With the new year fast approaching, there are several essentials that you’ll have to account for when running a YouTube channel to achieve success. Out of all the new year’s resolutions that you will possibly set for your YouTube channel, having more views and subscribers to your channel will most likely be at the top of your list.
Know that you’re always going to aim for more subscribers and views from the first day your channel went live. While the increasing intensity of competition and user selectivity is becoming as high as ever, achieving a higher viewer and subscriber is much harder than it sounds.
Fortunately, getting even more views and subscribers on your YouTube channel can be done quickly and effectively with the right information. If you’ve been looking to start 2020 right and hit the ground running with your YouTube channel, keep the following tips in mind so that you can gain more views and subscribers right from the beginning:
Tip #1: Pay close attention to your channel banner
YouTube channel banners, in essence, act as your advertising billboard that stops any user scrolling through their search results and redirects them to your page in a matter of seconds. When done right, your channel banner alone can act as a subscriber and view magnet that tells every user exactly what your channel and content are all about. Here are a few ideas that you’ll have to communicate with a channel banner to ensure that it’s as effective as possible:
- Tell what your YouTube channel is all about
- Tell why you started your channel and made videos
- Tell why a viewer should trust the content that you produce
Tip #2: Create a style guide that you can follow for consistency
Nothing can possibly repel a YouTube viewer more than a channel that is cluttered in terms of branding, design, and overall execution—even if it means mixing the fonts up. With a proper style guide, you can make your YouTube channel, videos, and thumbnails much more attractive options in the eyes of the platform’s users. If you have no clue as to how you can create your style guide, start by defining your channel’s overall branding, tone, fonts, colors, logos, and brand images.
Tip #3: Create more opportunities to engage with your audience
Whether it may be through a simple “let us know in the comments below” or a YouTube poll, there are several ways to engage with your audience fully. By properly engaging with your viewers, you automatically give them a reason to watch your video from start to end and subscribe to your channel. It is also worth noting that continuous engagement is vital for higher rates of audience retention. This is why you have to make sure that you maximize your opportunities to engage with your viewers!
As 2019 comes to a close, it is vital to create a plan for your YouTube channel and content that can help with achieving more views and subscribers so that you can start 2020 off right. By applying the three tips mentioned above into your upcoming YouTube strategy, all you’ll have to worry about is keeping your lead ahead of the competition!
If you are looking to get more YouTube views and subscribers, get in touch with us to see how we can help.