Top YouTube SEO Strategies That Work!

Video content popularity is on the rise. A report published in 2018 by the State of Inbound found that 45% of marketing teams increased their investment in YouTube compared to other channels. This immensely popular video distribution website is enjoyed by the masses, so it’s necessary to optimize your content on YouTube.

Here are six proven YouTube SEO strategies that garner results:

1.Use a target keyword to name your video file.

Similar to optimizing blogs and articles, you will require an SEO tool to pinpoint keywords to bring the video topic into focus. Once the keyword is identified, you need to first place it in the video file prior to uploading it onto YouTube. Keep in mind, YouTube is unable to “watch” the content of the video to determine its relevance to the target keyword. There are a limited number of places where the target keyword can be inserted on the video viewing page after it’s published with video content. YouTube can read the video file name and all the related code that’s associated with it after publishing.

2. Optimize the video description.

Google allows you 1,000 characters for YouTube descriptions. Does this mean you need to fill up all that space? No! While you definitely can write up to 1,000 characters, it’s recommended you don’t. Viewers are interested in watching the video, not reading an essay.

In case you want to write a lengthy description, YouTube will only showcase the first couple of lines, which equals to around 100 characters. After that, the viewer is required to select “show more” to view the entire description. That’s why it’s recommended to front-load the description with relevant details like important links and CTAs.

3. Use popular keywords related to your topic to tag your video.

According to YouTube’s Creator Academy, use tags that inform viewers what the video topic is about. This informs both the viewers and YouTube as well. The platform relies on tags to comprehend the context and content of the video. This is how YouTube evaluates how to link your video to similar videos. This broadens your content’s scope. Choose your tags carefully. Avoid irrelevant tags because you might be penalized by Google for doing so. Similar to writing the description, use important keywords, specifically long-tail and commonly used terms.

4. Insert the keyword at a natural point in the title.

When a viewer searches for videos, they’re naturally drawn to the title. This frequently determines whether the viewer will select the video to watch. This is why the title should be concise, clear, and compelling. The keywords play a vital role in the video title, but it will also be useful if the title is a close match to what viewers are looking for.

Don’t forget to keep the title short, up to 60 characters. This helps it fit in on the results pages.

5. Upload a customized thumbnail image for the video result link.

The video thumbnail image is the first “picture” the viewer gets when they’re scrolling through the video results list. The thumbnail image and video title will provide the first indication of the video content. This directly impacts the number of clicks and views the video will receive.

You have the option of selecting the thumbnail image that is auto-generated by YouTube; however, it’s highly suggested using a custom thumbnail. According to Creator Academy, 90% of the top-performing YouTube videos use custom thumbnails. They recommend using images with 1280×720 pixels that are 2 MB or smaller. Save the file as .gif, .jpeg, .png, or .bmp. By sticking to these parameters, your thumbnail will appear the same across several viewing platforms.

A point to note is your YouTube account must be verified before you can upload a custom thumbnail.

Now you can create SEO optimized, high-ranking YouTube videos with these tips. Visit SoNuker.com for more details.

Here’s All You Need to Know About Audio Ads Introduced by YouTube

A new way to advertise on YouTube

There are quite a few reasons why YouTube has become the go-to video streaming platform for over 2 million people worldwide. The platform has 30 million daily active users, watching more than a billion videos per day. It the second most-visited website after its parent Google, generating a whopping $3.81 billion as ad revenue in the second quarter of 2020. YouTube accounts for 27.1 percent of the spending on digital video ads. 62 percent of marketers intend to pump in more money in YouTube ads.

Ever since the COVID-19 pandemic struck the world, people have resorted to YouTube as a source of entertainment while staying at home. This has led many marketers to focus on video marketing and the YouTube advertising strategy to cut through the competition and thrive through the tough times. Keeping in mind the need for more market reach and penetration, YouTube has introduced music audio ads. This is the platform’s novel non-video ad format that’s created to forge a connection between brands and consumers through ambient YouTube music tracks.

