Your Guide to Resurrecting Your Old YouTube Channel: Part 1 – Pruning the Old

Many just upload a few videos and then totally forget about the channel. They come back after a few weeks and find that barely anyone saw the videos. If you are one of these people then don’t worry we have the perfect guide for you.

Whether you have tons of videos or a new channel these tips will help you get more views to your channel and old videos in general. Breathe so life back into your old videos and make them appealing to a large new untapped user base/

Here is how you can do that

Keyword Planning

Reworking the keywords that you have been using to more current ones can redirect people to your old videos. You can use Google’s Keyword Research Tool and get an insight into what buyers are looking for. 

It will show the popular keywords and you can use them accordingly to get a ranking. You can add this highly searched keyword into your own title or description. It is ok to change little things about this from time to time to grow. Not many people are going to be sad or point this out as only a few people have watched this video. 

Use the Edit feature in your Youtube Studio and start ranking on Youtube and Google alike. It is a great way to rejuvenate old videos and have them pull their weight. 

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Call-to-Action

Your video should very clearly tell people what they are supposed to do with the information they have received through the video. Whether it is a sales pitch or an infomercial. You will have to tell the people viewing your videos exactly what needs to be done. 

A call to action can be added in 3 ways

  • Overlay – This will take the users directly to your site or landing page and is very easy to set up. It only takes a few minutes and is very effective.
  • Domain in the description – You can add your domain name in the description of your Youtube video. People can click on this link and directly go to your desired page.
  • Annotations – These are like small placards that can pop up at any time in the video. You cannot add the link directly but still prompt people to do an action. 

Transcript

This is something a lot of people don’t do but if you upload a transcript of the content in the video and upload it to YouTube. They will sync up the text for you and all the keywords that you might have used are now accessible to the algorithm. 

Most people never upload transcripts and this is a great way to maximize your reach. It is easy and can be done in a matter of minutes. If you do not want to do this you can always hire people from Fiverr to transcribe your videos.

Backlinks

Everyone involved with SEO knows that Google and Youtube love backlinks. You can get your video in the top ranking with enough backlinks. Just adding a few inbound or backlinks can do wonders for your channel. 

Promote The Videos

You should promote your video on all platforms. Let people know that you have a Youtube channel and you’ll be surprised how many people might start following you. 

Cross-platform promotion is important and share this information on all your social media handles. This can do wonders for your channel and old videos alike.

We at SoNuker are committed to sharing the best Youtube marketing tips for you and help you grow your channel. Our experts will be more than happy to talk to you and clear all your doubts. For anything related to Youtube marketing come to us and we will find the right solution for you.

How to Optimize Your Ads on YouTube?

With over 1 billion people on Youtube, as a brand you should optimize your ads for maximum engagement and sales. Having a platform like this has enabled many brands to increase sales and revenue for a fraction of the cost of advertising.

This is especially true in the age of social media. Ads have played an important role in increasing brand awareness redirecting people to your website. With 66% of the people preferring visual-aided learning, it is no doubt that Youtube is one of the biggest platforms right now. Social media marketing has been on the rise and you should take advantage of this fact.

As a company, you should keep in mind how your ads would be perceived by the audience and how you can make the maximum impact. Youtube Ads work wonders for people as they are a great way to reach potential customers.

You should make sure that your ads are optimized and streamlined to drive traffic towards your goal. Here are a few ways to do that –

Keep in mind the placement

The terms “YouTube Ad campaign” and “Video ad campaign “can be used interchangeably but this can lead to confusion. The ads you are running on Youtube can also be displayed on various other websites and places.

From the Edit placements tab, you can add where all the video ads will show. This can be particular Youtube channels, broad interest, or even hyper-specific websites. Select the relevant sites and channels in the Display Network and let your ads do the work.

This way not only your ads are seen by a wide variety of people but also to hyper-specific people. Catering to both enthusiasts and people just scrolling by your ad can pique their interest within seconds. This leads to better engagement and ultimately better sales. Thus it is important to sit down and decide what all networks you want the Ad to be on.

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Your placement isn’t as accurate as you think

Google has got rid of the display planner with its new UI and you cannot see which all websites actually allow video ad space. When you are researching relevant websites you will find hundreds of them. You might be thinking that this is a great option and will work wonders for you but wrong. You will get websites that have all the display ads available on the website and not just video ads.

