YouTube is a social media platform that is constantly undergoing changes. More and more people tune in to watch a variety of content on YouTube, whether gameplays, tutorials, or something else. It has been found that almost 27% of viewers watch more than 10 hours of video content every week. Furthermore, the watch time spent on YouTube is often considered to be more than that of Facebook and Netflix combined.
Watch time is an important factor for YouTube, and it determines which videos are likely to appear higher in the search results. It is important to remember that YouTube focuses on those videos that increase the amount of time a user spends on YouTube. Longer-form videos are considered to be the best in this aspect. However, many content creators find that people don’t watch their entire videos after they’ve spent hours and days creating the most engaging content. What can they do in such a situation? With the following tips, content creators will be able to engage viewers with their long YouTube video and increase their subscriber base.
1. Start with an intro that grabs the attention of the audience
The intro of the video should hook the audience from the beginning. It is important to grab the attention of the viewers with the first 15 seconds. This can be done in a few different ways –
- Use visuals or your personality to make the first frame of the video compelling for the audience.
- Try to speak to the viewers directly instead of talking to a wide audience.
- Spark the curiosity of the viewers by asking them a question.
- Give the viewers a preview of what they would expect in the form short clip.
- When you use the interesting parts of the video first, the viewers are more likely to stick around until the end of the video essay.
2. Don’t use clickbait in the title or thumbnail
When viewers click on your video after seeing the thumbnail or the title, it is important that you deliver on the promise. The beginning of the video should include some parts about the thing they are expecting to see. If the thumbnail or title is misleading, the viewers are less likely to watch the video until the end. Try to develop an understanding of what the viewers might like so you don’t have to resort to using click baits in the first place.
3. Place the CTA strategically
In the analytics section, you will be able to observe the time when most of your users drop off. This is a good place to include something that might hook the attention of the viewers so that they continue watching the video until the end. Before the point of average drop off, you can include a CTA or announce a giveaway.
4. Use chapters to break the video
YouTube has a feature of breaking videos into chapters. With the help of this feature, you will make your long YouTube video easier to consume for the viewers. The viewers will have a better chance at understanding what they can expect next in the video. Develop a strategy on how you can break up the video into segments. Each chapter in the YouTube video should have a compelling intro followed by an interesting narrative. Creating an outline would be useful in this process.
5. Include pattern interruption in your long videos
Increasing your YouTube subscribers, and having them stick around for a long time depends on one important factor – engagement. This can be done by using the technique of pattern interruption. Your viewers often get bored when similar narratives and images repeat themselves in a long video. You can use pattern interruption by changing the camera angle, on-screen graphics and B-roll.
With these tips and tricks, you will be able to keep your viewers engaged with your long-form video essay. By ensuring that your viewers watch the video until the end, you will not only increase your YouTube Watch Time but also reel in new YouTube subscribers. SoNuker.com can make this process easier for you. We provide a variety of YouTube services to increase the watch time, views, shares and buy YouTube subscribers for your channel. Contact us today to know more about premium YouTube services.