Here’s What You Should Know About Subtitles and Closed Captions

When you use subtitles and captions in your YouTube video, you allow your viewers to follow your content without having their sound on. This helps with YouTube marketing and leads to better engagement.

Most people think that subtitles and closed captions are similar, but there are a lot of differences between the two. Subtitles are a translation, whereas closed captions are the dialogue’s transcription. Both of them appear as text on your screen’s bottom and are a representation of your speech between the characters on your computer or the television. In fact, Netflix, the most popular streaming company that has the highest standards of subtitles and closed captioning, groups them under the same subtitles heading.

So, what exactly is the difference between the two? It is a confusing topic for many and that’s exactly why we have created this article.

Difference between subtitles and closed captions

Subtitles are used for transcribing spoken words in a video. They are the direct transcriptions of the dialogue in the video. They can be used for understanding people who have heavy accents or when people are watching foreign films. It normally includes the spoken language and doesn’t include any background music and noise.

Captions are transcripts of every auditory movement that is happening in a video including dialogue, non-verbal sounds, description of noise, and background noise in the original video, etc. There are two forms of captions – open and closed. Closed captions can be activated and deactivated while watching a video. Open captions are placed directly on the top and cannot be turned off. Captions have been created for helping those who have trouble hearing while watching videos.

In general, closed captioning is considered better for YouTube videos. It doesn’t get affected by the quality of the video and can be turned off. Also, it is possible to swap them in foreign languages. Open captions can’t be turned off, are placed on the video, and are hard to read if the quality of the video is bad.

Why are subtitles and closed captions important?

Let’s discuss why videos with subtitles or closed captions provide a great viewing experience. It can help you reach a wider audience. Here are some other benefits of using subtitles and closed captions:

Accessibility

Through subtitles, you can make your video accessible. Through this, the viewers who are deaf and hard of hearing will frequently come to your video. It makes your video accessible to all. As a content creator, you need to create content that should be aimed at meeting these demands. Closed captioning will ensure that all your viewers, especially the ones who are hard of hearing, have a better viewing experience. Improved accessibility is one of the most important benefits you will have through subtitles and closed captioning.

Educational purpose

This is mainly applicable to subtitles but can be applied to closed captioning as well. By adding them to your video, you can help people who prefer watching a video in a foreign language or are just learning a new language. With closed captioning, viewers can switch between languages.

Search Engine Optimization

Closed captioning can be used for Search Engine Optimization as well. By writing captions, you can help search engines in indexing content for strong keywords and use it to your advantage. Plus, if you provide closed captioning in different languages, your video will get a rank in them as well.

Regardless of whether you prefer subtitles or captions, you can’t deny the role they play in viewer engagement. They draw in people who prefer to watch the video with muted sound and help people retain information better. So, these can be your secret tool in marketing your YouTube videos to a wider audience.

Using Cards and End Screens in Your YouTube Video

YouTube cards and end screens have replaced the traditional annotation features. Given the current scenarios, annotations have become unbefitting and outdated as they didn’t perform well on mobile. On the other hand, YouTube cards and end screen make accessing the video on mobiles and desktop easier and faster. In this article, we will be discussing how you can use cards and end screens in your YouTube videos.

When it comes to YouTube videos, cards and end screens have an important part to play. With the new donation choices, built-in features, and embedded polls, you have access to some powerful and interactive features of the YouTube channel. By adding these to the video, you will be able to drive in users and build viewership of the channel. Also, the end screen allows you to direct users to your other channels, videos, and playlists and promote crowdfunding campaigns, website, and merchandise.

What are YouTube Cards?

If you have your own YouTube channel and want to advertise your products through your video, you need to provide a direct link to your customers to the product. In such cases, YouTube cards are perfect for you as they can increase sales as well as store traffic. You can insert the product URL into the video directly for promoting it.

Once you have added the card to your video, it will appear on the screen. Your viewers will be able to click on the card and check your products while you are explaining them. You can add them at any certain point in your video. You have complete control over your timing. YouTube allows you to add five cards.

Creating YouTube cards

  1. Visit the ‘Video Manager’ in your YouTube account.
  2. Find the video to which you want to add cards. Select ‘Edit’.
  3. Select ‘Cards’ present on the tab bar at the top.
  4. Select ‘Add Card’.
  5. Next, select ‘Create’ that is present next to ‘Link card’.
  6. Add the URL address of the website where you want your viewers to be directed.
  7. You will have the option of selecting an image from one of the suggestions or uploading your image. The image has to be in .jpg, .png, or .gif format and must be less than 5 MB in size.
  8. Next, you can edit text, title, or call to action. You can even change the card’s start time in the timeline given below the video.
  9. Select ‘Create card’.

