The Best YouTube Tools That Smes Should Be Using Starting Today

YouTube is one of the leading marketing tools for businesses today. Whether you want to improve brand awareness, engage your customers, or promote a new product, YouTube marketing is a powerful tool to achieve all your business objectives.

You may be a Small and Mid-Size Enterprise (SME) that has not yet forayed into the YouTube space. Or, you may be an SME looking to maximize your YouTube marketing potential. No matter your marketing goal, there are some efficient YouTube tools to help you realize excellent results:

YouTube Videos

Maximize your brand reach and audience engagement with well-developed YouTube videos. Creating interesting videos is crucial to get yourself to your audience faster than your competitors. Plus, creating YouTube videos is inexpensive.

Create different types of videos to deliver more value to your audience while keeping the content entertaining. Some winning video marketing content that you can use for your SME includes:

  • How-To Videos – How-To videos are popular because they solve a problem for your audience. Search for issues and challenges related to your products or services, and develop How-To video on them.
  • Product Videos – Familiarize customers with your products or services with explainer videos. You can explain your products/ services in detail, going through their features, purpose, and benefits for customers.
  • Listicles – Listicles convey more about your business in a way that is engaging and easily understandable for your audience. You can use infographics and images to make your listicles entertaining and informative.
  • BTS Videos – BTS or Behind-the-Scenes videos are an excellent way to show the human element of your brand. BTS videos bring your audiences closer to your work culture and the people that make your brand what it is.
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YouTube Studio

This is YouTube’s official tool for managing your videos and channels. You can use the tool as a mobile app or access it through the web.

This tool offers a platform for complete management of your YouTube channel. It also offers real time analytics to help you make fact-based marketing decisions.

A quick overview of this tool:

  • Get real-time data including top videos, view count, watch time and estimated revenue.
  • Evaluate audience engagement rate with statistics on average view time, top videos and view duration.
  • Assess video reach with insights such as CTR count, impressions, unique viewers, and traffic source details.
  • Achieve better insights into target audiences with details on unique viewers, subscribers, user demography, and user viewing schedules.
  • Get a revenue estimate with insights into metrics such as cost per mile, revenue per mile, and videos with high monetary value.
  • Edit videos easily and add subtitles to increase reach.
  • Review, filter, and manage channel comments section.


TubeBuddy is available as a browser extension tool. This brilliant tool can help you with different marketing objectives for your YouTube channel.

  • Helps address user queries and comments on your YouTube channel. You can set the tool to filter comments based on parameters such as relevance, spam, negativity, and more.
  • Helps you identify the right keywords for your videos so that your videos earn better rankings and garner more views.
  • Enables A/B video testing to understand how your videos would perform.
  • Assists in identifying popular video tags. You can use tag insights to create focused and view-garnering tags for your videos.

With TubeBuddy, you can optimize your videos for maximum reach. This tool is available in free and paid versions. It is an inexpensive way to add an edge your YouTube marketing strategy.

In Conclusion

YouTube marketing is indeed a great strategy to achieve a powerful brand presence. But the strategy works only when you create quality videos relevant to your audience. The above YouTube tools help you understand your audience and produce videos that genuinely address their needs.

Make your video marketing a success and grow your brand with these high-performing YouTube tools.

Tips To Know Your Audience Better For YouTube Marketing

YouTube is ‘THE’ platform to be on if you think video is king. This video streaming platform now has half of the population of Earth logging in every month to get their dose of social media frenzy.

In this day and age, it is in the best interest of every brand to at least have a YouTube channel. You can easily promote your products and services to a worldwide audience that inherently then increases your sales number. But you need to understand your niche too.

Here is how you can find the right audience for you

Make helpful content

Edutainment is on the rise and will continue to do so in 2021 too. You should make content that adds value to people’s lives. The entertainment aspect of it should not be underestimated too.

Such content builds trust and sets up a community of mutual trust amongst you and your potential customers. Vlogs and how-to lessons are the best way to get an audience that is in your niche and you can retain them for a long time too.

Exclusive content

It is very easy to make content that everyone is making, but if you present your content with a twist you’ll have some USP. Releasing early access to your videos is a great way to build up hype. People are always looking to be a part of something exclusive and if you give them that you will see them returning again and again.

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Do you need a YouTube expert to complete an in-depth evaluation of your YouTube channel & provide you with an action plan?


The one good thing about YouTube is that you can go at length about topics. Giving some context to your videos is a great way to engage with your audience. People love knowing why you made the video or what motivated you to do certain things. These little tidbits can make a world of a difference.


To really know your audience you should be consistent with posting your videos and their theme too. This way you can gauge people’s reactions and tailor your content for the future. Remember to interact with the viewers as this is a great way to increase your engagement.

Test the content

Take a note of what the competition is doing and how you are faring against them. Put yourself against the best and see where you lock. Everyone can improve in some way or the other. This way not only you can see whether people are liking what you are doing. But also introduce similarities in your videos so that more people are attracted to it.

Following what more successful brands are doing is a great way to get more viewers to your channel.


Getting people from the same niche on your channel is a great way to gain new viewers. Both the parties gain new viewers and since you are from the same niche your combined experience can help people out too.

Search results SEO

If your video is constantly coming up on the top spots when it comes to search results then your organic growth would be off the charts. Try to get a handle on how you can make this work for you. 85% of the traffic still comes from the organic route, so you should definitely work on these things.