Brand marketers may already be aware of audio ads that appear when they run podcast campaigns. But the new ad format of YouTube is an unchartered territory for the video-streaming giant as well as for some advertisers. YouTube stresses upon the fact that these ads make for an ideal fit for several music channels.

Increased brand awareness and reach

Audio ads on YouTube simply have a voiceover that delivers the message. Viewers will only see a simple animation or a still of an image on the screen while the audio ad runs. After a prolonged alpha testing of these ads, YouTube concluded that audio ads significantly helped in driving brand awareness. Currently, these ads are in the beta stage. YouTube is auctioning these ads on a CPM basis on Display & Video 360 and Google Ads.

Audio Ads campaigns on YouTube, after becoming a mainstream advertising phenomenon, will provide a range of options to advertisers. To increase reach and brand awareness, brand marketers can use advanced targeting options, Brand Lift capabilities, and bidding strategies while running ad campaigns on YouTube. However, YouTube is greatly emphasizing the potential of audio ads to reach the gazillion music lovers using the platform.

Better reach to music fans

There’s no doubt in the fact that music is an integral component of people’s lifestyle and culture. People love listening to music, and YouTube is the first option that comes to mind whenever they wish to check out a music video. Music streaming on YouTube has reached incredible highs, with music lovers consuming hours of music content on the platform. Given this sentiment of people, YouTube now seeks to provide marketers with a golden chance to capture this untapped chunk of audience.

Besides the much-talked-about audio ads, YouTube is also introducing something called dynamic music lineups, which is a new solution for brands to boost their position simultaneously with music content. The latest launch is a cluster of music-related YouTube channels posting genres such as rock, K-pop, Latin, hip-hop, workout and fitness, country music, and many more. Dynamic music lineups offer marketers a good opportunity to reach many music fans worldwide and raise brand awareness.

So with YouTube’s audio ads and music lineups, brands can be out there with a greater impact, especially with the platform gaining more and more popularity during the pandemic. These advertising formats have the potential to increase the scale at which brands can reach their target audience and drive business results. It’s only about time that YouTube rolls these options for advertisers to catch on.

What’s the Buzz About the Latest YouTube Marketing by Kidfluencers?

Kidfluencers are making a difference in the world of YouTube advertising

If you think that only adult actors, athletes, and celebrities can become social media influencers, then perhaps it’s time to give it a second thought. Children of the present times are not lagging in the race against their adult counterparts.

Nowadays, there’s something called kid influencers or kidfluencers, who are quite popular on social media networks, particularly on YouTube. These kids are often filmed by parents while doing different things, such as reviewing toys, conducting science projects, performing an artistic act, and such.

Given their massive fan-following and supercharged engagement, kidfluencers are looped into several ad campaigns for greater brand visibility and awareness. Advertisers splurge whopping sums for getting featured in these videos because they get a good opportunity to reach their target audience—parents, kids, and families.

Not all that kidfluencers say is acceptable

However, these kidfluencers are now in the limelight for the wrong reasons. A recent study revealed that kidfluencers on YouTube are getting millions worth of paychecks to promote sugary drinks and junk food—something that’s not considered healthy for children of their age.

A few researchers from the prestigious New York University School of Global Public Health looked into the top five most-watched kidfluencers on YouTube. The team analyzed their most popular video content and the promotion of branded edibles through them.

The study made a shocking revelation that people watched videos of kidfluencers that featured sugary drinks and junk food 1 billion times! Moreover, close to 90 percent of these videos featured content of unhealthy junk food brands. Besides, unhealthy, unbranded junk food like hot dogs, were a consistent feature in most kidfluencer videos.

Ryan Kaji, a nine-year-old YouTuber from Texas, is the highest-paid kidfluencer on the social network. Ryan’s World, his self-created YouTube series, is what got him to this point at such a tender age. But not all food products featured on his channel are recommended for young children. For those kids who are watching these videos, the concept of sponsorship is too far-fetched for them to understand. But there’s no denying the fact that these advertisements are promoting unhealthy dietary habits.

