Strategies to Choose the Right YouTube Collab Partner for Promotion

YouTube has become fiercely competitive. But despite the fierce competition on the platform, collaborative videos tend to do rather well when it comes to reaching new audiences. From the biggest YouTubers right down to the smallest ones, everyone wants to make the most of collab on YouTube.

If you’re hopeful of landing a collab for promoting your channel, you’re reading exactly what you need to. Read on to know the best strategies to put into practice for choosing the right YouTube collab partner.

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1. Make a list of YouTubers in your niche with a similar following

The first thing you need to do is to find YouTubers in your niche whose following is comparable to yours. For instance, if your niche is gaming, you should aim to collaborate with a YouTuber whose channel has something to do with gaming. Also, if you have around 1,000 subscribers, you should make sure that the person you want to collaborate with has a similar YouTube subscriber count.

While you’re free to approach YouTubers operating in other niches, we recommend against it as your respective audiences may have nothing in common. Additionally, approaching someone whose following is significantly bigger than you will most likely end up with a rejection.

2. Write a collab pitch

A well-written collab pitch can significantly increase your chances of getting to work with your dream collab partner. Here are a few tips to craft a compelling collab pitch:

  • Mention the name of your prospective collab partner: To make things appear professional, ensure that you write the full name of the person you intend to work with. Being too casual and leaving out the name can make it seem as if you’re desperate for a collaboration, which won’t help you make a positive impression.
  • Express appreciation for your prospective partner’s content: Tell your prospective collab partners about how their content inspired you and made you think of a collaborative effort. This will let them know that you’ve paid attention to their content and enjoyed it.
  • Pitch content ideas: Give your prospective partners some insights into your content ideas, i.e. what you think would work if you partnered up. This will give them the impression that you already have something in mind and have given serious thought to collaborating with them.
  • Don’t write too much: In your first message to a prospective collab partner, you don’t want to go overboard with text. So, keep your collab pitch crisp, concise, and to the point.

Once your collab pitch is ready, send it via email – it’s the most professional way to approach someone. Avoid DMs at all costs.

3. Analyze the responses to your collab pitch

If you send your collab pitch to multiple content creators, you’re bound to get several responses. Some of them may involve rejections, which you should take in your stride and move on. Others may consist of positive messages, i.e. an increased likelihood of a collaboration happening. However, it would be wrong for you to immediately say yes to someone who seems interested.

At this juncture, it’s important that you analyze the responses carefully. Your aim should be to find out the YouTubers who seem genuinely interested not just in your collaboration idea, but also in your content. After all, if you end up collaborating with someone simply for collaboration’s sake, it most likely won’t work out the way you want it to.

Conclusion

Collaborations and partnered promotions are excellent ways to increase your YouTube viewer count, and we hope that putting the strategies in this article into practice pays off for you. Last but not least, we’d like to tell you about SoNuker – a software tool that gives you the opportunity to increase your YouTube comments. Additionally, you can use SoNuker to buy YouTube shares and YouTube likes as well.

5 Ways Your Purchased Subscribers Help You Attract Subscribers Organically on YouTube?

Fueling success on YouTube by complementing organic and purchased subscriptions

The ultimate goal of video marketers is undoubtedly to attract viewers on YouTube. They do so by implementing a number of nifty tactics, which have been discussed and demonstrated time and time again across the internet.

You may have always believed that getting organic subscribers would be a great way to boost your YouTube channel. But, in reality, you also need to pump in some money to purchase subscribers.

Did you know your purchased subscribers can attract viewers on YouTube and turn them into organic subscribers? Yes, there are a couple of ways in which this can happen. Let’s discuss them in this blog.

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Boosting the popularity of your channel

There’s an obvious link between the number of subscribers a YouTube channel has and its popularity on the network. The most popular channels on the video-sharing platform have thousands, and even millions, of subscribers—something that signals their popularity. Your purchased subscribers do pretty much the same thing for your channel. When you put in money, your total subscriber count increases, and your channel becomes counted among the most popular channels on YouTube. This gives organic subscribers enough reason to follow your channel.

