Which YouTube Metrics Actually Matter?

Although YouTube has not revealed exactly how its algorithm works, digital marketers have a pretty good understanding of how it works. This means that you get to know which YouTube metrics actually matter, thus helping you increase your views and boost your ranking.

While there are a number of metrics that are worth paying attention to when it comes to YouTube marketing, these are some of the most important ones.

Impressions Click-through Rate (CTR)

Impressions click-through rate (CTR) refers to the number of users who saw your video thumbnail and then clicked on it to watch the video. This is an effective measurement of how effective your video thumbnail, title and descriptions are in prompting people to actually watch the video. If your impressions click-through rate isn’t as high as you would like it to be, it means that you need to improve your video optimization to make it more compelling.

It is important to note that soon after you publish your video, your impressions CTR will be high. The number will start to drop and then stabilize once the video moves past your core audience.

Card Click-through Rate

Card CTR refers to the number of clicks that a specific card in your video receives. Cards are small slide-in panels that you can put in your video, and by clicking on them, users can be either directed to another video, to your website, subscribe to your channel, etc. These are just a few of the different actions that cards allows users to make.

Your card CTR tells you which action is most popular among your audience, which types of cards are most effective in increasing traffic to your website, boosting the number of subscribers, etc.

Watch Time

Watch time, as the name suggests, is the total amount of time that viewers spend on watching your videos, and it is measured in minutes. This is one of the most important YouTube metrics because the higher your watch time is, the more YouTube algorithm is going to favor your video.

It is presumed that videos with higher watch times are more engaging and thus, they are likely to appear more in search results and recommendations.

Average View Duration

The average view duration is an important metric that measures just how effective your video is engaging the viewers. The average view duration is the result of the total watch time divided by the total number of plays your video receives, including replays.

If your video is not engaging enough, users will quickly bounce and leave you with a low average view duration. However, a video that can engage viewers not only results in high watch time and average view duration, but is also more likely to boost search rankings.

Average Percentage Viewed

Another crucial metric of how engaging a video is the average percentage viewed. The average percentage viewed is how much of your video the average viewer watches and it is measured in percentage.

This is a great measure of your video’s ability to hold the attention of your viewers for its entirety. This metric can be found in your watch time report.

Re-watches

This refers to the amount of times your viewers re-watch certain parts of the video by rewinding to that segment. Re-watches are important because they tell you the parts of your video which viewers find the most intriguing or attention-gripping. It means that the specific topic you were covering in that part of the video is the most interesting to your viewers. This can help you in your content planning and strategy.

Pay attention to these metrics in your YouTube Analytics and allow them to guide you in creating better content and a smarter YouTube marketing strategy!

Tips for Interacting with Subscribers on YouTube

YouTube is, no doubt a great platform for marketing. It lets you use attention-grabbing content to engage with your audience, increase brand awareness, and optimize lead generation. Considering that more than 500 hours of videos are watched every day on YouTube should be enough to make you invest in YouTube marketing if you haven’t already.

That said, successful YouTube marketing requires consistency and effort, and interacting with your subscribers is a huge part of this. When you interact with your subscribers, it makes them feel valued and appreciated, thus contributing to brand trust and loyalty. Here are a few tips you can use for interacting and engaging with your YouTube subscribers.

Pin your own comment or your favorite comment from subscribers

YouTube has allowed channel owners to pin a comment to the top of the comment section and this is a great way to promote your channel further. If you have an important announcement that you want to share with your subscribers, then pinning it as a comment will make it appear right below the video.

If there are any positive comments about your brand or the video that has been shared by one of your subscribers, waste no time in pinning that right at the top of the comments section. Others will always see this positive and appreciative comment regardless of how many other comments there are.

Interact with them in the comments section

The comments section is a great way for you to interact with your subscribers. Simple tasks such as liking their comments or replying to them can make a huge difference in making them feel valued.

A simple thank you or a heart emoji to a praise or positive review or a LOL or laughing emoji to a funny comment can go a long way in establishing you as a customer-centric brand. You can even be a little humorous and cheeky in your replies! The power of YouTube doesn’t stop only at sharing your video content.