This means you can fill in the website in your placements tab but the video ad will never appear there because the website does not support it. This can get worse if you want to target a few very specific websites and Youtube only. In such cases, you will not be able to place your ads without any notifications. You will think that the video ad campaign has become more targeted and streamlined but on the other hand, it has become more ineffective.

Make sure you vet out the websites that can display video ads beforehand so that this does not come to you as a surprise. Check on the ad groups frequently after the initial launch to make sure your ad is up and running.

You won’t be featured everywhere

It is important to know that on highly successful channels and on some keywords it can be hard to be advertised. You might not have the budget or your bid might be too low to get a spot there. This also happens if you have some negative keywords on your list.

It is ok to not be seen in some places but it is more important to be seen by the targeted demographic. Keep checking who is watching your video to make sure that the video is reaching your intended audience.

Choose the correct inventory type so that your video ad is associated with the right kind of content. Opt-out of content that might not be in sync with your brand’s personal agenda might not just be a good fit overall.

Device

Your ads can be viewed on tablets, phones, or desktops. It is best that you have all these three categories enabled so that you reach the maximum number of people. If a device is performing poorly, you can always remove it in your next video ad campaign.

We at SoNuker understand that running ads and marketing yourself is not easy. So why not make it easier on yourself and hand over these duties to us. We specialize in youtube ads, social media advertising, and video optimization. Our expert staff can easily make your videos perform better and get your free Youtube subscribers too.

Contact us if you have any doubts, and we will be more than happy to clear them. With great customer satisfaction ratings and experience in working with big names in the industry, we will be more than happy to help you.

Use These Tips to Rank High on the YouTube Search Results

Did you know, by 2022 more than 82% of all consumer internet traffic will be through online videos? That’s a gigantic chunk! But, it’s not hard to believe since on average, people watch 16 hours of online videos weekly. These numbers are only going to multiply as we move forward. It indicates one thing very clearly – video content is the future. YouTube is the second-largest search engine platform that offers your business different ways of leveraging video content.

85% of the businesses already use videos as a marketing tool. If you want to stand above the rest in today’s business world, you have to rank higher in YouTube search. In this article, we have rounded up some useful tips to help you improve your search ranking on YouTube.

Use the Right Keywords

If you want to drive traffic to your YouTube posts, you must target specific keywords with a good search volume. YouTube’s ‘search suggest feature’ does a good job of informing you about the trending keywords. Or, you could look at your competitor’s videos and study the keywords that have worked for them. Selecting the right keywords can give you high visibility and grow your viewership.

Publish A High-Retention Video

If you want your videos to feature among the top search rankings, you need to keep people watching. The longer a user watches your video, the better it is for your ranking. The goal is to make them stay on the platform for as long as possible. To achieve this, plan your videos in advance, start with a strong opening point that delivers value and make the video relatable. 

Optimize the Video Title

YouTube on its own has no way of telling the audience what a particular video is about. Your title informs the viewers what they can expect from the video. If it’s too long, people may ignore it. If it’s too short, it may not be enough to tell the audience about the video. Ideally, having 120 characters in your title is a good length. Add your focus keyword in the beginning so it encourages people to click and watch.

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Optimize the Description

Similar to your video title, the description is just as important. It helps the YouTube algorithm to understand the context of your video, making it rank higher. Consider making the description a minimum of 250 words and include the focus keyword 2 to 4 times. Incorporating a keyword in the first 25 words makes it easier for YouTube to crawl it.

Include Relevant Hashtags

Hashtags are another way to give context to your video which can improve your search engine ranking. YouTube has made it simple by recommending adding phrases and keywords that match the best with your video. Around 10 to 12 tags per video are enough. You don’t want to confuse your audience or take away from the video with too many hashtags.

Create Interesting Thumbnails

When you upload a video, YouTube recommends 3 random screenshots from the video to choose as thumbnails. Instead of this, if you create a custom thumbnail you get to control the first impression users have of your video. An interesting thumbnail can draw the audience and compel them to click on your video resulting in a surge in your Click Through Rates (CTR).

Closing Thoughts

We hope these tips were useful for improving your YouTube SEO. Remember, choosing the right keywords and incorporating them in your title, tags and video description makes a huge difference to your social media ranking. Additionally, consider promoting your YouTube channel on your other social media platforms as well to attract more audience to your posts.

How to Create a 24/7 Livestream on YouTube?

