Do’s and Don’ts of Sharing YouTube Videos for Your Business

YouTube can be a powerful tool for building and growing your business brand. You can use the video-sharing website to further your business digital marketing endeavors easily and conveniently. This article provides you with simple and effective do’s and don’ts of sharing your business marketing videos on YouTube.

Do

  • Provide fresh and valuable content on a periodic basis. Research the areas of interest of your audience, and supply them with content based on these interests.
  • Include interviews, webinars and video responses which help establish your brand as a subject matter expert in your industry niche. People are more likely to seek out your brand’s YT channel when you do this.
  • Use and integrate keywords into your video. YouTube captions are crawled for keywords, like any other online textual content. You want to be able to use and incorporate keywords into your YT videos, to improve its SEO and visibility.
  • Include banner, thumbnails, channel trailer and other attractive visual elements into your YT video. It will help retain the visitors to your channel and build your brand identity.
  • Embed a direct link to your company website inside your marketing YouTube video. It will save your YT audience the hassle of searching for your business website separately.
  • Sort your video content into playlists. It will keep your YT videos organized and help your customers find the videos they are looking for more easily.
  • Keep a watch over your YT analytics. You want to track the performance of the video content you share on your business YT page, so you know how to manipulate your YT video content strategy to maximize your video marketing results.

Don’ts

  • Don’t rely on viewer numbers as the only metrics for measuring your YT marketing videos’ success. The number of comments you receive on your videos and the number of subscribers on your YT channel are equally important indicators of a good performance.
  • Don’t always try to go viral. Yes, video virality will help you get your videos noticed more easily and boost visitor traffic to your different webpages, but this does not mean that you ought to try to make every marketing video you create go “viral”.
  • Don’t create YouTube videos without planning out its content. Research, plan and execute your YT marketing video for best results.
  • Don’t submit poor quality videos. Your audience will not want to continue watching a low-quality, poorly made video even if they have clicked on it. The marketing videos you produce for your business marketing channel on YT directly impact your brand perception.
  • Don’t order your YouTube video results by popularity. Arranging the videos with the most hits on top might seem like the best approach of ordering your videos, but arranging your video content according to audience interests will prove to be a far more effective strategy.

Make the Most Out of Your YouTube Business Marketing

Besides the do’s and don’ts listed above, you might also want to sign up for a Business Account on YouTube before you start your YouTube brand marketing exercise. You can also participate in experimenting with other YouTube marketing growth hacks, such as engaging with an influencer. Use YouTube stories, get top freelance content creators on board, and more. Soon, you will notice that your YouTube marketing videos are extending you the KPIs you had hoped for. Video marketing is among the most high-ROI marketing tools available to any business today, and it would be foolish to leave it out of your brand digital marketing strategy. What are you waiting for? Try out these Do’s and Don’ts of YouTube marketing today.

Which YouTube Metrics Actually Matter?

Although YouTube has not revealed exactly how its algorithm works, digital marketers have a pretty good understanding of how it works. This means that you get to know which YouTube metrics actually matter, thus helping you increase your views and boost your ranking.

While there are a number of metrics that are worth paying attention to when it comes to YouTube marketing, these are some of the most important ones.

Impressions Click-through Rate (CTR)

Impressions click-through rate (CTR) refers to the number of users who saw your video thumbnail and then clicked on it to watch the video. This is an effective measurement of how effective your video thumbnail, title and descriptions are in prompting people to actually watch the video. If your impressions click-through rate isn’t as high as you would like it to be, it means that you need to improve your video optimization to make it more compelling.

It is important to note that soon after you publish your video, your impressions CTR will be high. The number will start to drop and then stabilize once the video moves past your core audience.

Card Click-through Rate

Card CTR refers to the number of clicks that a specific card in your video receives. Cards are small slide-in panels that you can put in your video, and by clicking on them, users can be either directed to another video, to your website, subscribe to your channel, etc. These are just a few of the different actions that cards allows users to make.

Your card CTR tells you which action is most popular among your audience, which types of cards are most effective in increasing traffic to your website, boosting the number of subscribers, etc.