Create videos that motivates engagement

Your video content itself plays an important role in the amount of engagement that you receive from your viewers. When you make videos that motivate your audience’s kind of response or engagement, you are bound to receive more traction on that video.

For example, if you are sharing a video where you speak about your experiences in college, you can ask your viewers to share some of their own experience in the comments section. Another example is asking your viewers to start a challenge or trend and then ask your viewers to film themselves participating in that challenge.

Share your social media handles on YouTube

Don’t forget to share your social media handles such as your Instagram, Facebook and/or Twitter on YouTube. You can add them in the description below the video, where you can add the link to your profiles. You can also add them in your profile banner and at the end of each video.

Even if you don’t outrightly ask your YouTube subscribers to follow you on other social media platforms, they will most likely follow you if they like your content on YouTube. This helps increase your reach and increase engagement on YouTube and other platforms where you are active.

With these simple yet effective tips, it is possible to interact with your subscribers on YouTube, increase engagement on your videos, and gain customer trust and loyalty. You become a friendly and familiar brand that your audience feels like they can personally trust, which goes a long way in growing your business.

5 Creative Ways to Sell Products Through YouTube Videos in 2021

With more than five billion videos being watched every single day, YouTube is one of the top three most-visited sites in the world. Especially in 2021, the power of this platform cannot be ignored by those who wish to make the most of everything YouTube has to offer.

What makes it even better for brands and content creators today is that the video-sharing platform reaches audiences that are between the ages of 18 and 49 more than any other cable network or broadcast network on mobile, according to HubSpot. This group has the highest purchasing power among all the age groups, which is why so many brands choose to market and sell their products through YouTube videos.

YouTube marketing has become an integral part of successful online marketing campaigns, but how do you ensure that your videos cut through the noise and help you sell products? Overtly advertising products can drive away potential customers, which is why it is so important for you to get creative.

Here are a few ideas that may help you out:

1. Branding your channel

The first thing you need to do to stand out from the sea of content on YouTube is to brand your channel and stay true to your brand across your content. Powerful branding is when your audience can immediately recognize your brand regardless of where or when or how they find you.

In every video, your brand aesthetic and the message should be clearly communicated. Make sure to have your logo appear on all your videos, on your profile banner, and even your profile photo, if possible.

2. Product review videos, interviews, skits, and so on

These are discreet yet effective ways of selling products through YouTube videos. Once you brand your channel, you can focus on creating videos such as these. Make them fun, engaging, visually appealing, and well-produced.

Instead of directly showing your audience a video ad for a certain product, you can talk about the product, highlight its feature and benefits, or explain how to use it in creative ways. Not only does this keep your viewers entertained, but it also informs them, so they are more likely to have an interest in the product.

3. Build a loyal following

The ultimate goal of YouTube marketing is to generate traffic and increase sales to increase the bottom line. This can be achieved only when you have an audience that you can convert to paying customers.

The more your channel subscribers, the more views you will receive and the more engagement that your video is likely to receive. Gaining a loyal following requires you to have a deep understanding of your target audience, as this allows your content accordingly.

4. Adding links in video descriptions and comments

You’ve probably heard YouTubers saying, “You can find the link in the description below” or something similar. Providing purchasing links in the video descriptions is a common and effective method of driving traffic to your site.

You can even provide the link in the comments since YouTube allows the owner of the channel to pin that comment to the top of the comments section. This means that the link you provide is virtually unmissable.

5. Adding end screens that link to your site

After viewers have watched your video, why not guide them to a site where they can purchase the product that you have just talked about? Or maybe a link to another video where they can learn more about the product? End screens provide exactly that.

With these practical tips, you can sell products through YouTube videos and drive more traffic to your site.

Here’s What Restaurant Brands Can Do on YouTube

It’s not enough for restaurant brands to stimulate the taste buds of people with toothsome meals. For them to be able to survive in a highly competitive landscape and set a mark for themselves, they need to touch people’s hearts—something that an appealing experiential story can help them do.

