How to Use YouTube Ads to Expand Your Audience Base?

The user diversity of YouTube

A gamut of factors makes YouTube Ads the go-to tool for brand marketers wanting to create an impact in the digital space. Speaking of YouTube, the Google-owned video-sharing platform, there are staggering numbers that justify its status as the second-largest search engine today.

About 500 hours of videos are uploaded per minute on YouTube, whose global advertising revenues were estimated to be close to $28.84 billion in 2021.

Moreover, 95 percent of the internet population worldwide watches YouTube, which is available in 80 languages and localized to 100 countries (Source). As such, the two-billion unique users of YouTube come from diverse backgrounds, requiring marketers to target their YouTube ads as specifically and precisely as possible.

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Targeting YouTube ads for expanded reach

For most marketers, targeting their YouTube ads can be a tough nut to crack, especially when there are so many options available. To make the affair easier, let’s take you through three of the most effective ways here.

1. Start with your remarketing list

If you are just starting with YouTube ads, it’s natural to feel clueless about who to target first. Why not start with your remarketing list—the people who already know your business? Targeting your YouTube ads toward your current audience is a great way to test your YouTube marketing strategy.

You can choose to target your website visitors, YouTube users, app users, or your customer list. Simply go to Audience Manager in Google Ads, and you will get options to categorize your target audience for your YouTube ads.

2. Focus on the placement of your YouTube ads

Audience targeting is great, but it comes with a downside—you don’t know where your YouTube ads are going to be shown. The placement of your ads is as important as your target audience. For YouTube ads, you get six options when it comes to placement:

  • YouTube videos
  • YouTube channels
  • Video lineups
  • Mobile applications
  • App categories
  • Third-party websites on Google’s Display Network

It’s important to note that while placement targeting of YouTube ads can be quite specific, Google enjoys the right to loosen its reins to some extent. Essentially, it can place your ad on multiple networks if there’s a match between other targeting options that you have layered into your ad group and your initial targeting.

3. Create your own custom audiences

One of the most effective ways to increase the reach of your YouTube ads is to create your own custom segments. These can truly help you reach the right audience. You can create custom segments for pretty much any industry because you are using URL names, keyword phrases, and application names to create them. For your YouTube ads, your custom segment should be based on user behavior and interests. You will find the option to create custom segments from the Audience Manager section of Google Ads.

Focus on creating a custom segment with deeper search intent, especially if you are using keyword phrases. List out your close competitors or the names of their products. Use this list to get your YouTube ads in front of users who may be looking for products that are quite similar to yours. The process is easy and much more affordable if you are aiming to increase your market share.

Conclusion

Getting your YouTube ads before the right audience is certainly not a piece of cake for marketers. Given the intense competition, you will have to be specific about who you are targeting and how. The above three tips should help you use YouTube ads in a way that expands your reach and your audience base. If you are looking for free YouTube subscribers and likes, you can use our platform SoNuker, which can boost the growth of your YouTube channel.

Best Video Editing Tips for YouTube

There’s no denying the fact that YouTube videos that are edited well get the most engagement by serving their intended purpose of communicating a message. But that’s where the challenge is. You may have got the best shots for your video content, but they will fail to create the desired impact if they are not compiled and edited to achieve a cohesive flow.

Honestly, editing YouTube videos is the job of a professional, and those who know visual storytelling and artistic expression certainly take center stage. You may be a novice in this game, but you can certainly become adept at it with enough practice.

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Below are a few tips to help you get started:

1. Add some hooks by varying your shots

YouTube videos that are shot with a single camera angle can be quite boring, to say the least. YouTube viewers look for engagement factors—the reasons that keep them hooked to a video till its end. Filming your entire video in one shot can be tempting, but it can harm your channel’s engagement big time. Instead, you should vary your camera shots. Add wide shots, close-ups, medium shots, and point-of-view shots to the mix. Such shots incite your viewers’ interest and engage them throughout.

2. Use transitions and effects for more impact

The truth is viewers crave YouTube videos that are high in quality and relevant in messaging. A bland and insipid video would fail to appeal to your audience. You really have to put in the time to edit your YouTube videos with professional transitions and effects. Your post-production stage will be about adding these special effects and transitions. There are a plethora of software applications that can help you create flawless YouTube videos. With these applications, you can incorporate a wide range of special effects, such as distortions, crossfades, glitch effects, etc. The more visually engaging your video is, the better your chances of success.

3. Use the right elements

Another extremely useful video editing tip would be to add titles, texts, and graphics to your YouTube videos. There’s a wide range of options available there. You can also get your hands on video-editing tools that make it easier to add these elements to your videos. Nonetheless, you should use simple font while adding texts to your YouTube videos. Motion graphics can also enhance your videos to a great extent by catching the visual attention of your viewers. You can choose to either create your own graphics or select from the templates that are already provided by the video editor. You may find the process slightly intimidating as a novice, but eventually, you should get the hang of it.