Providing social proof

Besides fame, a huge benefit of having a massive base of purchased subscribers is the social reputation of your channel on YouTube. Organic subscribers look for the trust factor in the channel, in addition to other factors like quality of content, visuals, and media richness. To attract viewers on YouTube, your channel should be able to win the trust of your target audience. A large subscriber base can help you establish the reputation of your channel on the network. Once that’s done, organic subscribers will follow without much effort on your part.

Increasing engagement

When your channel features a greater number of purchased subscribers, it’s likely that your content enjoys a wide reach on the network. Having a large subscriber base is a great way to boost engagement on your YouTube videos. Provided your content is relevant and informative to your target audience, you can attract viewers on YouTube easily just by getting your subscribers to like, share and comment on your content. The more YouTube comments, YouTube likes, and YouTube shares your content get, the more organic subscribers get drawn to your channel.

Boosting your channel’s visibility

YouTube videos become visible to people in a number of places, such as your channel page, the browse section, search results, and the suggested videos section. During your channel’s initial days, you will have to focus greatly on search, browse, and suggested sections by complying with YouTube’s algorithm. Purchased subscribers can signal to YouTube’s algorithm that your videos draw people in repeatedly—something that can greatly boost your search engine ranking. When your channel becomes visible on search, it does not take long for organic subscribers to check it out and hit the subscribe button.

Creating authority in a niche market

Last but not least, purchasing subscribers establishes the authority of your channel in a niche market. Although it takes time, the results achieved are quite concrete in the long run. When your subscribers write reviews and testimonials that highlight your offering, you gain immense support for your channel on YouTube. No matter how simple or complex your niche is, becoming an authority is a surefire way to attract organic subscribers to your channel who have the potential to become loyal, paying customers.

These are just a few of the many ways in which purchased subscribers can help you attract organic subscribers to your channel. If you are looking to grow your YouTube subscribers, YouTube viewers, and YouTube likes for your channel, you can consider SoNuker. It’s a great network to take your channel a notch higher.

Your Guide to Crafting the Perfect YouTube Call to Action

Video CTA: A marketing tool to drive YouTube success

Have you seen the speech bubbles that would appear at the start of almost every video on YouTube, urging viewers to subscribe to the channel or watch the next video? That’s the call-to-action or CTA. Believe it or not, a video CTA is a powerful marketing tool that can help content creators to boost the number of views, subscriptions, and session time. You can seamlessly integrate a CTA on YouTube with the overall user experience and entice your viewers to visit your website and make a purchase.

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However, creating a video CTA requires content creators to take a strategic, viewer-driven approach. When used properly, it can take your channel a notch higher. If you are clueless, let’s take you through some ways you can craft a perfect CTA on YouTube:

1. Stick to the starting point of your video

40 percent of viewers on YouTube bounce from videos of a duration of two to three minutes, while 20 percent of them bounce from videos that are a minute long (Source). So, it would be smart to include the CTA at the beginning of the video to generate more clicks. This would draw in people who usually bounce before the video ends. At the same time, people who watch your video till the end will be most likely to take the desired action on your channel.

2. Use the convincing power of action words in your video CTA

A CTA on YouTube that uses action words, such as “Join the webinar,” “Subscribe to my channel,” “Click to know more,” etc. is more likely to push people to take the desired action on your channel. That’s because these CTAs use the action verb, which signals people straight towards an action. When people read such a CTA, they know clearly what they are expected to do. It lets them know the specific action they should take.

3. Use a design that highlights your video CTA button

The video CTA button is what your viewers are going to click. The best way to entice them to take the desired action is to use the lure of a visually appealing design. You should consider white spaces effectively for your video CTA button to stand out. Use contrasting colors and frames so that the CTA button is highlighted well. The brighter your design, the more prominent the button and more the likelihood of people taking an action.

4. Show the value you create through the CTA

As a content creator, your focus should be on creating value for your viewers at each stage of their journey. Your video CTA is not an exception to the rule. You can communicate something of value to your viewers through the CTA. Add words like “Risk-free” or “Free” in your video CTA to make viewers feel instantly that there’s something valuable in store for them. It tempts them to click and take an action on your channel—be it checking out your website, following you on social media, or subscribing to your newsletter.

