YouTube will soon replace cable TV and the younger generations have already accepted this fact. With content on-demand, YouTube gives you the freedom from rigid scheduling and helps you catch up to your on your favorite topics or shows when you have the time.
No longer do you need to miss your favorite content because you were busy. Life is dynamic and changes pace at the drop of a hat. The on-demand aspect of YouTube gives you access to millions of videos and to your kids too.
There was a time when cable TV was the norm, these days TV is coming to grips with the reality that cable is no longer needed. Not only do you get the freedom to do whatever with your time, your kids also get exposed to a lot of varied types of content too.
It is your responsibility as a parent to filter out as much content as you can for your kids. If you are someone looking to capitalize on this booming market then here are a few pointers to keep in mind.
Make It Bright
Kids love all things that are shiny and bright. The human mind responds well to these and its affinity to the primary colors is fascinating. This means that if you are going to make content for kids that will be approved by parents alike, you should have a lot of bright colors schemes.
Whether it be the background or characters, kids have shown a positive reaction to most bright things. Not only do they like it, but they also remember these things for a good while too.
Pandering to such a demographic can be hard at first but once you get used to it can become quite easy. Research on how kids react to content and how they absorb what is in front of them.
Avoid anything controversial
Anything that might suggest racism, misogyny, or things that are sexual or political in nature should be avoided altogether. Not only will the kids not be able to grasp the gravity of such content they can also learn maladaptive things from such representations.
People have accepted the fact that most of the content that they had while growing up might not have been socially sensitive. With the changing sociopolitical landscape, it is important that you are up with the times and pay attention to such things.
Anything political should also be avoided not only because it might come under propaganda but also because it can be demonetized. Most of the content that can be controversial on YouTube is now being demonetized and the channels are also being taken off the platform entirely.
As the content is geared towards kids you should keep the sentences short and sweet. Children are still developing their sentence cohesion and interpretation, keep this in mind while developing content for kids.
The combination of these three factors should help you in making content for kids that will be adored by parents alike. Whether it be YouTube for children or YouTube for Parents, making the content bright, non-controversial, and simple will get you the admiration of kids and adults alike.
YouTube for Kids is an exciting opportunity for people to invest and make a career in. Kids videos might be easy to make. But to come out on top you will have to be at the top of your game and make content that is relatable yet child-friendly. Videos for parents might not come under this category but can be included if one wishes to do so.
For all your YouTube marketing needs, come to SoNuker. We will be more than happy to have you on our roster and clear all your doubts regarding YouTube and how you can get an audience there.