There’s no doubt that restaurant brands have to strive hard to get diners rolling in. But having a strong YouTube video marketing strategy can simplify the process for them to a great extent. Here are some YouTube marketing tips that restaurant brands can follow for success:

Hosting a cooking show

YouTube has become the go-to platform of people for all content types, including their daily recipe requirements. There are so many foodies out there who like exploring their culinary skills by experimenting with different recipes. To satiate their love for food, restaurant brands can host a cooking show, maybe by calling over a popular chef, and give people a slew of recipes to try at home. This can be a cuisine that they already serve or something that’s a chef’s unique creation. An additional tip: this video can be shared on Facebook and Instagram for the brand to grab more eyeballs.

Creating tutorials

Following the footsteps of the previous type of YouTube video, tutorial videos work great on the platform. Many YouTube users use the platform to learn a skill. And cooking is an art that most foodies wish to master perfectly. Restaurant brands can impart some professional cooking skills to viewers through YouTube. They can make the best of this in-house skill to teach people some interesting cooking skills that they can treasure for years to come. Tutorial videos not only inform people about the restaurant brand but also engages them on a deeper level. If the restaurant has a special cuisine on their menu, they can definitely throw light on the savoir-faire and gain popularity.

Showcasing the supply chain

The success of restaurant brands depends a lot on trust. Every diner wants to know more about the food they are consuming because it has long-standing repercussions on their health. For winning the trust of diners, restaurant brands should maintain complete transparency of their operations. One good way to do so is by creating a YouTube video that demonstrates their supply chain. Such a video can show from where the food is coming from. From the factory to the kitchen straight to the diner’s plate, each step can be covered in the video to build trust. The ultimate agenda of such a video is to show that the restaurant genuinely cares about diners’ health.

Shooting some interviews

Customer testimonials are another great option for restaurant brands to build trust. But honestly, restaurant owners can go beyond the traditional customer testimonial videos and create interesting interviews. Such videos showcase amazing slice-of-life experiences of not only their customers but also their staff members. All these people will surely have some interesting snippets of life to share—something that can create a sense of community. These videos are not at all commercial. Instead, they are a way to humanize the brand and show the kind of people associated with it. The brand can even get some artsy and creative personnel, such as writers, musicians and painters, etc. onboard to give these interviews.

Running a restaurant and differentiating the brand from other market players is certainly not a piece of cake. But with the above YouTube marketing strategies, restaurant brands can grab people’s attention, generate awareness in the market, and increase prospective diners’ footfalls. With little dedication and care, restaurant brands can surely make the best use of YouTube to achieve their marketing goals.

How to Spot the Right Influencer for Your YouTube Marketing?

Influencer marketing on YouTube is turning into a huge phenomenon in the present times. Much of it is because of the increasing popularity of the video-streaming platform itself. Let’s take a look at a few numbers here:

  • With 2 billion monthly active users around the globe (79% of worldwide internet users), YouTube has emerged as a go-to platform for brand marketers.
  • Every minute, about three hundred hours of video content is uploaded to the platform, which gets more than 30 million visitors in a single day. Also, 9% of small businesses in the United States are on the platform.
  • Over 1,300 brands are shelling out money to YouTube users to sponsor their product offerings. That’s an all-time high reached in terms of unique brand partnerships.

Given these numbers, it would be apt to say that YouTube and influencer marketing is going hand-in-hand as competition rises and there’s a growing interest for people in the platform. However, success in YouTube influencer marketing will come only when you associate with the right influencer. Here are a few tips to follow while looking for one:

Know your niche

The first step to identify an influencer for your brand is to be clear about your niche. You need to choose a genre that aligns well with your brand. An authentic endorsement is of great importance in YouTube influencer marketing. Try to capitalize on the commonality shared by audiences. For instance, history buffs will be interested in watching historical content on YouTube, while fashionistas will be keen on fashion channels. Associate with an influencer who is posting content that is close to your brand. On-camera recommendations from such people will do wonders for your brand.

