marketing funnel and the kind of videos that perform well at each stage, you are sure to get the best out of your video marketing efforts.

The Secrets to Effective YouTube Advertising You Need to Know in 2020

The truth is that social media marketing, particularly video marketing on YouTube, has become a huge phenomenon in the present times. Almost one-third of the internet, precisely about two billion people, use YouTube each month. Over a billion hours of video are watched on the platform every day. Over 70 percent of watch-time on the platform takes place on mobile devices.

YouTube is presently the second-largest search engine, just after its parent company Google. So, it’s quite a lucrative platform for advertisers to generate brand awareness and engage audiences. Here are a few secrets of making YouTube advertising effective and successful:

Select the right ad format

YouTube Ads come in various formats. You can choose either one of the following:

  • TrueView in-stream ads: These ads reach viewers who are specifically interested in your offering. These ads are skippable after 5 seconds. You pay only if someone watches your ad for at least thirty seconds.
  • TrueView unskippable in-stream ads: These ads have a twenty-second limit and come without a banner. These ads work great to generate brand awareness and allow you to share your message in a single shot. Make sure you stick to the ideal length to avoid bearing high campaign costs.
  • Discovery ads: If you wish to convey your brand’s story, then these ads are perfect. Walk-through, think reviews, and tutorials are great examples of these ads. These ads show up on YouTube’s homepage, the search results, and in the “related videos” section.
  • Bumper ads: These ads are not skippable and have a limit of six seconds. As such, the message has to be super crisp. They are great ad formats for building brand awareness and affinity. However, you need to pay attention to these ads’ frequency to keep a check on your costs.

Create an out-of-the-box ad

For YouTube ads to grab viewers’ attention and leave a lasting impression, they will have to exude a good degree of creativity. You need to come up with a killer creative for your video ad to make the campaign successful. The prime focus that every video creator should have is on viewers’ interest level. Creating a video ad that viewers have not seen before will surely have the desired impact.

The YouTube ad you create should be enjoyable for your viewers. It should be able to evoke necessary emotions in them for it to be memorable. Depending on your message, you will have to follow these tips to create a share-worthy YouTube ad:

  • Engage your viewers in the first five to eight seconds.
  • Use the cinematography, lingo and personality of your niche.
  • Create thumbnails for your video ad.
  • Tell a relevant and relatable story to your viewers.

Measure your performance

YouTube advertising is not about coming up with a creative video ad, uploading it on the YouTube channel, and waiting for magic to happen. You also need to measure how well your ads are performing on the platform. For that, you need to integrate your YouTube channel with your Google Ad account to gain insights on your campaign’s performance. The dashboard will allow you to analyze your video ads by measuring the following metrics:

  • Impression or the exposure of your video ad.
  • Number of viewers who watched your ad beyond 30 seconds.
  • View rate or the percentage of people who viewed your ad.
  • Cost-per-click (CPC), which is the amount you spend per click.
  • Cost-per-view (CPV), which is the amount you spend for every 30-second view.
  • Earned actions, or the number of people who subscribed to your YouTube channel or landed on your website or liked and shared your ad.

YouTube advertising may seem challenging initially, but you will get used to it over time. Just follow these tips to ace the game and take your brand a notch higher.

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