Marketing Tips for Attracting Millennials on YouTube

Suppose that you have created a video that is targeted at millennials. You post that video on YouTube and share it on different social media platforms, but for some reason, you are unable to find the right viewership and engagement. In this article, you will be learning about the marketing tips that will help you attract millennials on YouTube. But first, let’s get an understanding of who exactly millennials are?

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Who is a millennial?

Any person born between the early 80s to mid-90s is a millennial. The accepted birth years range from 1981 to 1996. Millennials are known to have been born during a technological boom that shaped the generation. It changed the way we communicate with one another.

How to attract millennials on YouTube

1. Understand your target audience

An in-depth understanding of your target consumers is crucial. This includes knowledge about your tastes, disposable income, product preferences, sites they visit, the content they consume, spending behavior, and more. Millennials are known to be more entrepreneurial. They are more inclined toward turning their hobbies into full-time jobs. As per the information you gain from your research, you can create and implement marketing campaigns appealing to the entrepreneurial spirit of the millennials.

2. Select your channels carefully

Once you have posted content on YouTube, you need to promote it on other social platforms as well. You also need a strategy that will ensure that you get views on the channel. This revolves around reaching the right audience and engaging with them. Remember that if you perform well on YouTube, your search engine rankings will improve as well. Don’t forget to add the relevant keywords and hashtags to make the most out of your content. You can create snippets of your YouTube video and post them on your other social media channels like Snapchat, Instagram, and Facebook.

3. Create authentic content

Millennials spend a lot of time on their phones, and they want content-driven media. They scour the internet to find websites, blogs, and videos that educate them and offer some value. They want to engage in a user-centric environment, and the factor that is most important to them is authenticity. This affects their shopping decisions as well. Through influencer marketing, you can find some people in your niche who can help you develop authentic content for your brand.

4. Add a call-to-action (CTA)

Your video needs to have a prominent CTA to entice your audience. However, you should make sure that you aren’t too pushy or obtrusive. Some of the goals that you can accomplish with CTAs are directing them to your website, making them join a mailing list, taking a poll or survey, asking them to subscribe to a newsletter, and performing A/B testing that will help you measure your marketing campaign’s performance, and more.

5. Keep it simple and interactive

Millennials don’t have a shortage of content. However, they do have low attention spans and don’t want to spend too much time clicking or waiting. If you want to grab and keep the attention of your millennial audience, you have to make your video as engaging as possible. Add subtitles or captions on the bottom so that viewers can watch it while they are watching their TV. Make it easy for your viewers to share your video on their social media accounts.

YouTube millennials have been wired to consume authentic and honest experiences. So, marketing to them is a long-term play. You have to provide original, engaging content and keep the above-mentioned tips in mind. If you want some help with increasing the number of YouTube subscribers, you can take the help of tools like SoNuker. They offer free as well as paid services through which you can get free YouTube subscribers, free YouTube likes, and more. You can also buy YouTube watch hours and YouTube shares.

How Long Should Your Videos Be to Hook Audiences with Short Attention Spans?

In the world that we live in today, there is so much content. It can be hard for you to grab the attention of your audience. Your viewers are easily bored and easily distracted. If your video is not captivating right from the start, they will click away and move on to the next video. However, there are ways through which you can stop your audience from getting distracted.

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What should be the ideal length of a YouTube video?

If you are making a B2B video on YouTube, you should keep it under two minutes. Some creators create long-form videos which can last for more than 12 hours. However, when it comes to branded content, you should stick to short-form videos. When you are working on video ads, it’s best not to increase their length beyond 20 seconds. If you are going for bumper ads, six seconds is more than enough.

The average attention span of a human is about 20 minutes. In the case of online videos, this attention span is reduced to 60 seconds. YouTube video length matters a lot as it can affect your viewership.