Know who’s talking about you

Identifying the best-suited influencer for your brand will require you to know your target market in and out. Influencer marketing will reap you results only when your target audience trusts your brand. After you gain this knowledge, you need to find out who’s talking about your brand and where. There could be influencers who are mentioning your brand on social media networks. If you see that an influencer is already endorsing or recommending your brand, it would be easier for you to forge a partnership with them.

Familiarize yourself with various influencer tiers

Typically, there are five influencer tiers identified so far based on the number of followers they have: Elite (1 million+), Marco (100K-1M), Mid-tier (25k-100K), Micro (10K-25K), and Nano (1K-10K). While choosing to work with influencers who fall in these tier levels, you need to keep your marketing budget in mind. Micro and nano-influencers generally cost less compared to the other three tiers. You should know the respective levels of engagement they are creating on YouTube to make the best choice. Make sure you are clear about the average number of views and reach you wish to achieve through your influencer marketing campaigns.

Check trending hashtags and the trending tab

Lastly, the trending tab on YouTube can be a potential source of an influencer for your brand. For any YouTube creator, a trending video can be an eye-ball grabber. These videos get the support of the platform’s algorithms, which is why they get listed in this section. You can surf through this tab to know which YouTuber is posting the “hottest” video. The catch here, however, is to find an influencer that connects well with your brand. You can even leverage hashtags on YouTube to not only check out videos related to your niche but also identify their creators. These influencers may be making a smaller impact, but they can surely make a difference.

You should definitely try these tips to spot influencers who would be the right fit for your campaigns on YouTube. They will surely help you move your brand forward on the platform.

The 4 Ads That Created a Huge Buzz on YouTube Recently

YouTube has undoubtedly become a paradise for video marketers. Why shouldn’t it be? The platform has two million active monthly users and 73 percent of the American adult population. Not to forget, it’s projected to earn $5.5 billion as advertising revenue in 2020.

As such, advertisers can definitely have YouTube in their marketing strategies. In fact, many of them have already achieved remarkable feats and created a buzz on the platform with their memorable, well-crafted advertisements. Let’s check them out here:

Amazon Alexa “Not Everything Makes the Cut”

This is a 90-second commercial for Super Bowl that throws light on the Amazon Beta Testing Program. The eCommerce giant gets Harrison Ford, astronauts Mark and Scott Kelly, Forest Whitaker, and “Broad City” stars Ilana Glazer and Abbi Jacobson in the ad to check out new devices enabled by Amazon Alexa. However, the ad highlights why not all devices manage to “make the cut” as Amazon technologizes Alexa more. Some Alexa-enabled devices that failed, such as dog collar, podcast-playing toothbrush, and hot tub, are featured in the ad. The ad was a great success, garnering 39.5 million videos on YouTube

Gillette’s We Believe: The Best Men Can Be (Short film)

Gillette’s three-decade-old slogan, “The Best a Man Can Get,” has now changed the definition of a “good man.” The ad, which is essentially a two-minute-long short film, brings different boys being bullied to the frame. It shows teens watching macho guys who objectify women, and other forms of toxic masculinity that exists in our society. This is certainly the best that a man can get. The ad shows how men can actually do better by picking out toxic behavior and intervening whenever men sexually harass or catcall. The ad performed amazingly well, earning over twelve million views on YouTube.

#LikeABosch

There’s absolutely no doubt that the Internet of Things (IoT) is changing the way we lead our lives today. It’s changing how we work, how we live in our homes, and how we get around the city. With this innovation, factories are becoming more and more productive, homes are becoming smarter than ever, and new forms of mobility and communication have emerged. This is something auto-giant Bosch follows. Bosch is “Invented for life”—an ethos that the company uphold in whatever it does. This ad by the company shows how it’s continually developing new connectivity applications to make life easier and simpler. The ad became viral, generating 23.3 million views on YouTube after its release.