Going Live on YouTube is an easy way to gain a massive following. Recent trends have shown that livestreams have greater traction than pre-produced videos on YouTube. YouTube channels like Chilled Cow (now Lofi Girl) have amassed a huge subscriber base, based entirely on live streams. Pro Gamers and Music channels are other types of YouTubers popular in the livestreaming space.

Many YouTubers have now taken to running livestreams 24/7 to maximize audience engagement. To run a 24/7 YouTube livestream, you ideally need to run a software on your computer. If you want to livestream 24/7, you will need to leave your computer on 24/7. Computers can overheat. In addition, running a regular PC for a lengthy duration is simply not economical for most people.

The alternative is by renting a virtual private server (VPS) like Ohbubble from a hosting service which will take the pressure off your PC. 24/7 livestreaming will come with a cost. However, once you achieve a certain level of popularity, it is easier to make money from a YouTube livestream than pre-produced videos. You can create a YouTube live stream through your mobile phone or your PC. The first step before enabling YouTube live is verifying your channel. To do that you will need to go to YouTube.com verify, add your phone number and receive a verification code by text or call.

YouTube Livestream through mobile

Keep in mind that you’ need at least 1000 subscribers to go live through mobile. On mobile, open the YouTube app, click on the camcorder icon and click live. You can choose to stream from your front facing or selfie camera. Enter title and adjust privacy settings. Once you are ready, tap next. A countdown timer will start and when it hits zero, it will click a picture to use as your thumbnail. Click go live and you are good to go. To end your stream, tap finish. YouTuber offers the ability to share your live stream on social media. And you can even set options for live chat, age restrictions, monetization etc.

YouTube Livestream through computer

First step in setting up your YouTube livestream is going to your channel homepage. Scroll to the creator studio tools and click on the livestreaming tab. Click on Stream now and you will have access to a basic livestream without the bells and whistles. If however, you want to do a more advanced livestream using external devices like webcams and games consoles, you’ll need to set up a livestreaming encoder. This is a software which allows you to use external devices to stream. Keep in mind that it takes 24 hours to activate your account for livestreaming. Plan your schedule accordingly.

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24/7 YouTube Live streaming Steps

You will need a reliable VPS hosting server. OhBubble is the most popular hosting solution available in the market. They have different plans at different rates like Platinum, Sapphire, Gold and Diamond. They also have a pretty high Uptime which is essential to ensure a smooth 24/7 livestream. Vultr is another popular hosting solution. To ensure that your stream never goes down, you can even get two solutions running at the same time.

Once you have availed of the plan with OhBubble, you will need to download a program called AnyDesk which is free and included in the OhBubble software. This will connect you to the VPS that you bought from OhBubble. It will come pre loaded with OBS and Streamlabs which are free streaming softwares that have certain presets. Find your YouTube stream’s key and copy and paste it into Streamlabs. Set up your video, thumbnail, background and music. Use a stock video that is copyright free or make your own. If you want a continuous stream, make sure you click loop in settings.

Click start streaming and you are good to go.

Pros of Livestreaming

One of the biggest advantages of going on YouTube live is the intimate connection with your fans and subscribers. The YouTube live dashboard provides instant analytics and a chat feature to connect with your fans in real time, host Q&A’s etc. YouTube live is also a cost effective method of making money as a YouTube creator. Unlike regular videos on YouTube, you don’t need scripts or fancy props. Since these videos are live, you don’t have to spend time and money on editing or adding graphics. Or any of the other post-production activities involved in creating a regular YouTube video.

All you really need is a strong internet connection. You don’t even need a computer-you can go live right from your mobile phone. Though, depending on the quality of your phone camera, your livestream quality will be affected.

It’s also fairly economical to rent a VPS server. And most companies offer a variety of plans with different rates.

As a streamer you can pre roll ads before going on YouTube live, include ads mid roll and even display them over the video. Also, the way the platform is structured, YouTube livestreams have a higher chance of ranking at the top in searches.

By going live 24/7, your revenues also shoot up as more time means more views. Also, depending on your niche and type of channel, going live 24/7 will also increase your popularity. Music channels like Chilled Cow and popular gaming YouTubers like jackfrags stream almost daily and have a religious following. Some celebrities like Katy Perry have also jumped into the bandwagon, with her widely watched four day YouTube livestream. Basically, livestreaming is here to stay.

As more and more audiences seek and demand authenticity from creators, going live and specially 24/7 gives you a certain cachet. The bare bones, no frills, warts and all approach to livestreaming will ensure a lifelong bond with your audience and is worth exploring whether you are a seasoned creator or YouTube newbie.

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