Now, let’s get into some more tips that will help you hook audiences with short attention span:

1. Make the video captivating right from the start

Over time, your videos will lose viewership. As the viewers continue to watch your videos, they might get bored or distracted. So, if you want to increase your YouTube watch minutes, you must add the most interesting part as the first shot.

It is important to remember that your audience engagement will have a linear decrease. However, it is during the first 20 seconds when the viewership has an abnormally sharp decline. You can avoid this by ensuring that your video is interesting right from the start.

2. Be clear about the aim of the video

Every single shot of your video should provide new, specific information to your viewers. If you are not able to get your point across, your viewers will stop listening to what you have to say. For example, if you are endorsing a product, you cannot make your testimonial sound like a bad advertisement that raves about the product but doesn’t have any substance. In this case, you have to let people know exactly why you are endorsing the product and how they can use it. If your viewers find this information helpful, they will continue watching the video.

3. Add your own personal touch

Let’s explain this by continuing the example mentioned in the second point. When you are endorsing a product in a video, you should not start the video by talking about the product. Instead, you need to talk about your personal experience with it. If your viewers relate to your experience, they will stick around and watch the whole video.

There are times when you need to be brief, and there are times when you have to slow down. And even though short-form videos are preferred in this fast-paced world, it doesn’t mean that longer-form videos aren’t important. They can be used to build brand loyalty and help the audience connect with the brand. What you do need to focus on is the story. For example, if you are talking about a feature of the product or providing a few stats, it is best that you create a short informative clip that lets your viewers know exactly what they want to know. However, if you want to tell a story, longer videos are the way to go.

Video marketing is an integral part of your marketing campaign, and YouTube is a major platform that you can use for it. However, without the proper following, it can be difficult to get your channel to the position you want. Thankfully, there are ways to get a big following in a short span of time, along with free YouTube views. With SoNuker, you will be able to buy YouTube views, buy YouTube subscribers, and buy YouTube likes. It will help you grow your channel and gain the success you want on the platform.

How to Select Ad Partners on YouTube?

Creating the perfect ad requires months of writing the script, perfecting, storyboarding, shooting, and ending. However, if you don’t have the right ad partner, all that effort might go to waste.

The right YouTube ad can help the audience find your video content. However, in order to launch your YouTube advertising campaign successfully, you need to select the right ad partner. Here are a few tips that will help you do the same:

1. Expertise

When you are trying to shortlist the ad partners you want to work with, this should be the first factor you should consider. This doesn’t mean that they need to be an expert in the field. They must have at least a basic understanding of your market and industry. However, they must have a high level of expertise in what they offer. The right ad partner can help you get a fresh look and stand apart from your competition. For this, you can check out their YouTube and the type of brands they have promoted before. You can talk to them about their success stories and how they have helped brands with YouTube monetization and customer loyalty.

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2. Creativity

The right ad partner should bring much-needed creativity and freshness to the partnership. From conceptualization to execution, every aspect of your advertising campaign will require artistic integrity and innovative thinking. However, this doesn’t mean that your campaign should be built around artistic statements. Your ads should be focused on a goal. Your marketing efforts should solve a problem like expanding to a certain demographic, doing more business, or increasing your market share. For different goals, you will need different types of ads on YouTube.

3. Research

When it comes to YouTube ad partners, not everyone has potential. Everyone with a camera phone, a laptop, and an internet connection can become an ad partner. The right one will have an understanding of your products and business along with knowledge of your target market. They will help create an ad that shows what your brand stands for while ensuring that they promote the goal of the video. Most importantly, make sure that your ad partner listens to what you have to say and what you want to achieve.

4. Culture fit

Even if an ad partner fits your requirements on the paper, it doesn’t mean that they are the right fit for you. The ad you get will depend on the team that is creating it. So, it is crucial that they have a good working relationship so that your ad campaign is able to achieve its goals. A strong cultural fit is an important aspect that you have to consider while selecting an ad partner. Your attitude and values should be aligned with your partner, as without it, having a mutually beneficial collaboration would be impossible. Another thing that you have to make sure of is that their creative work aligns with your brand.

