All You Need to Know About Hashtag Optimization on YouTube
Most people familiar with social media sites like Instagram and Facebook are aware of the hashtag (#). It has become so prevalent that important campaigns like #MeToo and #BlackLivesMatter are known for their hashtags. In technical terms, a hashtag works as a tag to categorize the content. In the case of YouTube, hashtags are added to video titles and video descriptions to signify their category. According to official YouTube statements, hashtags contribute to a video’s discoverability. Many creators add hashtags to their video titles and descriptions to make their videos trending and to benefit the search strategy.
For the regular YouTube user, hashtags serve a very important function. As with Facebook or Instagram, clicking on a hashtag lands a user to other videos with the same hashtag. People can easily find the content they would like to discover this way. It is also how movements and campaigns have spread across social media. They help in everything from product marketing to electoral campaigning.
YouTube has said that using hashtags will increase the chances of recommending your videos when people search with that certain hashtag. The YouTube Creator Academy mentions that hashtag can help with SEO. Let us see how this works.
- A user can land at your video if they watch other videos with the same hashtags as you. Chances of getting your videos recommended to them increase significantly. If you have a food channel, and you use #friedchicken, other creators with #friedchicken might have your video recommended in their feeds. Sometimes, users can even directly land at your video. If someone searches for #friedchicken, it might directly list your video among the top two or three. This is especially true if you rank for that hashtag.
- The hashtag makes it easier for the algorithm to figure out what your video is about. Let’s take the food channel as an example again. Having multiple hashtags on a similar theme will make it easier for both the algorithm and users to know what your video is about. Let’s say you put #cooking, #easyrecipes, #mealprep, etc., in your video titles and descriptions. People who usually search with any of these hashtags will have an easy time finding your video. It will also make it easier for the algorithm to recommend your videos to people with similar interests. Your SEO can significantly benefit in this manner from using hashtags, especially if you also combine them with a service to get free YouTube subscribers.
Hashtags give you a neat way of categorizing your videos without creating playlists. Many YouTube channels use a certain hashtag for a series of videos. For example, if you use #quickrecipe with all your short cooking clips, clicking on the hashtag will list all relevant videos. It is a neat and fast way of categorizing videos on YouTube.
There are two places where you can add hashtags on YouTube. One is the video description. You can add many hashtags to your video description. The first three will show above your video title when somebody plays your video.
People can also add hashtags directly to the video title. For instance, you can name your video “How to make the crispiest #friedchicken”. Both are beneficial to your SEO.
Some hashtags will give you a better result than others in terms of SEO. The easiest way to research is to find out the hashtags used by the top videos in your niche. You can then use some of those sparingly and strategically. You can also come up with hashtags that you feel confident about. All they need to be is short and catchy. Keep in mind that overusing hashtags do not guarantee any success. It is best to use them where appropriate, and even more importantly, to use only relevant hashtags.
If you want your YouTube channel to stand out from the crowd, it is very important to get professional assistance. YouTube has become a marketplace with thousands of channels fighting for viewer’s time and attention.
Sonuker.com is among the best places to get YouTube assistance. Their team of experienced professionals will ensure the success of your YouTube videos and channels. Visit Sonuker.com for YouTube marketing and video marketing assistance.
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