Watch Time

Watch time, as the name suggests, is the total amount of time that viewers spend on watching your videos, and it is measured in minutes. This is one of the most important YouTube metrics because the higher your watch time is, the more YouTube algorithm is going to favor your video.

It is presumed that videos with higher watch times are more engaging and thus, they are likely to appear more in search results and recommendations.

Average View Duration

The average view duration is an important metric that measures just how effective your video is engaging the viewers. The average view duration is the result of the total watch time divided by the total number of plays your video receives, including replays.

If your video is not engaging enough, users will quickly bounce and leave you with a low average view duration. However, a video that can engage viewers not only results in high watch time and average view duration, but is also more likely to boost search rankings.

Average Percentage Viewed

Another crucial metric of how engaging a video is the average percentage viewed. The average percentage viewed is how much of your video the average viewer watches and it is measured in percentage.

This is a great measure of your video’s ability to hold the attention of your viewers for its entirety. This metric can be found in your watch time report.

Re-watches

This refers to the amount of times your viewers re-watch certain parts of the video by rewinding to that segment. Re-watches are important because they tell you the parts of your video which viewers find the most intriguing or attention-gripping. It means that the specific topic you were covering in that part of the video is the most interesting to your viewers. This can help you in your content planning and strategy.

Pay attention to these metrics in your YouTube Analytics and allow them to guide you in creating better content and a smarter YouTube marketing strategy!

Tips for Interacting with Subscribers on YouTube

YouTube is, no doubt a great platform for marketing. It lets you use attention-grabbing content to engage with your audience, increase brand awareness, and optimize lead generation. Considering that more than 500 hours of videos are watched every day on YouTube should be enough to make you invest in YouTube marketing if you haven’t already.

That said, successful YouTube marketing requires consistency and effort, and interacting with your subscribers is a huge part of this. When you interact with your subscribers, it makes them feel valued and appreciated, thus contributing to brand trust and loyalty. Here are a few tips you can use for interacting and engaging with your YouTube subscribers.

Pin your own comment or your favorite comment from subscribers

YouTube has allowed channel owners to pin a comment to the top of the comment section and this is a great way to promote your channel further. If you have an important announcement that you want to share with your subscribers, then pinning it as a comment will make it appear right below the video.

If there are any positive comments about your brand or the video that has been shared by one of your subscribers, waste no time in pinning that right at the top of the comments section. Others will always see this positive and appreciative comment regardless of how many other comments there are.

Interact with them in the comments section

The comments section is a great way for you to interact with your subscribers. Simple tasks such as liking their comments or replying to them can make a huge difference in making them feel valued.

A simple thank you or a heart emoji to a praise or positive review or a LOL or laughing emoji to a funny comment can go a long way in establishing you as a customer-centric brand. You can even be a little humorous and cheeky in your replies! The power of YouTube doesn’t stop only at sharing your video content.

Create videos that motivates engagement

Your video content itself plays an important role in the amount of engagement that you receive from your viewers. When you make videos that motivate your audience’s kind of response or engagement, you are bound to receive more traction on that video.

For example, if you are sharing a video where you speak about your experiences in college, you can ask your viewers to share some of their own experience in the comments section. Another example is asking your viewers to start a challenge or trend and then ask your viewers to film themselves participating in that challenge.

Share your social media handles on YouTube

Don’t forget to share your social media handles such as your Instagram, Facebook and/or Twitter on YouTube. You can add them in the description below the video, where you can add the link to your profiles. You can also add them in your profile banner and at the end of each video.

Even if you don’t outrightly ask your YouTube subscribers to follow you on other social media platforms, they will most likely follow you if they like your content on YouTube. This helps increase your reach and increase engagement on YouTube and other platforms where you are active.

With these simple yet effective tips, it is possible to interact with your subscribers on YouTube, increase engagement on your videos, and gain customer trust and loyalty. You become a friendly and familiar brand that your audience feels like they can personally trust, which goes a long way in growing your business.

5 Creative Ways to Sell Products Through YouTube Videos in 2021

With more than five billion videos being watched every single day, YouTube is one of the top three most-visited sites in the world. Especially in 2021, the power of this platform cannot be ignored by those who wish to make the most of everything YouTube has to offer.

