5 Creative Ways to Sell Products Through YouTube Videos in 2021
With more than five billion videos being watched every single day, YouTube is one of the top three most-visited sites in the world. Especially in 2021, the power of this platform cannot be ignored by those who wish to make the most of everything YouTube has to offer.
What makes it even better for brands and content creators today is that the video-sharing platform reaches audiences that are between the ages of 18 and 49 more than any other cable network or broadcast network on mobile, according to HubSpot. This group has the highest purchasing power among all the age groups, which is why so many brands choose to market and sell their products through YouTube videos.
YouTube marketing has become an integral part of successful online marketing campaigns, but how do you ensure that your videos cut through the noise and help you sell products? Overtly advertising products can drive away potential customers, which is why it is so important for you to get creative.
Here are a few ideas that may help you out:
1. Branding your channel
The first thing you need to do to stand out from the sea of content on YouTube is to brand your channel and stay true to your brand across your content. Powerful branding is when your audience can immediately recognize your brand regardless of where or when or how they find you.
In every video, your brand aesthetic and the message should be clearly communicated. Make sure to have your logo appear on all your videos, on your profile banner, and even your profile photo, if possible.
2. Product review videos, interviews, skits, and so on
These are discreet yet effective ways of selling products through YouTube videos. Once you brand your channel, you can focus on creating videos such as these. Make them fun, engaging, visually appealing, and well-produced.
Instead of directly showing your audience a video ad for a certain product, you can talk about the product, highlight its feature and benefits, or explain how to use it in creative ways. Not only does this keep your viewers entertained, but it also informs them, so they are more likely to have an interest in the product.
3. Build a loyal following
The ultimate goal of YouTube marketing is to generate traffic and increase sales to increase the bottom line. This can be achieved only when you have an audience that you can convert to paying customers.
The more your channel subscribers, the more views you will receive and the more engagement that your video is likely to receive. Gaining a loyal following requires you to have a deep understanding of your target audience, as this allows your content accordingly.
4. Adding links in video descriptions and comments
You’ve probably heard YouTubers saying, “You can find the link in the description below” or something similar. Providing purchasing links in the video descriptions is a common and effective method of driving traffic to your site.
You can even provide the link in the comments since YouTube allows the owner of the channel to pin that comment to the top of the comments section. This means that the link you provide is virtually unmissable.
5. Adding end screens that link to your site
After viewers have watched your video, why not guide them to a site where they can purchase the product that you have just talked about? Or maybe a link to another video where they can learn more about the product? End screens provide exactly that.
With these practical tips, you can sell products through YouTube videos and drive more traffic to your site.