All you need to know about YouTube’s ‘Shorts’ video feed
YouTube is a global video-sharing platform that brings in millions of views every day. It has content creators ranging from millions of subscribers to small creators who make videos on specific niches. Recently, YouTube expanded its platform to include its much-awaited video creation tool- ‘Shorts.’
Shorts has become a go-to YouTube marketing and video creation feature for all channels- big and small.
What is YouTube Shorts?
The video platform has created its very own tool, which allows users to post vertical videos up to 60 seconds long. As the name suggests, the videos are short and can be no longer than a minute.
For videos that are created using the Shorts camera, the recording limit is 15 seconds, with multiple clip options also available.
Video creators can choose to record a clip with their own cameras or can also opt for the Shorts video recorder. It offers a bunch of features like the option to add a music of your choosing to the video. You can control the speed at which you record and the timer allows hands-free recording just by setting a stop time for the countdown.
How to make the best use of Shorts?
Shorts has become a favorite tool for the creators to make short and catchy videos. The viewers are no different as most enjoy spending their time enjoying the ‘Shorts’ videos due to them being short and interactive. YouTube channels looking to grow their subscribers and viewership should undoubtedly consider regularly shooting a creative Shorts video. Here’s how you should use Shorts to bring in loyal viewers:
Keep it Short
Though shorts can be a maximum of 60 seconds long, most viewers prefer clips no longer than 15 seconds. If a Shorts video exceeds this short time span, the viewers are likely to swipe up to the next.
Pour in your Creativity
It is not as easy to make a short 15-second clip as you would think. Such a short interval makes it even more challenging to capture the viewer’s interest. What you want to do is create content that would pique the watcher’s curiosity. You don’t have to try to think of something never done before; as long as you can make it eye-catching, you’ll be fine. Viewers also tend to prefer interactive, informal, and entertaining video content for short clips, and that’s what you should focus on.
What Creators Need to Know About YouTube Shorts
Shorts has made it possible for even small video creators to shoot their videos without needing an elaborate setup. All you need to have is a smartphone and the YouTube app; you can record, edit as you like and share the clip.
Shorts appear on a viewer’s homepage, and it is smart to try your hand at posting one for the good chance that even viewers who are not your subscribers would view your content. If you create a video that successfully captures a viewer’s interest, you might be able to be in more channel visits and new subscribers.
An ideal Shorts video is catchy, creative, and out of the box. Shorts are also an easier way of creating content than the traditional YouTube videos.
In conclusion, YouTube Shorts has increased the ambit of video creation on this platform. It has especially been of much help to small video creators who could capture new audiences using this feature. If your aim is growth, you cannot ignore the importance of Shorts. It is an ideal tool for everything between YouTube marketing and viewer reach. It will take a short time, and once you get the hang of this feature, you’ll be creating the ideal Shorts in no time.