What makes it even better for brands and content creators today is that the video-sharing platform reaches audiences that are between the ages of 18 and 49 more than any other cable network or broadcast network on mobile, according to HubSpot. This group has the highest purchasing power among all the age groups, which is why so many brands choose to market and sell their products through YouTube videos.

YouTube marketing has become an integral part of successful online marketing campaigns, but how do you ensure that your videos cut through the noise and help you sell products? Overtly advertising products can drive away potential customers, which is why it is so important for you to get creative.

Here are a few ideas that may help you out:

1. Branding your channel

The first thing you need to do to stand out from the sea of content on YouTube is to brand your channel and stay true to your brand across your content. Powerful branding is when your audience can immediately recognize your brand regardless of where or when or how they find you.

In every video, your brand aesthetic and the message should be clearly communicated. Make sure to have your logo appear on all your videos, on your profile banner, and even your profile photo, if possible.

2. Product review videos, interviews, skits, and so on

These are discreet yet effective ways of selling products through YouTube videos. Once you brand your channel, you can focus on creating videos such as these. Make them fun, engaging, visually appealing, and well-produced.

Instead of directly showing your audience a video ad for a certain product, you can talk about the product, highlight its feature and benefits, or explain how to use it in creative ways. Not only does this keep your viewers entertained, but it also informs them, so they are more likely to have an interest in the product.

3. Build a loyal following

The ultimate goal of YouTube marketing is to generate traffic and increase sales to increase the bottom line. This can be achieved only when you have an audience that you can convert to paying customers.

The more your channel subscribers, the more views you will receive and the more engagement that your video is likely to receive. Gaining a loyal following requires you to have a deep understanding of your target audience, as this allows your content accordingly.

4. Adding links in video descriptions and comments

You’ve probably heard YouTubers saying, “You can find the link in the description below” or something similar. Providing purchasing links in the video descriptions is a common and effective method of driving traffic to your site.

You can even provide the link in the comments since YouTube allows the owner of the channel to pin that comment to the top of the comments section. This means that the link you provide is virtually unmissable.

5. Adding end screens that link to your site

After viewers have watched your video, why not guide them to a site where they can purchase the product that you have just talked about? Or maybe a link to another video where they can learn more about the product? End screens provide exactly that.

With these practical tips, you can sell products through YouTube videos and drive more traffic to your site.

Here’s What Restaurant Brands Can Do on YouTube

It’s not enough for restaurant brands to stimulate the taste buds of people with toothsome meals. For them to be able to survive in a highly competitive landscape and set a mark for themselves, they need to touch people’s hearts—something that an appealing experiential story can help them do.

There’s no doubt that restaurant brands have to strive hard to get diners rolling in. But having a strong YouTube video marketing strategy can simplify the process for them to a great extent. Here are some YouTube marketing tips that restaurant brands can follow for success:

Hosting a cooking show

YouTube has become the go-to platform of people for all content types, including their daily recipe requirements. There are so many foodies out there who like exploring their culinary skills by experimenting with different recipes. To satiate their love for food, restaurant brands can host a cooking show, maybe by calling over a popular chef, and give people a slew of recipes to try at home. This can be a cuisine that they already serve or something that’s a chef’s unique creation. An additional tip: this video can be shared on Facebook and Instagram for the brand to grab more eyeballs.

Creating tutorials

Following the footsteps of the previous type of YouTube video, tutorial videos work great on the platform. Many YouTube users use the platform to learn a skill. And cooking is an art that most foodies wish to master perfectly. Restaurant brands can impart some professional cooking skills to viewers through YouTube. They can make the best of this in-house skill to teach people some interesting cooking skills that they can treasure for years to come. Tutorial videos not only inform people about the restaurant brand but also engages them on a deeper level. If the restaurant has a special cuisine on their menu, they can definitely throw light on the savoir-faire and gain popularity.