Stella Artois’s Change Up The Usual

Sarah Jessica Parker, who played Carrie Bradshaw in Sex and the City and Jeff Bridges from The Big Lebowski Dude comes together in the Super Bowl spot of Stella Artois. There are 844 million people across the globe who don’t have access to clean drinking water. The ad is a part of the Stella Artois’ “Pour Forward” campaign, which is runs in association with Water.org. To break the message to the world that Stella can help those in need of water, the two beloved characters change their signature drinks to Stella Artois. The campaign was kick-started through unbranded teasers on Jeff Bridges and Sara Jessica Parker’s social media accounts. The ad managed to get a good 13.9 million views on YouTube, mostly because two extremely lovable characters come together in it.

The above are some of the many YouTube ads that have gained immense popularity in recent times. Much of their success can be attributed to good direction, relevant and powerful content, and of course, noteworthy brand associations. Honestly, these are creative gems that the advertising fraternity should definitely treasure.

Tips to Write an Appealing Script For Your YouTube Video

But YouTube marketing is not just about opening a YouTube channel and uploading anything and everything. For your brand to grab eyeballs and become an established player in the market, you need to focus on one extremely critical aspect, which is the script of your video. If you are clueless about how to write a script for your YouTube video, then here are a few tips to follow:

Outline the basic elements of your video

Coming up with an engaging YouTube video is certainly not a piece of cake. You need to communicate your message’s meat within the initial thirty seconds of your video to grab your viewers’ attention. For that, you need to craft the premise of your characters, create a script model that explains everything in a minute, come up with a visual storyboard, and look into the narration’s voice. Getting these elements right is the first step to scripting an engaging YouTube video.

Be conversational

As a brand, you need to sound human in your YouTube videos. You need to understand that crafting a video script is not the same as writing a research report or paper. Your video should sound like you are trying to converse with your viewers—something that only a conversational tone can do. Your narration in the video should be crisp and pleasant to listen to. While writing your script, you should keep sentences as short and simple as possible. Try avoiding compound sentences that make the narrative complex and difficult to understand.

Evoke the necessary emotions

Video marketing on YouTube isn’t about just providing the desired information. People look for videos that elicit certain emotions in them—be it fear, anger, happiness, sadness or anything. However, the emotions you wish to evoke will completely depend on your brand’s nature and the message you wish to convey. For this, you need to know your video’s characters and the punchline. Depending on this, you can come up with a narration that strikes an emotional chord with your viewers. Show your empathetic side so that you reach straight to your viewers’ hearts.

Have something unexpected

In your YouTube video script, you need to leverage the concept of pattern interrupts. This neuro-linguistic technique seeks to break a particular behavior, thought, or situation—something that humans are used to thinking or doing. One of the easiest ways to use this idea is introducing something that your viewers least expected. When applied properly, pattern interrupts can reset your viewers’ minds and help them pay attention to your video for a longer period. With this, you can position your YouTube video before a larger viewer base, thereby boosting your views and your channel’s overall success.

Include a call to action

Last but not the least, you need to include a callout in your YouTube video script. Without a proper call to action, your viewers will be left on the edge as to what needs to be done next. You may want to them to subscribe to your channel, visit your website, request for a quote or simply buy your product. A video script without a call to action will not serve any purpose. Also, your callout should include a benefit you are offering. Tell your viewers how they will benefit by associating with you so that they get a strong reason to do so.

The above are some of the many tips to follow while scripting your YouTube video. With the help of these tips, you are sure to build a strong viewer base on the platform and drive engagement.

How to Create YouTube Marketing Funnel?

YouTube has over 126mn unique monthly users, thereby becoming the most popular video marketing platform in the United States. The social network is also popular amongst the young age group, particularly between 15 and 25. So, it provides brands with an amazing opportunity to reach a diverse market and create an impact on their audience. But before that, you need to create a YouTube marketing funnel to come up with videos that are relevant to every stage of the buyer’s journey.

Creating a YouTube marketing funnel requires you to understand the kind of video content to produce for your audience. When buyers are in the conversion funnel’s top level, they try to find more about their problems and solutions through search engines. The process often takes them to YouTube, where product and company video abound. This is where long-term engagement takes place and buyers are pushed further down the funnel. As such, properly defining each stage and the type of videos you should feature, you will be better able to convert viewers to actual customers.