5. Use call-to-action overlays in your YouTube ads

Last but not the least, you can use CTA overlays in your video ads. These are interactive elements that appear on a YouTube ad and can help you generate more clicks. These appear at the start of the video and become a thumbnail image after fifteen seconds. Desktop viewers can hover their mouse over them to expand it, while mobile viewers can tap on the thumbnail image to expand it. You can add CTA overlays while creating or editing a YouTube ad by clicking on Call to action and adding a CTA of 10 characters and a headline of 15 characters.

These are some of the many ways you can create a perfect YouTube video CTA. If you wish to get more YouTube comments, YouTube subscribers, YouTube viewers, YouTube likes, and YouTube shares, you can check out SoNuker, which can help you boost your channel incredibly.

How to Build the Perfect YouTube Playlist for Brand Marketing?

YouTube has become one of the most potent platforms for marketing brands, and if you want to market your brand, you can’t afford to ignore playlists. A YouTube playlist can work wonders for brand marketing due to the diverse array of benefits that it has to offer, which include:

  • Playlists facilitate the telling of stories, i.e. you can make a playlist with videos covering similar topics.
  • You can share a single playlist link, effectively directing your audiences to multiple videos.
  • Playlists, when well optimized, will make your YouTube content more discoverable.
  • The YouTube algorithm promotes playlists.
  • Playlists make channels look more organized and professional to the average YouTube subscriber.

So, now that you know what the benefits of YouTube playlists are, it’s time to take you through the top tips for building one for marketing your brand.

1. Create intro videos for your playlists

Many brands go ahead with playlist creation without creating intro videos. However, we recommend you create them for each one of your playlists. Why? Well, the fact is that intro videos can offer a glimpse into your playlists’ content to your target audience. Quite simply, they will save your audience’s time as they will know whether the content they are looking for is in the playlists. Additionally, you can make viewers feel more welcome to your channel through intro videos, which is bound to enhance audience retention.

2. Optimize your playlists for search

Search engine optimization (SEO) is an integral part of YouTube marketing these days. While you should optimize each video’s title and description sections with the right keywords, you should do the same for your playlists. This will allow your playlists to be discovered not only on YouTube but also on the search engine of its parent company Google. We recommend using a keyword research tool to determine the right keywords based on the topics covered by your playlists.

3. Ensure that the videos are ordered properly

We’ve already mentioned that playlists will allow you to tell stories to your target audience. However, to make sure that happens, you need to line up your videos in the correct order in a playlist. For instance, if your playlist is about a product, it can include how-to, unboxing, and product review videos. It would be best if the unboxing video came first, followed by the product review and how-to videos. This would ensure that information is provided to your target audience in a step-by-step manner – in a way that stimulates their curiosity so they keep watching.

4. Pay attention to the video thumbnails

Pictures tend to capture our attention before words do, which is why the thumbnails of your YouTube videos play a vital role. During the playlist optimization process, keep an eye out for the thumbnails of all the individual videos within the playlist. Quite simply, there shouldn’t be a single video without an optimized thumbnail. For optimizing thumbnails, you’ll need a high-quality image, preferably of something eye-catching and relevant to the video content. You can also enhance the image by including phrases that can instantly let a YouTube viewer know what the video’s about.

Conclusion

So, those were the four best ways to build the perfect YouTube playlist for brand marketing. Last but not least, you should check out your competitors to see how they’re building playlists of their own. Of course, you shouldn’t copy what they’re doing. However, it wouldn’t be wrong for you to take a leaf out of their book.

Before we conclude this article, we’d like to tell you about SoNuker – a software tool for emerging YouTube content creators to buy YouTube shares, YouTube likes, and more.

All You Need to Know About Inclusive Marketing

One of the goals of a marketing strategy is to create a positive brand image. You want people to see you in a positive light. This is where inclusive marketing comes in. It helps ensure that your brand is able to connect with a wide range of audiences. In this article, you will learn what inclusive marketing is and how you can use it to create a stronger brand with your audience.

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What is inclusive marketing?

An inclusive marketing campaign is strategized to ensure that the brand considers diversity. This includes age, gender identity, ethnicity, appearance, religion, physical/mental ability, language, and socio-economic status. You should recognize that your audience comprises different groups of people. You need a creative marketing campaign that resonates with people from different walks of life. This form of marketing also recognizes that people can have multiple identities.

