Whether they’re looking for an instructional video of how to change a tire or a compilation of cute cat clips, the first place people head is YouTube. There’s no doubt that this platform is powerful, especially in this day and age where the average viewing time of video content has never been higher!
Businesses all around the world have caught wind of the video trend and tweaked their marketing strategies in accordance. If you’re one of them, perhaps you’re looking to get more views and drive more conversions by optimizing your page.
SEO isn’t just for Google. After all, YouTube is a search engine too! Given the 2 billion monthly users and 5 billion videos watched per day, it’s clear that you have to ensure your video is seen by the right people. YouTube success is often put in terms of subscribers and views. Yet, even your subscribers may forget the name of your channel. Most people look for what they need using the search bar and a keyword. In order for your videos to be watched, you need to optimize your page and make it easier for people to find you.
Here are three YouTube search optimization strategies that you’re sure to benefit from:
1. Make sure your thumbnails are attention-grabbing
Before your prospective viewers watch a single second of your video, they’ll decide whether it’s worth their time by glancing at the thumbnail. Think of a video’s thumbnail like a book cover: it’s what gets people intrigued enough to click through and start watching. Therefore, it not only has to be attention-grabbing but also visually pleasing.
A great thumbnail can be a game-changer in your number of viewers. Before you start creating a thumbnail for your newest video, however, make sure you understand the marketing psychology at play. People are drawn to thumbnails with people pictured. That said, the image you put on your thumbnail has to be relevant to your video. Sure, a cute picture of your dog may catch someone’s eye, but you won’t be getting many interested viewers if your video is a sewing tutorial.
2. Create End Screens for every video
End Screens may not seem to be that important, but you’d be surprised at the impact they can make. End Screens are the perfect opportunity to include important keywords and point viewers to other videos they may be interested in. There’s no doubt that it will help you in terms of driving traffic and ranking better. Consider Cards as well—they can be inserted at any point during your video and make it more engaging. Use it to add value to your content—your viewers will appreciate it!
3. Advertise the video you want to be viewed on your site and social media pages
The last thing to remember is that improving your YouTube views doesn’t end on this platform. Chances are that you have accounts on other platforms too—Facebook, Twitter, and maybe even Snapchat. Advertise your videos on these social media platforms and make sure they’re embedded on your website as well. That said, don’t overwhelm viewers with all the videos you’ve ever created. Highlight one video at a time. Not only is this more user-friendly, but it’s search engine-friendly. Google, for instance, has crawlers that stop after it’s picked up the first video. Allow it to acknowledge the one you want viewers to see!
Youtube search optimization doesn’t have to be difficult. In fact, it’s quite easy once you get the hang of it. With the above tips, you’ll be on your way to succeeding on this platform. Results will take time, but remember—in the world of SEO, consistency is key!
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