The following are some of the ways you can develop an effective YouTube marketing funnel:

Awareness stage

At this stage, you need to make buyers aware of your existence as the best solution provider to their problem. For that, you need to create the following types of videos:

  • Educational videos: Educational videos act as important explanatory content that presents the specific problem buyers face. It provides quick answers to the question that buyers have about their problem and how it is affecting them.
  • Explainer videos: These videos simplify complex ideas, thereby helping buyers understand your brand better. They prove extremely valuable as online content because they present the solution in a positive light.

Consideration stage

In this stage of the marketing funnel, you delve deeper into your product to solve an existing problem of buyers. The videos you create ay this stage should show how your solution works, what it does, and how you are better than your competitors. You should consider creating:

  • Introductory videos: These videos introduce your product to your market and highlight its various attributes. You show your product as the ideal solution to a problem by throwing light on its features, benefits and use cases.
  • Tutorial videos: These videos can also be called ‘how-to” videos because they teach buyers something about your product. These type of videos provide buyers a closer look at your product by showing how to use it to solve a problem they are facing.

Decision stage

The decision stage is the bottom of the YouTube marketing funnel. This is where buyers make the final decision to take an action—whether to buy your product or subscribe to your channel. At this stage, you convert your potential lead into a buyer by reinforcing the views you expressed in the previous stage of the funnel. The following types of videos do well at this stage:

  • Product demos: Demo videos put your product to action. These videos showcase your product’s use in a compelling way and communicates your USP to your buyers. They engage your buyers and give them a reason to consider your brand.
  • Testimonial videos: The last stage of the funnel requires you to build a good degree of trust. This is possible when you show what people who have used your product have to say. Get in touch with your most loyal buyers and shoot a testimonial video where they are sharing their positive experiences and giving prospective buyers enough social proof to trust you.

By knowing the various stages of a YouTube marketing funnel and the kind of videos that perform well at each stage, you are sure to get the best out of your video marketing efforts.

The Secrets to Effective YouTube Advertising You Need to Know in 2020

The truth is that social media marketing, particularly video marketing on YouTube, has become a huge phenomenon in the present times. Almost one-third of the internet, precisely about two billion people, use YouTube each month. Over a billion hours of video are watched on the platform every day. Over 70 percent of watch-time on the platform takes place on mobile devices.

YouTube is presently the second-largest search engine, just after its parent company Google. So, it’s quite a lucrative platform for advertisers to generate brand awareness and engage audiences. Here are a few secrets of making YouTube advertising effective and successful:

Select the right ad format

YouTube Ads come in various formats. You can choose either one of the following:

  • TrueView in-stream ads: These ads reach viewers who are specifically interested in your offering. These ads are skippable after 5 seconds. You pay only if someone watches your ad for at least thirty seconds.
  • TrueView unskippable in-stream ads: These ads have a twenty-second limit and come without a banner. These ads work great to generate brand awareness and allow you to share your message in a single shot. Make sure you stick to the ideal length to avoid bearing high campaign costs.
  • Discovery ads: If you wish to convey your brand’s story, then these ads are perfect. Walk-through, think reviews, and tutorials are great examples of these ads. These ads show up on YouTube’s homepage, the search results, and in the “related videos” section.
  • Bumper ads: These ads are not skippable and have a limit of six seconds. As such, the message has to be super crisp. They are great ad formats for building brand awareness and affinity. However, you need to pay attention to these ads’ frequency to keep a check on your costs.

Create an out-of-the-box ad

For YouTube ads to grab viewers’ attention and leave a lasting impression, they will have to exude a good degree of creativity. You need to come up with a killer creative for your video ad to make the campaign successful. The prime focus that every video creator should have is on viewers’ interest level. Creating a video ad that viewers have not seen before will surely have the desired impact.

The YouTube ad you create should be enjoyable for your viewers. It should be able to evoke necessary emotions in them for it to be memorable. Depending on your message, you will have to follow these tips to create a share-worthy YouTube ad:

  • Engage your viewers in the first five to eight seconds.
  • Use the cinematography, lingo and personality of your niche.
  • Create thumbnails for your video ad.
  • Tell a relevant and relatable story to your viewers.

