YouTube needs no introduction. Everyone knows it’s a video-sharing platform, but in recent years, it has grown to be much more than that. It transformed into an effective marketing platform in itself, and many businesses have taken advantage of all it has to offer.
If you are a small business looking for ways to create brand awareness, here are a few reasons why YouTube is a must.
It’s free of cost
As a small business or start-up, you are on a budget and probably don’t have a lot of resources to allocate to marketing, which is exactly why YouTube marketing is such a great option. Unlike TV ads, print ads, and radio ads, where you have to pay for spots, you needn’t spend anything on uploading a video on YouTube.
While you may have to shell out some money on making the video, it’s still much more cost-effective than other forms of marketing.
Video content is the most consumed content on the internet
Recent statistics show that video is the most consumed type of content on the internet. This comes as no surprise, since video is visually appealing and engaging, and the rise of YouTube as a platform has definitely played a part too. Besides, as more people spend more time on their smartphones, videos have become much more accessible and easily consumable.
Many brands are taking advantage of the rise of video content, investing heavily in their YouTube channels and making high-quality clips. Obviously, they have seen tangible results.
You have plenty of creative freedom
A wonderful aspect of YouTube marketing is that there are so many ways you can produce videos. Whether you are going for an informational, educational, or entertaining recording, you can always create exactly what you want.
For instance, you can have a video that showcases your products and services, or a fun clip that shows behind-the-scenes footage or what working in your office is like. You can even create customer testimonials. In other words, you have enough freedom to make any video you want.
It helps you build trust and credibility
Ultimately, using YouTube as a marketing platform means that your goal is to create brand awareness and give reasons to consumers on why they should consider your products and services.
This is where the type of video you make and the content you share can make a huge difference. High-quality videos that reflect your brand in the right light can help you build trust and credibility among consumers, in addition to establishing your brand as a trusted name in the market.
It helps you reach a large audience
Did you know that more than 5 billion videos are watched on YouTube every day? Also, as of 2019, there are about 2 billion YouTube users worldwide! These statistics are staggering and also great news for your brand.
This just goes to show that YouTube is the perfect platform for reaching a large audience and increasing your market base. What’s even better news is that only a small percentage of small businesses are on YouTube, giving you a unique competitive advantage.
It helps in driving sales
With unique video content that actually delivers value to consumers, you can improve the number and quality of your leads, and eventually convert them into paying customers. This, in turn, drives sales significantly.
You also have the option to share your YouTube video on other social media accounts such as Facebook, Twitter, Instagram, and more. By doing so, you can drive more traffic to your video, gain more views, and thus attract more customers.
As outlined in these points, it’s not difficult to see how YouTube marketing can benefit small businesses across industries. Make sure your business does not miss out!