Things to consider before creating an inclusive marketing campaign

1. Avoid tokenism

Tokenism refers to superficial efforts made to be inclusive. For example, getting one gay person, one black person, or one disabled person into a group photo and considering this enough. This is shallow and perfunctory, which isn’t acceptable. You shouldn’t be doing something only for the sake of showing other people that your brand is inclusive.

So, if you are promoting gay rights for YouTube diversity and inclusion but not actually doing something about it, your efforts will be in vain. You might think that putting up some rainbow flags during Pride month is enough. This act remains meaningless if you only do this because people expect you to do this. Only genuine inclusive marketing efforts can reflect diversity in your company.

2. Work with your team

You cannot show that you are inclusive without applying it to your team. You should have a diverse team from different demographics and backgrounds. The diverse experiences that these individuals bring will help you grow and succeed. If possible, you can even recruit people from all over the world. Thanks to technology, remote work has become feasible. This will allow you to see your field from a different perspective. If you are unsure how you can find a diverse team, here are a few tips:

  • Offer inclusive benefits
  • Use different platforms for job vacancies
  • Add your diversity statement to the job posting
  • Partner with multicultural institutions

3. Update your content

Go back and take a look at the content you have posted. This content should represent different segments of the customers. If not, then you need to sit with your editors and writers and work on resting a guideline that makes it easier to incorporate inclusivity in your content.

One of the most important aspects of ensuring inclusivity in your content is not to make any assumptions. Always do your research, and don’t forget to cite reliable sources. Be careful while using the adjectives. Some words might have negative connotations, and it’s better to opt for the safer route. Instead of saying that you support inclusive marketing, use words that reflect this concept. Use diverse images in your articles.

Remember that your clients connect to your brand through your label. So, inclusive content should be one of your priorities.

4. Ask

It doesn’t matter how many books or articles you read; it won’t matter unless you talk to people from different backgrounds. Hire diverse people into the marketing team and find out what they like and what changes they would want to see. For example, to ensure that you do not discriminate against disabled people, you need people who can help you avoid becoming an ableist.

Inclusive marketing is crucial for companies, customers, and the world. You can use it to create relatable messages that are applicable to everyone and connect with your current and new customers. There are several tools that will help you reach out to new subscribers as well. SoNuker tool helps you get free YouTube likes and free YouTube subscribers. You can use this to increase your reach. The best part about this is that it allows you to focus more on creating more inclusive and diverse content without worrying about increasing your subscriber count.

How to Use YouTube Ads to Expand Your Audience Base?

The user diversity of YouTube

A gamut of factors makes YouTube Ads the go-to tool for brand marketers wanting to create an impact in the digital space. Speaking of YouTube, the Google-owned video-sharing platform, there are staggering numbers that justify its status as the second-largest search engine today.

About 500 hours of videos are uploaded per minute on YouTube, whose global advertising revenues were estimated to be close to $28.84 billion in 2021.

Moreover, 95 percent of the internet population worldwide watches YouTube, which is available in 80 languages and localized to 100 countries (Source). As such, the two-billion unique users of YouTube come from diverse backgrounds, requiring marketers to target their YouTube ads as specifically and precisely as possible.

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Targeting YouTube ads for expanded reach

For most marketers, targeting their YouTube ads can be a tough nut to crack, especially when there are so many options available. To make the affair easier, let’s take you through three of the most effective ways here.

1. Start with your remarketing list

If you are just starting with YouTube ads, it’s natural to feel clueless about who to target first. Why not start with your remarketing list—the people who already know your business? Targeting your YouTube ads toward your current audience is a great way to test your YouTube marketing strategy.

You can choose to target your website visitors, YouTube users, app users, or your customer list. Simply go to Audience Manager in Google Ads, and you will get options to categorize your target audience for your YouTube ads.

2. Focus on the placement of your YouTube ads

Audience targeting is great, but it comes with a downside—you don’t know where your YouTube ads are going to be shown. The placement of your ads is as important as your target audience. For YouTube ads, you get six options when it comes to placement:

  • YouTube videos
  • YouTube channels
  • Video lineups
  • Mobile applications
  • App categories
  • Third-party websites on Google’s Display Network

It’s important to note that while placement targeting of YouTube ads can be quite specific, Google enjoys the right to loosen its reins to some extent. Essentially, it can place your ad on multiple networks if there’s a match between other targeting options that you have layered into your ad group and your initial targeting.