4. Set the sound right

Another extremely crucial element to focus on while editing YouTube videos is the sound. A video without sound is undoubtedly very boring. If your video is muffled or unclear, you will lose your audience. So, it’s important for you to invest a good amount of time and effect in getting the audio quality of your YouTube videos right. The camera microphone may not always prove a good choice. To achieve better sound quality, you should consider recording the audio of your YouTube videos with a separate recording system and microphone. You can leverage features like vocal contouring, vocal track extraction, AI wind removal, and punch and roll recording to create the perfect audio for your YouTube videos.

The above are just a few of the many tips that can help you create engaging, flawless YouTube videos. Much of your channel’s engagement depends on the quality of your videos. So, make sure you get this step right. You can choose to buy YouTube video SEO, but it’s also great to know the nitty-gritty of the video creation process. With a tool like SoNuker, you can drive the growth of your YouTube channel by increasing your subscribers, likes, and comments.

Marketing Tips for Attracting Millennials on YouTube

Suppose that you have created a video that is targeted at millennials. You post that video on YouTube and share it on different social media platforms, but for some reason, you are unable to find the right viewership and engagement. In this article, you will be learning about the marketing tips that will help you attract millennials on YouTube. But first, let’s get an understanding of who exactly millennials are?

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Who is a millennial?

Any person born between the early 80s to mid-90s is a millennial. The accepted birth years range from 1981 to 1996. Millennials are known to have been born during a technological boom that shaped the generation. It changed the way we communicate with one another.

How to attract millennials on YouTube

1. Understand your target audience

An in-depth understanding of your target consumers is crucial. This includes knowledge about your tastes, disposable income, product preferences, sites they visit, the content they consume, spending behavior, and more. Millennials are known to be more entrepreneurial. They are more inclined toward turning their hobbies into full-time jobs. As per the information you gain from your research, you can create and implement marketing campaigns appealing to the entrepreneurial spirit of the millennials.

2. Select your channels carefully

Once you have posted content on YouTube, you need to promote it on other social platforms as well. You also need a strategy that will ensure that you get views on the channel. This revolves around reaching the right audience and engaging with them. Remember that if you perform well on YouTube, your search engine rankings will improve as well. Don’t forget to add the relevant keywords and hashtags to make the most out of your content. You can create snippets of your YouTube video and post them on your other social media channels like Snapchat, Instagram, and Facebook.

3. Create authentic content

Millennials spend a lot of time on their phones, and they want content-driven media. They scour the internet to find websites, blogs, and videos that educate them and offer some value. They want to engage in a user-centric environment, and the factor that is most important to them is authenticity. This affects their shopping decisions as well. Through influencer marketing, you can find some people in your niche who can help you develop authentic content for your brand.

4. Add a call-to-action (CTA)

Your video needs to have a prominent CTA to entice your audience. However, you should make sure that you aren’t too pushy or obtrusive. Some of the goals that you can accomplish with CTAs are directing them to your website, making them join a mailing list, taking a poll or survey, asking them to subscribe to a newsletter, and performing A/B testing that will help you measure your marketing campaign’s performance, and more.

5. Keep it simple and interactive

Millennials don’t have a shortage of content. However, they do have low attention spans and don’t want to spend too much time clicking or waiting. If you want to grab and keep the attention of your millennial audience, you have to make your video as engaging as possible. Add subtitles or captions on the bottom so that viewers can watch it while they are watching their TV. Make it easy for your viewers to share your video on their social media accounts.

YouTube millennials have been wired to consume authentic and honest experiences. So, marketing to them is a long-term play. You have to provide original, engaging content and keep the above-mentioned tips in mind. If you want some help with increasing the number of YouTube subscribers, you can take the help of tools like SoNuker. They offer free as well as paid services through which you can get free YouTube subscribers, free YouTube likes, and more. You can also buy YouTube watch hours and YouTube shares.

How Long Should Your Videos Be to Hook Audiences with Short Attention Spans?

In the world that we live in today, there is so much content. It can be hard for you to grab the attention of your audience. Your viewers are easily bored and easily distracted. If your video is not captivating right from the start, they will click away and move on to the next video. However, there are ways through which you can stop your audience from getting distracted.

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What should be the ideal length of a YouTube video?

If you are making a B2B video on YouTube, you should keep it under two minutes. Some creators create long-form videos which can last for more than 12 hours. However, when it comes to branded content, you should stick to short-form videos. When you are working on video ads, it’s best not to increase their length beyond 20 seconds. If you are going for bumper ads, six seconds is more than enough.