What are YouTube End Screens?

YouTube end screens offer a short-length video clip at your YouTube video’s end. This helps in directing traffic to your store, increase the overall store traffic, and gain more subscribers. The End screen comes after the YouTube video and is about 5 to 20 seconds long. To use Endscreen, your YouTube video should be more than 25 seconds long. This is the perfect option for someone who doesn’t want to add cards to the video as it might distract the viewers from the video. Instead, you would want to consolidate the info and purchase links after you have communicated to your audience. In the end screen video, you can recommend other videos to your viewers and ask them to subscribe. You can even send them to your products to make a purchase.

Creating YouTube End screens

  1. Select the ‘Videos page’ in your YouTube account and select the video to which you want to add the End screen.
  2. Select ‘Editor’ from the left menu.
  3. Select the option ‘Add an end screen’.
  4. You can add four elements to the End screen.
  5. Click on an element to select it in the Editor’s end screen row.
  6. Find the dropdown of the element type present to the left of the video.
  7. Select the element type link for linking the Endscreen to your products.

Now that you know how to add cards and End screens to your YouTube video, you can use the amazing YouTube marketing features and let the traffic drive into your website in an easy and fruitful way.

How to Use YouTube Playlists to Promote Your Brand?

How to Use YouTube Playlists to Promote Your Brand?

YouTube marketing has undoubtedly emerged as the go-to tool for brand promotion these days. Thanks to the platform’s rising global user base and improving quality and relevance of the content that it has quickly risen to the position of the second-largest search engine in the world, just after its parent company Google. Any savvy marketer who’s aware of the power of video to convert has resorted to YouTube marketing for generating awareness and piquing the interests of people.

There are many tools under the umbrella of YouTube as a video-streaming platform. One of the most popular brand promotion techniques for YouTube marketers is the use of YouTube Playlists. If you have a collection of videos and you wish to maximize visibility and your investment, then YouTube Playlists provides you with a great opportunity to do so.

In their true essence, YouTube Playlists play a huge role in the success of your YouTube marketing initiatives. This user-curated collection of videos on YouTube are capable of

  • Organizing all your video content
  • Boosting the online rankings of your videos
  • Informing and educating your YouTube subscribers
  • Showcasing your portfolio of work
  • Increasing the viewing times of your YouTube content

Not many days ago, YouTube began to auto-generate playlists based on user preferences and history. YouTube users can create YouTube Playlists automatically after including necessary tags and keywords in the video title and description.

It is popularly believed that YouTube Playlists are just for playing videos. But, in reality, they can create useful links between individual videos, boost engagement, and improve organic rankings. This is enough to give your brand the much-needed visibility in today’s competitive online space.

YouTube Playlists and brand promotion

Now that you have got an idea of the significance of YouTube Playlists in your YouTube marketing arsenal, it’s time to know how to use these resources for brand promotion in the best way. Here are a few tips to follow:

Know the types of YouTube playlists

You have a plethora of choices when it comes to creating YouTube Playlists for brand promotion. You can concoct something in the lines of listicles (top places, top strategies, top tools, etc.), how-to videos, and motivational or tips-based content. Creating any of these types of YouTube Playlists will segregate and organize your content and make it a lot easier for your audience to follow what you provide.

Focus on engagement

The most crucial objective to meet through YouTube Playlists is user engagement. It would be best for you to come up with playlists that would showcase your events, projects, and initiatives. Webinars, speaking gigs, company events, customer testimonials, live-streams, and tutorials can engage more viewers and popularize your YouTube channel.

Connect with your niche

Believe it or not, the more connections you make, the more you conform to YouTube algorithms. YouTube’s video suggestions have a great potential to make your videos visible to the world. If you can cater to individual user preferences through your videos, your channel is sure to grow. So, consider getting your YouTube videos linked to other videos in your niche.

Aim at organic ranking

Lastly, you should try to get an organic position on Google’s SERP through your YouTube playlists. You can leverage these content assets to rank on Google by including the right branded keywords, thumbnails, and URL links. It would also be great if you could create automated YouTube Playlists of videos that mention your product or brand name in the video description, title, or tags. Doing so will surely make your YouTube channel more visible to online users looking for information.

The above are some of the many ways in which you can use YouTube Playlists for brand promotion. No matter what you do, you need to come up with content that’s relevant and engaging. It’s only when your content touches your viewers that you will be able to get the best out of your YouTube marketing initiatives.

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