3. Create your own custom audiences

One of the most effective ways to increase the reach of your YouTube ads is to create your own custom segments. These can truly help you reach the right audience. You can create custom segments for pretty much any industry because you are using URL names, keyword phrases, and application names to create them. For your YouTube ads, your custom segment should be based on user behavior and interests. You will find the option to create custom segments from the Audience Manager section of Google Ads.

Focus on creating a custom segment with deeper search intent, especially if you are using keyword phrases. List out your close competitors or the names of their products. Use this list to get your YouTube ads in front of users who may be looking for products that are quite similar to yours. The process is easy and much more affordable if you are aiming to increase your market share.

Conclusion

Getting your YouTube ads before the right audience is certainly not a piece of cake for marketers. Given the intense competition, you will have to be specific about who you are targeting and how. The above three tips should help you use YouTube ads in a way that expands your reach and your audience base. If you are looking for free YouTube subscribers and likes, you can use our platform SoNuker, which can boost the growth of your YouTube channel.

Best Video Editing Tips for YouTube

There’s no denying the fact that YouTube videos that are edited well get the most engagement by serving their intended purpose of communicating a message. But that’s where the challenge is. You may have got the best shots for your video content, but they will fail to create the desired impact if they are not compiled and edited to achieve a cohesive flow.

Honestly, editing YouTube videos is the job of a professional, and those who know visual storytelling and artistic expression certainly take center stage. You may be a novice in this game, but you can certainly become adept at it with enough practice.

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Below are a few tips to help you get started:

1. Add some hooks by varying your shots

YouTube videos that are shot with a single camera angle can be quite boring, to say the least. YouTube viewers look for engagement factors—the reasons that keep them hooked to a video till its end. Filming your entire video in one shot can be tempting, but it can harm your channel’s engagement big time. Instead, you should vary your camera shots. Add wide shots, close-ups, medium shots, and point-of-view shots to the mix. Such shots incite your viewers’ interest and engage them throughout.

2. Use transitions and effects for more impact

The truth is viewers crave YouTube videos that are high in quality and relevant in messaging. A bland and insipid video would fail to appeal to your audience. You really have to put in the time to edit your YouTube videos with professional transitions and effects. Your post-production stage will be about adding these special effects and transitions. There are a plethora of software applications that can help you create flawless YouTube videos. With these applications, you can incorporate a wide range of special effects, such as distortions, crossfades, glitch effects, etc. The more visually engaging your video is, the better your chances of success.

3. Use the right elements

Another extremely useful video editing tip would be to add titles, texts, and graphics to your YouTube videos. There’s a wide range of options available there. You can also get your hands on video-editing tools that make it easier to add these elements to your videos. Nonetheless, you should use simple font while adding texts to your YouTube videos. Motion graphics can also enhance your videos to a great extent by catching the visual attention of your viewers. You can choose to either create your own graphics or select from the templates that are already provided by the video editor. You may find the process slightly intimidating as a novice, but eventually, you should get the hang of it.

4. Set the sound right

Another extremely crucial element to focus on while editing YouTube videos is the sound. A video without sound is undoubtedly very boring. If your video is muffled or unclear, you will lose your audience. So, it’s important for you to invest a good amount of time and effect in getting the audio quality of your YouTube videos right. The camera microphone may not always prove a good choice. To achieve better sound quality, you should consider recording the audio of your YouTube videos with a separate recording system and microphone. You can leverage features like vocal contouring, vocal track extraction, AI wind removal, and punch and roll recording to create the perfect audio for your YouTube videos.

The above are just a few of the many tips that can help you create engaging, flawless YouTube videos. Much of your channel’s engagement depends on the quality of your videos. So, make sure you get this step right. You can choose to buy YouTube video SEO, but it’s also great to know the nitty-gritty of the video creation process. With a tool like SoNuker, you can drive the growth of your YouTube channel by increasing your subscribers, likes, and comments.