The average attention span of a human is about 20 minutes. In the case of online videos, this attention span is reduced to 60 seconds. YouTube video length matters a lot as it can affect your viewership.

Now, let’s get into some more tips that will help you hook audiences with short attention span:

1. Make the video captivating right from the start

Over time, your videos will lose viewership. As the viewers continue to watch your videos, they might get bored or distracted. So, if you want to increase your YouTube watch minutes, you must add the most interesting part as the first shot.

It is important to remember that your audience engagement will have a linear decrease. However, it is during the first 20 seconds when the viewership has an abnormally sharp decline. You can avoid this by ensuring that your video is interesting right from the start.

2. Be clear about the aim of the video

Every single shot of your video should provide new, specific information to your viewers. If you are not able to get your point across, your viewers will stop listening to what you have to say. For example, if you are endorsing a product, you cannot make your testimonial sound like a bad advertisement that raves about the product but doesn’t have any substance. In this case, you have to let people know exactly why you are endorsing the product and how they can use it. If your viewers find this information helpful, they will continue watching the video.

3. Add your own personal touch

Let’s explain this by continuing the example mentioned in the second point. When you are endorsing a product in a video, you should not start the video by talking about the product. Instead, you need to talk about your personal experience with it. If your viewers relate to your experience, they will stick around and watch the whole video.

There are times when you need to be brief, and there are times when you have to slow down. And even though short-form videos are preferred in this fast-paced world, it doesn’t mean that longer-form videos aren’t important. They can be used to build brand loyalty and help the audience connect with the brand. What you do need to focus on is the story. For example, if you are talking about a feature of the product or providing a few stats, it is best that you create a short informative clip that lets your viewers know exactly what they want to know. However, if you want to tell a story, longer videos are the way to go.

Video marketing is an integral part of your marketing campaign, and YouTube is a major platform that you can use for it. However, without the proper following, it can be difficult to get your channel to the position you want. Thankfully, there are ways to get a big following in a short span of time, along with free YouTube views. With SoNuker, you will be able to buy YouTube views, buy YouTube subscribers, and buy YouTube likes. It will help you grow your channel and gain the success you want on the platform.

How to Select Ad Partners on YouTube?

Creating the perfect ad requires months of writing the script, perfecting, storyboarding, shooting, and ending. However, if you don’t have the right ad partner, all that effort might go to waste.

The right YouTube ad can help the audience find your video content. However, in order to launch your YouTube advertising campaign successfully, you need to select the right ad partner. Here are a few tips that will help you do the same:

1. Expertise

When you are trying to shortlist the ad partners you want to work with, this should be the first factor you should consider. This doesn’t mean that they need to be an expert in the field. They must have at least a basic understanding of your market and industry. However, they must have a high level of expertise in what they offer. The right ad partner can help you get a fresh look and stand apart from your competition. For this, you can check out their YouTube and the type of brands they have promoted before. You can talk to them about their success stories and how they have helped brands with YouTube monetization and customer loyalty.

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2. Creativity

The right ad partner should bring much-needed creativity and freshness to the partnership. From conceptualization to execution, every aspect of your advertising campaign will require artistic integrity and innovative thinking. However, this doesn’t mean that your campaign should be built around artistic statements. Your ads should be focused on a goal. Your marketing efforts should solve a problem like expanding to a certain demographic, doing more business, or increasing your market share. For different goals, you will need different types of ads on YouTube.

3. Research

When it comes to YouTube ad partners, not everyone has potential. Everyone with a camera phone, a laptop, and an internet connection can become an ad partner. The right one will have an understanding of your products and business along with knowledge of your target market. They will help create an ad that shows what your brand stands for while ensuring that they promote the goal of the video. Most importantly, make sure that your ad partner listens to what you have to say and what you want to achieve.

4. Culture fit

Even if an ad partner fits your requirements on the paper, it doesn’t mean that they are the right fit for you. The ad you get will depend on the team that is creating it. So, it is crucial that they have a good working relationship so that your ad campaign is able to achieve its goals. A strong cultural fit is an important aspect that you have to consider while selecting an ad partner. Your attitude and values should be aligned with your partner, as without it, having a mutually beneficial collaboration would be impossible. Another thing that you have to make sure of is that their creative work aligns with your brand.

Lastly, it is important to stay away from any partner who gets you to sign by using high-pressure sales tactics. These tactics involve trash-talking their competition, limited-time offers, and warning you about what will happen if you don’t partner with them. This just means that they are desperate for work.