Showcasing the supply chain

The success of restaurant brands depends a lot on trust. Every diner wants to know more about the food they are consuming because it has long-standing repercussions on their health. For winning the trust of diners, restaurant brands should maintain complete transparency of their operations. One good way to do so is by creating a YouTube video that demonstrates their supply chain. Such a video can show from where the food is coming from. From the factory to the kitchen straight to the diner’s plate, each step can be covered in the video to build trust. The ultimate agenda of such a video is to show that the restaurant genuinely cares about diners’ health.

Shooting some interviews

Customer testimonials are another great option for restaurant brands to build trust. But honestly, restaurant owners can go beyond the traditional customer testimonial videos and create interesting interviews. Such videos showcase amazing slice-of-life experiences of not only their customers but also their staff members. All these people will surely have some interesting snippets of life to share—something that can create a sense of community. These videos are not at all commercial. Instead, they are a way to humanize the brand and show the kind of people associated with it. The brand can even get some artsy and creative personnel, such as writers, musicians and painters, etc. onboard to give these interviews.

Running a restaurant and differentiating the brand from other market players is certainly not a piece of cake. But with the above YouTube marketing strategies, restaurant brands can grab people’s attention, generate awareness in the market, and increase prospective diners’ footfalls. With little dedication and care, restaurant brands can surely make the best use of YouTube to achieve their marketing goals.

How to Spot the Right Influencer for Your YouTube Marketing?

Influencer marketing on YouTube is turning into a huge phenomenon in the present times. Much of it is because of the increasing popularity of the video-streaming platform itself. Let’s take a look at a few numbers here:

  • With 2 billion monthly active users around the globe (79% of worldwide internet users), YouTube has emerged as a go-to platform for brand marketers.
  • Every minute, about three hundred hours of video content is uploaded to the platform, which gets more than 30 million visitors in a single day. Also, 9% of small businesses in the United States are on the platform.
  • Over 1,300 brands are shelling out money to YouTube users to sponsor their product offerings. That’s an all-time high reached in terms of unique brand partnerships.

Given these numbers, it would be apt to say that YouTube and influencer marketing is going hand-in-hand as competition rises and there’s a growing interest for people in the platform. However, success in YouTube influencer marketing will come only when you associate with the right influencer. Here are a few tips to follow while looking for one:

Know your niche

The first step to identify an influencer for your brand is to be clear about your niche. You need to choose a genre that aligns well with your brand. An authentic endorsement is of great importance in YouTube influencer marketing. Try to capitalize on the commonality shared by audiences. For instance, history buffs will be interested in watching historical content on YouTube, while fashionistas will be keen on fashion channels. Associate with an influencer who is posting content that is close to your brand. On-camera recommendations from such people will do wonders for your brand.

Know who’s talking about you

Identifying the best-suited influencer for your brand will require you to know your target market in and out. Influencer marketing will reap you results only when your target audience trusts your brand. After you gain this knowledge, you need to find out who’s talking about your brand and where. There could be influencers who are mentioning your brand on social media networks. If you see that an influencer is already endorsing or recommending your brand, it would be easier for you to forge a partnership with them.

Familiarize yourself with various influencer tiers

Typically, there are five influencer tiers identified so far based on the number of followers they have: Elite (1 million+), Marco (100K-1M), Mid-tier (25k-100K), Micro (10K-25K), and Nano (1K-10K). While choosing to work with influencers who fall in these tier levels, you need to keep your marketing budget in mind. Micro and nano-influencers generally cost less compared to the other three tiers. You should know the respective levels of engagement they are creating on YouTube to make the best choice. Make sure you are clear about the average number of views and reach you wish to achieve through your influencer marketing campaigns.

Check trending hashtags and the trending tab

Lastly, the trending tab on YouTube can be a potential source of an influencer for your brand. For any YouTube creator, a trending video can be an eye-ball grabber. These videos get the support of the platform’s algorithms, which is why they get listed in this section. You can surf through this tab to know which YouTuber is posting the “hottest” video. The catch here, however, is to find an influencer that connects well with your brand. You can even leverage hashtags on YouTube to not only check out videos related to your niche but also identify their creators. These influencers may be making a smaller impact, but they can surely make a difference.

You should definitely try these tips to spot influencers who would be the right fit for your campaigns on YouTube. They will surely help you move your brand forward on the platform.

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