Marketing Tips for Attracting Millennials on YouTube

Suppose that you have created a video that is targeted at millennials. You post that video on YouTube and share it on different social media platforms, but for some reason, you are unable to find the right viewership and engagement. In this article, you will be learning about the marketing tips that will help you attract millennials on YouTube. But first, let’s get an understanding of who exactly millennials are?

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Who is a millennial?

Any person born between the early 80s to mid-90s is a millennial. The accepted birth years range from 1981 to 1996. Millennials are known to have been born during a technological boom that shaped the generation. It changed the way we communicate with one another.

How to attract millennials on YouTube

1. Understand your target audience

An in-depth understanding of your target consumers is crucial. This includes knowledge about your tastes, disposable income, product preferences, sites they visit, the content they consume, spending behavior, and more. Millennials are known to be more entrepreneurial. They are more inclined toward turning their hobbies into full-time jobs. As per the information you gain from your research, you can create and implement marketing campaigns appealing to the entrepreneurial spirit of the millennials.

2. Select your channels carefully

Once you have posted content on YouTube, you need to promote it on other social platforms as well. You also need a strategy that will ensure that you get views on the channel. This revolves around reaching the right audience and engaging with them. Remember that if you perform well on YouTube, your search engine rankings will improve as well. Don’t forget to add the relevant keywords and hashtags to make the most out of your content. You can create snippets of your YouTube video and post them on your other social media channels like Snapchat, Instagram, and Facebook.

3. Create authentic content

Millennials spend a lot of time on their phones, and they want content-driven media. They scour the internet to find websites, blogs, and videos that educate them and offer some value. They want to engage in a user-centric environment, and the factor that is most important to them is authenticity. This affects their shopping decisions as well. Through influencer marketing, you can find some people in your niche who can help you develop authentic content for your brand.

4. Add a call-to-action (CTA)

Your video needs to have a prominent CTA to entice your audience. However, you should make sure that you aren’t too pushy or obtrusive. Some of the goals that you can accomplish with CTAs are directing them to your website, making them join a mailing list, taking a poll or survey, asking them to subscribe to a newsletter, and performing A/B testing that will help you measure your marketing campaign’s performance, and more.

5. Keep it simple and interactive

Millennials don’t have a shortage of content. However, they do have low attention spans and don’t want to spend too much time clicking or waiting. If you want to grab and keep the attention of your millennial audience, you have to make your video as engaging as possible. Add subtitles or captions on the bottom so that viewers can watch it while they are watching their TV. Make it easy for your viewers to share your video on their social media accounts.

YouTube millennials have been wired to consume authentic and honest experiences. So, marketing to them is a long-term play. You have to provide original, engaging content and keep the above-mentioned tips in mind. If you want some help with increasing the number of YouTube subscribers, you can take the help of tools like SoNuker. They offer free as well as paid services through which you can get free YouTube subscribers, free YouTube likes, and more. You can also buy YouTube watch hours and YouTube shares.

How Long Should Your Videos Be to Hook Audiences with Short Attention Spans?

In the world that we live in today, there is so much content. It can be hard for you to grab the attention of your audience. Your viewers are easily bored and easily distracted. If your video is not captivating right from the start, they will click away and move on to the next video. However, there are ways through which you can stop your audience from getting distracted.

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What should be the ideal length of a YouTube video?

If you are making a B2B video on YouTube, you should keep it under two minutes. Some creators create long-form videos which can last for more than 12 hours. However, when it comes to branded content, you should stick to short-form videos. When you are working on video ads, it’s best not to increase their length beyond 20 seconds. If you are going for bumper ads, six seconds is more than enough.

The average attention span of a human is about 20 minutes. In the case of online videos, this attention span is reduced to 60 seconds. YouTube video length matters a lot as it can affect your viewership.

Now, let’s get into some more tips that will help you hook audiences with short attention span:

1. Make the video captivating right from the start

Over time, your videos will lose viewership. As the viewers continue to watch your videos, they might get bored or distracted. So, if you want to increase your YouTube watch minutes, you must add the most interesting part as the first shot.

It is important to remember that your audience engagement will have a linear decrease. However, it is during the first 20 seconds when the viewership has an abnormally sharp decline. You can avoid this by ensuring that your video is interesting right from the start.

