The user diversity of YouTube
A gamut of factors makes YouTube Ads the go-to tool for brand marketers wanting to create an impact in the digital space. Speaking of YouTube, the Google-owned video-sharing platform, there are staggering numbers that justify its status as the second-largest search engine today.
About 500 hours of videos are uploaded per minute on YouTube, whose global advertising revenues were estimated to be close to $28.84 billion in 2021.
Moreover, 95 percent of the internet population worldwide watches YouTube, which is available in 80 languages and localized to 100 countries (Source). As such, the two-billion unique users of YouTube come from diverse backgrounds, requiring marketers to target their YouTube ads as specifically and precisely as possible.
Targeting YouTube ads for expanded reach
For most marketers, targeting their YouTube ads can be a tough nut to crack, especially when there are so many options available. To make the affair easier, let’s take you through three of the most effective ways here.
1. Start with your remarketing list
If you are just starting with YouTube ads, it’s natural to feel clueless about who to target first. Why not start with your remarketing list—the people who already know your business? Targeting your YouTube ads toward your current audience is a great way to test your YouTube marketing strategy.
You can choose to target your website visitors, YouTube users, app users, or your customer list. Simply go to Audience Manager in Google Ads, and you will get options to categorize your target audience for your YouTube ads.
2. Focus on the placement of your YouTube ads
Audience targeting is great, but it comes with a downside—you don’t know where your YouTube ads are going to be shown. The placement of your ads is as important as your target audience. For YouTube ads, you get six options when it comes to placement:
- YouTube videos
- YouTube channels
- Video lineups
- Mobile applications
- App categories
- Third-party websites on Google’s Display Network
It’s important to note that while placement targeting of YouTube ads can be quite specific, Google enjoys the right to loosen its reins to some extent. Essentially, it can place your ad on multiple networks if there’s a match between other targeting options that you have layered into your ad group and your initial targeting.
3. Create your own custom audiences
One of the most effective ways to increase the reach of your YouTube ads is to create your own custom segments. These can truly help you reach the right audience. You can create custom segments for pretty much any industry because you are using URL names, keyword phrases, and application names to create them. For your YouTube ads, your custom segment should be based on user behavior and interests. You will find the option to create custom segments from the Audience Manager section of Google Ads.
Focus on creating a custom segment with deeper search intent, especially if you are using keyword phrases. List out your close competitors or the names of their products. Use this list to get your YouTube ads in front of users who may be looking for products that are quite similar to yours. The process is easy and much more affordable if you are aiming to increase your market share.
Getting your YouTube ads before the right audience is certainly not a piece of cake for marketers. Given the intense competition, you will have to be specific about who you are targeting and how. The above three tips should help you use YouTube ads in a way that expands your reach and your audience base. If you are looking for free YouTube subscribers and likes, you can use our platform SoNuker, which can boost the growth of your YouTube channel.