Creating YouTube Content That Will Be Adored By Kids And Parents Alike

YouTube will soon replace cable TV and the younger generations have already accepted this fact. With content on-demand, YouTube gives you the freedom from rigid scheduling and helps you catch up to your on your favorite topics or shows when you have the time.

No longer do you need to miss your favorite content because you were busy. Life is dynamic and changes pace at the drop of a hat. The on-demand aspect of YouTube gives you access to millions of videos and to your kids too.

There was a time when cable TV was the norm, these days TV is coming to grips with the reality that cable is no longer needed. Not only do you get the freedom to do whatever with your time, your kids also get exposed to a lot of varied types of content too.

It is your responsibility as a parent to filter out as much content as you can for your kids. If you are someone looking to capitalize on this booming market then here are a few pointers to keep in mind.

Make It Bright

Kids love all things that are shiny and bright. The human mind responds well to these and its affinity to the primary colors is fascinating. This means that if you are going to make content for kids that will be approved by parents alike, you should have a lot of bright colors schemes.

Whether it be the background or characters, kids have shown a positive reaction to most bright things. Not only do they like it, but they also remember these things for a good while too.

Pandering to such a demographic can be hard at first but once you get used to it can become quite easy. Research on how kids react to content and how they absorb what is in front of them.

Avoid anything controversial

Anything that might suggest racism, misogyny, or things that are sexual or political in nature should be avoided altogether. Not only will the kids not be able to grasp the gravity of such content they can also learn maladaptive things from such representations.

People have accepted the fact that most of the content that they had while growing up might not have been socially sensitive. With the changing sociopolitical landscape, it is important that you are up with the times and pay attention to such things.
Anything political should also be avoided not only because it might come under propaganda but also because it can be demonetized. Most of the content that can be controversial on YouTube is now being demonetized and the channels are also being taken off the platform entirely.


As the content is geared towards kids you should keep the sentences short and sweet. Children are still developing their sentence cohesion and interpretation, keep this in mind while developing content for kids.

The combination of these three factors should help you in making content for kids that will be adored by parents alike. Whether it be YouTube for children or YouTube for Parents, making the content bright, non-controversial, and simple will get you the admiration of kids and adults alike.

YouTube for Kids is an exciting opportunity for people to invest and make a career in. Kids videos might be easy to make. But to come out on top you will have to be at the top of your game and make content that is relatable yet child-friendly. Videos for parents might not come under this category but can be included if one wishes to do so.

For all your YouTube marketing needs, come to SoNuker. We will be more than happy to have you on our roster and clear all your doubts regarding YouTube and how you can get an audience there.

Tips & Tricks To Use Instagram Swipe-Ups To Generate More YouTube Subscribers

Be it any social platform, content creators and business are always on the lookout for new ways to increase their online presence and to expand their audience. One way to do this is by promoting one platform on the other- like using your Instagram following to increase the number of subscribers on your YouTube channel.

Both the platforms are visual in nature and the former can play a huge role in increasing your subscriber base for the latter. If you plan on being in the competition for the long run, it is imperative that you make the best of both medias by using their own features. One such feature is the linkable swipe-up feature available on Instagram Stories.

How Instagram Swipe-Up Feature Helps Gain YouTube Subscribers

We’ve all heard of the feature that allows verified accounts and business accounts with 10k or more followers to add links to their stories. Though it has this condition of the number of followers, but once it becomes available- there is no limit to what you can do with it.

Instagram creators add links to their personal blogs, websites and any other content on their stories. This helps create engagement on not only Instagram but also the linked platform. YouTube marketing through Instagram works similarly.

Enabling Swipe-Up for Instagram Marketing

Using this features is very straightforward. Once your account meets the eligibility criteria for swipe-up feature, you will see a ‘link icon’ on your story editor. You simply have to click on the icon and then choose the ‘+Web Link’ option. After you paste the link to your content, click on ‘Done’ and your swipe-up story will be ready.