2. Be clear about the aim of the video

Every single shot of your video should provide new, specific information to your viewers. If you are not able to get your point across, your viewers will stop listening to what you have to say. For example, if you are endorsing a product, you cannot make your testimonial sound like a bad advertisement that raves about the product but doesn’t have any substance. In this case, you have to let people know exactly why you are endorsing the product and how they can use it. If your viewers find this information helpful, they will continue watching the video.

3. Add your own personal touch

Let’s explain this by continuing the example mentioned in the second point. When you are endorsing a product in a video, you should not start the video by talking about the product. Instead, you need to talk about your personal experience with it. If your viewers relate to your experience, they will stick around and watch the whole video.

There are times when you need to be brief, and there are times when you have to slow down. And even though short-form videos are preferred in this fast-paced world, it doesn’t mean that longer-form videos aren’t important. They can be used to build brand loyalty and help the audience connect with the brand. What you do need to focus on is the story. For example, if you are talking about a feature of the product or providing a few stats, it is best that you create a short informative clip that lets your viewers know exactly what they want to know. However, if you want to tell a story, longer videos are the way to go.

Video marketing is an integral part of your marketing campaign, and YouTube is a major platform that you can use for it. However, without the proper following, it can be difficult to get your channel to the position you want. Thankfully, there are ways to get a big following in a short span of time, along with free YouTube views. With SoNuker, you will be able to buy YouTube views, buy YouTube subscribers, and buy YouTube likes. It will help you grow your channel and gain the success you want on the platform.

How to Select Ad Partners on YouTube?

Creating the perfect ad requires months of writing the script, perfecting, storyboarding, shooting, and ending. However, if you don’t have the right ad partner, all that effort might go to waste.

The right YouTube ad can help the audience find your video content. However, in order to launch your YouTube advertising campaign successfully, you need to select the right ad partner. Here are a few tips that will help you do the same:

1. Expertise

When you are trying to shortlist the ad partners you want to work with, this should be the first factor you should consider. This doesn’t mean that they need to be an expert in the field. They must have at least a basic understanding of your market and industry. However, they must have a high level of expertise in what they offer. The right ad partner can help you get a fresh look and stand apart from your competition. For this, you can check out their YouTube and the type of brands they have promoted before. You can talk to them about their success stories and how they have helped brands with YouTube monetization and customer loyalty.

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2. Creativity

The right ad partner should bring much-needed creativity and freshness to the partnership. From conceptualization to execution, every aspect of your advertising campaign will require artistic integrity and innovative thinking. However, this doesn’t mean that your campaign should be built around artistic statements. Your ads should be focused on a goal. Your marketing efforts should solve a problem like expanding to a certain demographic, doing more business, or increasing your market share. For different goals, you will need different types of ads on YouTube.

3. Research

When it comes to YouTube ad partners, not everyone has potential. Everyone with a camera phone, a laptop, and an internet connection can become an ad partner. The right one will have an understanding of your products and business along with knowledge of your target market. They will help create an ad that shows what your brand stands for while ensuring that they promote the goal of the video. Most importantly, make sure that your ad partner listens to what you have to say and what you want to achieve.

4. Culture fit

Even if an ad partner fits your requirements on the paper, it doesn’t mean that they are the right fit for you. The ad you get will depend on the team that is creating it. So, it is crucial that they have a good working relationship so that your ad campaign is able to achieve its goals. A strong cultural fit is an important aspect that you have to consider while selecting an ad partner. Your attitude and values should be aligned with your partner, as without it, having a mutually beneficial collaboration would be impossible. Another thing that you have to make sure of is that their creative work aligns with your brand.

Lastly, it is important to stay away from any partner who gets you to sign by using high-pressure sales tactics. These tactics involve trash-talking their competition, limited-time offers, and warning you about what will happen if you don’t partner with them. This just means that they are desperate for work.

YouTube is the most popular video-based platform on the internet. If you don’t incorporate it into your marketing efforts, you are missing out on opportunities. With the right ad partner, you can make the most out of your YouTube ad program and increase your revenue. SoNuker can help you get free YouTube views, free YouTube likes, free YouTube comments, and free YouTube subscribers. This way, you can grow your channel effortlessly so that you can focus on creating quality content and ads.

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