One of the goals of a marketing strategy is to create a positive brand image. You want people to see you in a positive light. This is where inclusive marketing comes in. It helps ensure that your brand is able to connect with a wide range of audiences. In this article, you will learn what inclusive marketing is and how you can use it to create a stronger brand with your audience.
What is inclusive marketing?
An inclusive marketing campaign is strategized to ensure that the brand considers diversity. This includes age, gender identity, ethnicity, appearance, religion, physical/mental ability, language, and socio-economic status. You should recognize that your audience comprises different groups of people. You need a creative marketing campaign that resonates with people from different walks of life. This form of marketing also recognizes that people can have multiple identities.
Things to consider before creating an inclusive marketing campaign
1. Avoid tokenism
Tokenism refers to superficial efforts made to be inclusive. For example, getting one gay person, one black person, or one disabled person into a group photo and considering this enough. This is shallow and perfunctory, which isn’t acceptable. You shouldn’t be doing something only for the sake of showing other people that your brand is inclusive.
So, if you are promoting gay rights for YouTube diversity and inclusion but not actually doing something about it, your efforts will be in vain. You might think that putting up some rainbow flags during Pride month is enough. This act remains meaningless if you only do this because people expect you to do this. Only genuine inclusive marketing efforts can reflect diversity in your company.
2. Work with your team
You cannot show that you are inclusive without applying it to your team. You should have a diverse team from different demographics and backgrounds. The diverse experiences that these individuals bring will help you grow and succeed. If possible, you can even recruit people from all over the world. Thanks to technology, remote work has become feasible. This will allow you to see your field from a different perspective. If you are unsure how you can find a diverse team, here are a few tips:
- Offer inclusive benefits
- Use different platforms for job vacancies
- Add your diversity statement to the job posting
- Partner with multicultural institutions
3. Update your content
Go back and take a look at the content you have posted. This content should represent different segments of the customers. If not, then you need to sit with your editors and writers and work on resting a guideline that makes it easier to incorporate inclusivity in your content.
One of the most important aspects of ensuring inclusivity in your content is not to make any assumptions. Always do your research, and don’t forget to cite reliable sources. Be careful while using the adjectives. Some words might have negative connotations, and it’s better to opt for the safer route. Instead of saying that you support inclusive marketing, use words that reflect this concept. Use diverse images in your articles.
Remember that your clients connect to your brand through your label. So, inclusive content should be one of your priorities.
It doesn’t matter how many books or articles you read; it won’t matter unless you talk to people from different backgrounds. Hire diverse people into the marketing team and find out what they like and what changes they would want to see. For example, to ensure that you do not discriminate against disabled people, you need people who can help you avoid becoming an ableist.
Inclusive marketing is crucial for companies, customers, and the world. You can use it to create relatable messages that are applicable to everyone and connect with your current and new customers. There are several tools that will help you reach out to new subscribers as well. SoNuker tool helps you get free YouTube likes and free YouTube subscribers. You can use this to increase your reach. The best part about this is that it allows you to focus more on creating more inclusive and diverse content without worrying about increasing your subscriber count.