Measure your performance

YouTube advertising is not about coming up with a creative video ad, uploading it on the YouTube channel, and waiting for magic to happen. You also need to measure how well your ads are performing on the platform. For that, you need to integrate your YouTube channel with your Google Ad account to gain insights on your campaign’s performance. The dashboard will allow you to analyze your video ads by measuring the following metrics:

  • Impression or the exposure of your video ad.
  • Number of viewers who watched your ad beyond 30 seconds.
  • View rate or the percentage of people who viewed your ad.
  • Cost-per-click (CPC), which is the amount you spend per click.
  • Cost-per-view (CPV), which is the amount you spend for every 30-second view.
  • Earned actions, or the number of people who subscribed to your YouTube channel or landed on your website or liked and shared your ad.

YouTube advertising may seem challenging initially, but you will get used to it over time. Just follow these tips to ace the game and take your brand a notch higher.

How to Share Links to Specific Times in a YouTube Video

So, you just finished creating your brand new video for YouTube, but one of your major concerns is that it’s a long video during which you touch on multiple key points of discussion. While you have faith in your existing subscribers to bear with you through the entire length of the video, you don’t really know if new viewers (and potentially new subscribers) would like to bear with you for that long.

Viewers who do not know you well enough may not be very patient, and typically, they’d want you to cut to the chase. So, what do you do to shake off that concern?

The answer lies in knowing how to share links to specific times in your video. It’s one of the most effective tricks right now for content creators on YouTube, particularly the ones who create long and elaborate videos. So, without any more delays, let’s get right into it!

Sharing links from a PC

  • Open the YouTube video link that you want to share from any web browser on your PC.
  • See the ‘Share’ button beneath your video? Click on it. A box should pop up right after you click it.
  • In the box, you should see the ‘Start at’ option at the bottom that has an unchecked box to its immediate left. Check the box.
  • Mention the exact time at which you want your video to start in the space provided to the right of the ‘Start at’ option.
  • As soon as you mention the time, you will be able to see some changes in the original video link that was in the popup box just above the ‘Start at’ option. The link is now what is known as a ‘timestamped URL.’
  • Press the ‘Copy’ button beside the timestamped URL and paste the link across all your social media platforms. Those who click on the link should be able to watch the video starting from the time you specified.

Alternatively, you could also start watching the video if you don’t remember the exact time that kicks off a particular segment. When you get to the start of the segment you want to share, click on the ‘Share’ button, and in this scenario, you should see that the ‘Start at’ option in the popup box already has the time mentioned.

Sharing links from mobile devices

Unfortunately, the YouTube app across Android and iOS devices does not support the sharing of timestamped URLs. But that doesn’t mean that you can’t share links to specified times in your YouTube video from your mobile devices. Instead of opening the app, simply visit the desktop version of the site from any browser on your mobile device and follow all the steps that you would for a PC.

However, remember to visit the desktop version of the site and not the mobile version, as, like the app, the mobile version of the website does not support timestamped URL sharing.

There is also a manual method to share timestamped URLs, and while it’s the most rarely used method by YouTube users, there’s no harm in learning it, right? To go the manual way, here’s what you need to do:

  • Look at the URL mentioned above the ‘Start At’ option in the popup box that appears after you click ‘Share.’ If it already has a question mark at its end, add ‘&t=00m00s’ without the quotes. Instead of ‘00m00s’ mention the exact time at which you want the video to begin. For example, if you want it to begin at the 4:20 mark, you’d need to add ‘&t=04m20s’ to the URL. Copy and paste the manually-created timestamped URL.
  • If the URL doesn’t have a question mark at the end, add ‘?t=00m00s’ to it without the quotes and similar to the previous point, replace ‘00m00s’ with the exact time you want the video to start at.

There you have it; all the ways of sharing timestamped URLs on YouTube across all your PCs and mobile devices!

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