Lastly, it is important to stay away from any partner who gets you to sign by using high-pressure sales tactics. These tactics involve trash-talking their competition, limited-time offers, and warning you about what will happen if you don’t partner with them. This just means that they are desperate for work.

YouTube is the most popular video-based platform on the internet. If you don’t incorporate it into your marketing efforts, you are missing out on opportunities. With the right ad partner, you can make the most out of your YouTube ad program and increase your revenue. SoNuker can help you get free YouTube views, free YouTube likes, free YouTube comments, and free YouTube subscribers. This way, you can grow your channel effortlessly so that you can focus on creating quality content and ads.

Your Guide to Framing a Tag Line for Your YouTube Influencer Account

If you work as an influencer, you must know just how important a tagline is. In simple terms, a tagline is a catchphrase that you use for identifying your brand. It embodies your identity and can help promote your services. In fact, you can’t promote your brand without a slogan. A good tagline is what makes you memorable. In this article, we will provide you with a few tips to frame the perfect tag line for YouTube account.

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It should be memorable

Your tagline should be able to capture your audience’s attention. It has to be entertaining so that it persists in their mind for a long time. You have to word it in a way that embodies your brand and what you want to achieve. In order to make sure that it is memorable, you have to keep it short, precise, and honest. Think about Nike’s tagline—Just Do It. It is short, simple, and memorable.

It should communicate benefits

When a company is creating their marketing material, they ensure that it describes and shows off their brand, product, or service. Now, in the case of YouTube influencer marketing, you are the product. And to promote your features and services, you need to ensure that your tagline communicates what they are. For example, consider Miller Lite. Their slogan is ‘Tastes Great, Less Filling.’ In just a few words, they have been able to communicate that you can satisfy your thirst without consuming a lot of this alcoholic drink. It promotes social drinking positively.

It should identify your uniqueness

There is no shortage of channels on YouTube. So, what exactly sets you apart from that? What entertainment does your channel provide that others don’t? Take a look at the benefits you offer and create them as your selling point. You have to use the tagline to let first-time visitors know that your branded YouTube video content is unique and should be tried and tested. Anything that sets you apart from the other YouTube channels in your niche should be highlighted in your tagline.

It should have a positive tone

A great tagline is one that offers encouragement, guaranteed promise, or positive reinforcements. As a YouTube influencer, your job is to educate and entertain your audience. So, your tagline should include a promise of that.

Now that you know what your tagline should have, here are a few tips to help you write one:

Embed the tagline in your logo

Your tagline will have the most effect with your logo. Having a visually crafted brand, along with a catchy slogan, can help a lot with your brand awareness campaign.

Invest time in planning, drafting, and consulting

You can’t create the perfect tagline in haste. You have to plan everything clearly and discuss it well to ensure greater impact. Your tagline should explain your vision clearly. If you have hired someone to do this for you, make sure that they have all the information
so that they know what exactly they need to create.

Keep it simple

According to the 90-second rule, you have a minute and a half to connect and engage with your audience. Just like your logo, your tagline should also be simple but creative enough to convey your message. It should be precise and easy on the ears. Make sure that you stick to the one-sentence rule.

Add humor

Your audience will respond better to a fun YouTube tag line. If you can make them laugh, or at least smile with your tagline, they will be more likely to remember you. However, it is important to remember that humor might not be for everyone. It is a blurry line between humor and lame. If you think that old-fashioned humor is not for you, stick with ensuring satisfaction or guaranteeing a promise.

So, these were a few tips to create the perfect tagline for your YouTube influencer account. If you want to get some help reaching your preferred follower count, you can take the help of SoNuker. Through their help, you will be able to get free YouTube subscribers, free YouTube likes, and free YouTube comments in no time. Their services will ensure that you have a better YouTube channel with increased followers and views.

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