If you are looking for YouTube Marketing, video marketing, or YouTube content creation then we will be more than happy to help you. We at SoNuker are an all-in-one solution for all your YouTube-related needs, with focus on providing quality, free YouTube subscribers. Whether it be subscribers, growth strategies, or conversion our experts will be more than happy to help you be the YouTube channel that you want to be. Contact us for special pricing and discounts.

Affiliate Marketing Tips For YouTube Content Creators

YouTube is one of the biggest social media platforms in the world now, and monetizing it gives you endless opportunities. With billions of people logging in every month the video hosting platform has now made it easier than ever to do Affiliate marketing.

With YouTube introducing new ways of earning money, creators should take full advantage of this fact. This not only gets you money but also helps you build a community around your recommended products.

What is an affiliate link?

In short, it is a way for the company to track the personal link that they give you. So, if any of your followers buy anything through your links you get a small commission.

How and where to get affiliate links?

Amazon has its own affiliate marketing program where you get a part of the sales when you redirect people to Amazon for purchases. This is the most common among YouTube creators because of the huge market presence that Amazon has.

You can link products that you vouch for in the description and also give people a small discount if they use your link. Walmart, Best Buy, and Target also have their own in-house affiliate marketing programs.

YouTube Channel Evaluation service
Do you need a YouTube expert to complete an in-depth evaluation of your YouTube channel & provide you with an action plan?

How to find these opportunities?

If you are looking for affiliate links then your best bet is Amazon, after that you can check sites like and ShareASale or even ImpactRadius. These are affiliate link networks.

They house brands like Target or Home Depot and also many others. Once you get approved for their services you can start contacting the companies in their roster one by one.

How to plug them in your video?

It is best to include these links when you are reviewing something or answering some technical things. For example, photographers and vloggers can tell more about the gear used in a FAQ or a review video.

This way not only do people get to see what you use but also get an added discount too. On the other hand, when people use the link that you had provided, you also get a small percentage of the sale through the link. It is a great way to monetize our videos even if they are not sponsored.

Link Placement

Add the affiliate links in the description and mention them in the video. This way your followers can go to the link easily and you get that affiliate money too. Since YouTube would like to keep people on the platform for as long as possible. It is best that you place the plug at the end of the video or at least towards the end.

This way not only do you benefit from the SEO aspect but also keep people hooked to your video for a longer time. You will have to find a balance and see at what point you should plug in the product. This takes time and only comes with a lot of practice.

As you make more and more videos this will become easier to plug in and also help you understand how people react to your videos. This is a great YouTube Marketing hack that helps tremendously in video marketing later on.

Setting changes

A good thing about affiliate marketing is that you do not need to make any changes to your YouTube settings. There is no rule about you being transparent with your viewers but you can tell them about your relationship with the brand for building more trust.
We at SoNuker are the one-stop solution for all your YouTube-related content creation needs. With years of experience, we will be more than happy to have you on our roster and help you in your YouTube journey.

How YouTubers Are Earning A Livelihood By Creating Microsoft Software Videos?

YouTube is one of the largest video hosting platforms in the world right now. With billions of users logging in every day to get their dose of video content YouTube has firmly established itself as one of the pioneers in the world of social media.

Whether it be a short-form video or longer ones YouTube is a community-driven platform that has seen a meteoric rise. With many channels and YouTube itself producing mini-series with great quality, it was only time before it was used for educational purposes too.

You can stream content where you teach people how to use the new updates and the software in general. Anyone who has worked in an office environment has definitely worked with a Microsoft Office application.


Microsoft recently released a new way to present a PowerPoint presentation in its team’s app and published a 500-word blog about it. Microsoft did not upload a video so a few people made a video explaining the new update.

This really hit a chord with most of the people and was able to clear all the confusion regarding the new update. This happens every time there is an update to any Microsoft software.

Most of these software are not for the faint of heart. They are great for anyone looking to streamline their workflow and be more productive. These also work great for people looking to get a job that needs a computer. With many processes being automated a lot of third-world countries are still switching from physical paperwork.

This makes it a great niche to conquer.

YouTube Channel Evaluation service
Do you need a YouTube expert to complete an in-depth evaluation of your YouTube channel & provide you with an action plan?

Software training

It is almost impossible for the average person to know everything about these applications. Whether it be Word, Excel, or PowerPoint it is very hard to master all three as the possibilities are endless.

This is where these YouTube educators come in. You can learn something new every day and many experts also dive deep. You can have office-ready skills for no additional price. You do not need to enroll in any course or get certification in any of these applications.

YouTube experts

Now you can get info on most of the advanced tricks and also get tips to make your workflow much more efficient. This free information is very hard to beat and YouTube content creation like this is the future. The edutainment sector has been growing rapidly and companies have started to notice this.

Endorsed by Microsoft

At first, Microsoft released their own videos too but these days rely more on third-party users. This way they do not have to think about video production and can concentrate on their research and development.

They constantly share videos of people who explain their updates and products in great detail and in an amazing way. Many people have been making money out of this content.

Microsoft gets easy-to-follow videos and people get all this information for free. At the end of the day, it is a win-win situation for all the people involved. YouTube is one of the best collections of data for anything on the internet. You can find a lesson for anything and everything on the platform now, all thanks to the community-driven ethics of the app.

We at SoNuker handle YouTube marketing and video marketing for people looking to grow their YouTube channel. We will be more than happy to help you find success and gain followers for your YouTube channel. We have years of experience and will be more than happy to have you on our roster. Our experts will guide you and give you great strategies to implement that have been tried and tested time after time.

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