Limits on kids’ exposure

Kids across the globe are exposed to a countless number of TV commercials featuring food items every year. When YouTube videos by kidfluencers are added to the equation, it could mean increased difficulty for both parents and children to stick to a healthy eating habit. YouTube may have become all the more alluring in 2020 owing to the COVID-19 pandemic, which has caused parents to work from home and strive harder to maintain the balance between their personal and professional lives.

Given the large number of food commercials being viewed by children, it’s time that the concerned authorities take measures to limit the exposure of children to such content. The need of the hour is a digital environment that aids a healthy diet and does not discourage it. This is the reason why YouTube does not allow paid commercials on the kids-focused platform called YouTube Kids. The social network is adhering to strict guidelines that are meant to restrict certain categories from advertising, including food and beverages, on YouTube Kids.

Children who see the content put out by kidfluencers promoting junk food are more likely to fall prey to overeating—something that can lead to obesity and other health complications. Considering the influence that these types of content have on young children, YouTube has greatly prioritized the protection of families and kids.

In fact, Google has already announced that it will now be banning junk food advertisements directed towards children from being featured on its platforms. We can only hope that the federal and state regulators can strengthen and implement strict regulations relating to junk food advertising by kidfluencers.

YouTube Tags and Why They’re So Important

YouTube might be more famously considered a social media platform; however, it’s essentially a large search engine that allows users to search for the kind of content they want to watch. When we search for a video, we want to understand the context behind it before clicking on it to watch. This is where YouTube tags come into play.

You might have seen words or phrases below the title of YouTube videos describing what the video is about. For example, a video on the best gardening tools for winter might have tags such as “gardening tools”, “garden care” and “gardening”. These tags – words and phrases – describing the context of any YouTube video are referred to as YouTube tags. While these YouTube tags are mostly considered of minimal importance, they can help you in more ways than you can imagine. Here’s why YouTube tags could be excellent for your YouTube marketing campaigns.

Why are YouTube tags important?

Even though these tags might seem trivial and are often overlooked by the majority of YouTube users, they can still be a great asset to boost your YouTube marketing efforts. One of the most obvious reasons for using these tags is to clear any confusion regarding complicated video titles. If you have prepared a video that is especially confusing and might deter viewers from watching it, adding YouTube tags can give them a simple and quick context on what the video is about. This way, they will click on your video and engage with it for a longer time.

If someone clicks on your video not knowing what the content is about, they might soon abandon the video because they didn’t find it interesting. This affects your search rankings on YouTube negatively since viewers are abandoning your videos sooner than they ideally should. YouTube considers this as a sign that your videos aren’t engaging enough and will begin to downgrade your rankings. There are several ways that can help avoid this, YouTube tags being one of them.

These tags will give your viewers a good context about the contents of the video and help them decide whether they want to watch the video or not. Another reason why YouTube tags are helpful is in gaining new audiences. If you use tags that are similar to your competitors’, their audience will begin to see your videos in suggested videos. Doing so allows you to amplify your reach on YouTube and subtly push your competitor’s audience to watch your videos as well. Ultimately, the reach of your videos increases and you begin to climb the engagement ladder faster than before.

Best practices to follow using YouTube tags

YouTube tags shouldn’t take up a lot of your time. You need not focus on them thoroughly, which is why you don’t need complicated tips and tricks to ace the game. However, making sure that you use best practices in this context is always a good idea.

Order your tags on the basis of importance. The first tag should be the target keyword that you are aiming to tank for, and the following tags can be arranged in an order that you deem best.
Don’t forget to add broader keywords. Keeping your tags very niche will prevent it from reaching an audience that’s still a beginner in your domain. Add broader keywords that will describe the overall domain of your video.

Conclusion

YouTube tags might be a trivial addition to your videos, but they can be of immense benefit in some cases. The key here is to not spend a lot of time perfecting these tags or selecting the best-suited one. Remember, the idea is to only give people a context about the theme or contents on the video. Keep it simple; don’t mislead your audience by adding wrong or vague tags and give your audience a quick context on what a particular video is really about.

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