Effective Ways of Using Swipe-Up

There are no rules when it comes to using swipe-up, but there definitely are some tricks on how to use it effectively. If you’re using swipe-up but it’s not gaining clicks, then you will have to change your marketing strategy. Here are some easy and effective tips on how you can share your YouTube links and gain wider audience.

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Tease Your Audience

There’s nothing that leaves the audience curious for what’s next more than an interesting teaser or cliff-hanger. A simple video shot from your front camera would be enough as long as you’re able to pique their interest.

Create Short Trailer Videos for Instagram Stories

After uploading your YouTube video, you can post a snippet or make a small trailer for your story.

Remind Your Followers About Upcoming YouTube Videos

Create subtle hype for your videos by reminding your followers on what’s coming up.

Promote Giveaways

YouTube giveaways are popular and for good reason. They’re very effective in substantially increasing your subscription numbers. You can promote your giveaway through the story and link it to your YouTube where the main event will take place.

Link Your YouTube Channel

Your Instagram followers are following your account for your content and there is good chance that they would be interested in your content in another platform too. Talk about your channel on your story and link it.

Be Creative and Post Regularly

Some followers may miss the small swipe up logo at the bottom of the page. Don’t shy away from making the story visually appealing and using stickers and GIFs to point out the link.

Remember to link all these stories to their respective YouTube video or the channel itself.

There’s no limit to all the possibilities and ways you could use for online growth. Using ‘swipe-up’ is just one of the many ways experienced content creators make the best use of their platform. In the end, your personal experience will teach you what works and what doesn’t. As you experiment, you’ll figure out how to go about all this- patience being the key.

A Guide To Using Your YouTube Videos To Get Donations For Global Social Movements

YouTube is one of the biggest platforms in the world right now. With its video hosting services that are free for all, YouTube has managed to have a virtual monopoly when it comes to video content. It is also a great place to get people to donate towards Global Social movements.

With more injustices coming to light than ever, it is important that you do your part to spread awareness. You can ask people to donate to a cause or add a donation card to your videos so that people can be redirected to the NGO. 

This way not only do you get to do your part to make the world a better place to live in. The donations can be used to further the cause as financial aid is needed to bring about the change. Making people more aware of these changes and making them do their part for the change is a great way.

Now you can raise a significant amount of funds for your cause no matter what it is and also make people aware of it too. This makes your cause more identifiable and also.

Here is how you can add a donation card to your video

Select Donation card option

Go to your YouTube account and upload a video. In the settings go to the Cards tabs and press add card. Choose the donation options and click create to make a card for your video. 

This way you have a little donation card ready that alerts your viewers to donate. 

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Select the non-profit organization you want to feature

This can be your own NGO that you are a volunteer or member of or you can add one from the pre-approved list on YouTube. Simply type in the name and search for the organization. If its pre-approved you should have no problem finding it.

Customize your Donation Card

You can make your donation card much more enticing by choosing a custom image and card title for it. Choose your call to action and add the teaser text. This is a great marketing tool to get people to donate to a just cause. 


As with everything in life, timing is the key to success. You should place the card at the time when you are talking about a cause like BLM, this gives people a direct action to follow through on.

It is best that you set the timer for maximum effectiveness. A high-impact donation card can make a world of a difference in people’s lives. 

When all of this is done and set up the donation card will come up at the designated time. You can test run it this way and see how the people react. A well-thought-out donation card can bring you a lot of traction and financial aid. With social injustice not taking rest anytime soon, you should make sure you are doing things to the best of your abilities. 

The YouTube movement and YouTube streaming boom have changed the world as we know it. As people are becoming more woke, you as a socially conscious YouTuber should do everything in your power to educate the people on the social injustices prevalent. 

We at SoNuker provide comprehensive and customized YouTube marketing strategies for people looking to grow their channels. Gain the followers that you need to make your brand successful with our services. We will be more than happy to have you on our roster and help you realize your dreams. Contact us for a quote and we will be more than willing to answer all your questions and clear all your doubts.

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