Top Tips to Writing a Compelling “About” Description for Your YouTube Channel

The importance of a YouTube About page

Acing the YouTube ballgame requires you to blend logic and creativity in the right proportion. You may have created masterpieces of video content for your YouTube channel, but your efforts are unlikely to reap results if you miss out on one critical element—YouTube about page.

The YouTube about page, also known as channel description, is what describes your YouTube channel. Your YouTube description is a brief outline or synopsis of the type of video content you post on your channel. You will find the YouTube description on your channel’s main page as well as in YouTube’s search results.

The YouTube about page plays a huge role in SEO optimization for YouTube because that’s where you can include keywords to boost your visibility on YouTube’s search results. Most importantly, your visitors read when they land on your channel to know more about your brand. So, it’s imperative that you craft a compelling YouTube description to grab the attention of your visitors and to keep them hooked to your channel.

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How to write a YouTube description that engages your visitors?

The attention span of people is undoubtedly very short. So, it’s important to catch their attention within seconds. That’s where your copywriting skills come into play. If you are clueless about how to craft a compelling YouTube description, then check out the following three tips:

1. Know your keywords thoroughly

First and foremost, you need to optimize your YouTube description with relevant keywords for it to appear on YouTube’s search results. Doing thorough keyword research using a tool like Google’s Keyword Planner or SEMRush can find keywords that are most searched. These tools also equip you with data on search volume, keyword difficulty, and overall keyword competition that can be used for optimizing your YouTube about page and video titles. The more industry-specific your keywords are, the better your chances of success.

It’s also important that you include searchable keywords on your YouTube about page. Your video’s discoverability will depend on how your combine keywords from Google and YouTube search trends. Using two or three related keywords in each YouTube channel and video description would be ideal. Also, for SEO optimization for YouTube, you should include your primary keywords in the first three sentences of your YouTube about page.

2. Create value for your viewers

YouTube viewers do have expectations when they land on your channel. Either they wish to know about something, to entertain themselves, or to educate themselves. Your YouTube about page should set the expectations of your viewers. Your focus should be on creating value for them. Your YouTube description should clearly answer “how” you intend to create the desired value for your viewers. Also, you should let them know how often you are planning to post on your channel—whether it’s daily, weekly, or monthly.

It’s also important to state your value proposition on your YouTube about page. Tell your viewers what’s in for them in your channel. Why should they subscribe to your content? What benefits are in store for them? Answering these questions will help you express the value you create for your viewers through your YouTube channel.

3. Humanize your YouTube description

Last but not least, you should know that you are writing for human beings at the end of the day. It’s true that you need to keep YouTube’s algorithms in mind. But your YouTube description should have a human touch, to say the least. Excluding this element can subject you to penalization by YouTube, especially if your YouTube about page is just a clutter of SEO-optimized keywords. Honestly, such a strategy does more harm than good to your online brand image on the platform.

To humanize your YouTube about page content, you should craft it in a language that your viewers can understand and relate to. Having an authentic voice will position your brand strongly and encourage more user engagement. Ultimately, your YouTube channel and videos get the needed traction to thrive in a competitive landscape. From your introductory lines to your call-to-action (CTA) and everything in between, write your copy just like a real human would do for a fellow human.

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How to Get Subscribers if You have Multiple YouTube Channels?

You can have more than one channel on YouTube

The pioneer of video sharing and marketing, YouTube witnessed a growth of 4.9 percent in 2021, raking in $19.7 billion as revenue as of January last year and enjoying a daily active userbase of 122 million. It’s expected that the number of viewers will reach 210 million in the United States alone.

It will be a smart move if you are creating videos under different niches to reach out to your audience through different channels under a single YouTube/Google account. Having multiple YouTube channels allows you to create a targeted pool of subscribers for each of your brand verticals. Your brand as a whole gets exposed to a larger audience, who can easily search for the content they are looking for without getting distracted by other videos on your channel.

But for content creators, acquiring subscriptions of 81 percent of internet users who have used the platform isn’t a piece of cake. You need to put in a great deal of work to be at par with the most subscribed YouTube channels in the world. And the challenge to get free YouTube subscribers surely amplifies if you have multiple channels.

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Quick tips for managing multiple YouTube channels

If you own more than one channel on YouTube, here are tips that should help you manage them well and get more subscribers:

1. Focus on content that’s working well

You may have a plan in place to manage your YouTube channels, but it’s recommended that you perform an audit of your video content frequently to grow your list of subscribers. The objective of your YouTube channels should be to grab the attention of your audience, and sharing content that shows your caring attitude can help you achieve that objective. Your ability to win more subscribers depends on the relevance of your YouTube channels to your audience. You should focus on sharing content that touches the emotions of your audience so that your channel gets more YouTube subscribers, views, and revenue.

2. Create your YouTube presence

You can perfectly own and manage more than one channel on YouTube as long as you are clear about what each channel stands for. Each channel you own should help you achieve your branding objectives. To get more subscribers to your YouTube channels, you should create a robust visual identity for each channel. Your audience should be able to distinguish each channel’s mutual exclusivity. Come up with a catchy channel description that gives your audience a clear view of what your brand verticals are all about. Your channel description should include relevant keywords so that it appears on search results.

3. Increase your “Watch Time”

To get more subscribers to your YouTube channels, you need to focus on a crucial metric called “Watch Time,” which is the duration for which people have watched your videos. YouTube videos that are watched for a long time are recommended more to people by the platform’s algorithms. A higher average view duration of a video gets more click-through rate (CTR), which is the percentage of users who click on a video seeing its thumbnail. When the average view duration and CTR of your videos increase, people are more likely to subscribe to your YouTube channels.

4. Stick to a posting schedule

Last but not least, consistency is key to increasing the visibility of your YouTube channels. Creating and sticking to a consistent posting schedule should give you an edge. You should post not more than three times a day on each YouTube channel. YouTube sends three notifications to people each day. Posting three videos on your YouTube channels will alert your viewers, who will then click on the notification to land up on your channel. A channel where videos are posted consistently and relevantly is more likely to get more subscribers and engagement.

Getting more subscribers if you own more than one channel on YouTube can be a tough nut to crack. But you can surely achieve your goals if you use a software tool like SoNuker, which can provide free YouTube subscribers, free YouTube views, free YouTube comments, and free YouTube likes.

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