YouTube is the most popular video-based platform on the internet. If you don’t incorporate it into your marketing efforts, you are missing out on opportunities. With the right ad partner, you can make the most out of your YouTube ad program and increase your revenue. SoNuker can help you get free YouTube views, free YouTube likes, free YouTube comments, and free YouTube subscribers. This way, you can grow your channel effortlessly so that you can focus on creating quality content and ads.

Your Guide to Framing a Tag Line for Your YouTube Influencer Account

If you work as an influencer, you must know just how important a tagline is. In simple terms, a tagline is a catchphrase that you use for identifying your brand. It embodies your identity and can help promote your services. In fact, you can’t promote your brand without a slogan. A good tagline is what makes you memorable. In this article, we will provide you with a few tips to frame the perfect tag line for YouTube account.

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It should be memorable

Your tagline should be able to capture your audience’s attention. It has to be entertaining so that it persists in their mind for a long time. You have to word it in a way that embodies your brand and what you want to achieve. In order to make sure that it is memorable, you have to keep it short, precise, and honest. Think about Nike’s tagline—Just Do It. It is short, simple, and memorable.

It should communicate benefits

When a company is creating their marketing material, they ensure that it describes and shows off their brand, product, or service. Now, in the case of YouTube influencer marketing, you are the product. And to promote your features and services, you need to ensure that your tagline communicates what they are. For example, consider Miller Lite. Their slogan is ‘Tastes Great, Less Filling.’ In just a few words, they have been able to communicate that you can satisfy your thirst without consuming a lot of this alcoholic drink. It promotes social drinking positively.

It should identify your uniqueness

There is no shortage of channels on YouTube. So, what exactly sets you apart from that? What entertainment does your channel provide that others don’t? Take a look at the benefits you offer and create them as your selling point. You have to use the tagline to let first-time visitors know that your branded YouTube video content is unique and should be tried and tested. Anything that sets you apart from the other YouTube channels in your niche should be highlighted in your tagline.

It should have a positive tone

A great tagline is one that offers encouragement, guaranteed promise, or positive reinforcements. As a YouTube influencer, your job is to educate and entertain your audience. So, your tagline should include a promise of that.

Now that you know what your tagline should have, here are a few tips to help you write one:

Embed the tagline in your logo

Your tagline will have the most effect with your logo. Having a visually crafted brand, along with a catchy slogan, can help a lot with your brand awareness campaign.

Invest time in planning, drafting, and consulting

You can’t create the perfect tagline in haste. You have to plan everything clearly and discuss it well to ensure greater impact. Your tagline should explain your vision clearly. If you have hired someone to do this for you, make sure that they have all the information
so that they know what exactly they need to create.

Keep it simple

According to the 90-second rule, you have a minute and a half to connect and engage with your audience. Just like your logo, your tagline should also be simple but creative enough to convey your message. It should be precise and easy on the ears. Make sure that you stick to the one-sentence rule.

Add humor

Your audience will respond better to a fun YouTube tag line. If you can make them laugh, or at least smile with your tagline, they will be more likely to remember you. However, it is important to remember that humor might not be for everyone. It is a blurry line between humor and lame. If you think that old-fashioned humor is not for you, stick with ensuring satisfaction or guaranteeing a promise.

So, these were a few tips to create the perfect tagline for your YouTube influencer account. If you want to get some help reaching your preferred follower count, you can take the help of SoNuker. Through their help, you will be able to get free YouTube subscribers, free YouTube likes, and free YouTube comments in no time. Their services will ensure that you have a better YouTube channel with increased followers and views.

Tips to Increase Watch Hours on YouTube

YouTube is the biggest video content platform. If you use it in the right way, it can help you reach a ton of new customers. However, this is easier said than done. With so much content out there, it is hard to keep your viewer engaged. New content is added to the platform every minute, and if you want viewers to watch your content, you need to stand out.

In this article, we will be providing you with some tips to increase watch hours on YouTube:

1. Make content that is evergreen

Being discovered on YouTube is not easy. However, if you upload videos that are relevant year-round and might appear in the search results, you can increase the chances of getting recommended by YouTube. These evergreen content videos bring in plenty of watch time along with a ton of traffic. In order to make such videos, you have to focus on the following:

  • Provide information that is valuable to people
  • Answer questions that viewers are asking

Videos like tutorials on cooking or changing a tire are some examples of evergreen content.

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2. Work on video optimization

By improving your videos’ SEO, you can increase your YouTube watch time. A better SEO helps your video get a higher rank in the SERPs. This can ensure that your video reaches the people who actually want to see your content. It can help you with monetization as well.

Optimizing your videos is easy. Here are a few steps to help you get started:

  • Main keyword – You can start video SEO by deciding the search term your video must rank for. This search term can be your main keyword. For example, if your video is a tutorial on mixing colors and is targeted toward newbies, your main keyword can be ‘mixing colors tutorial for beginners.’
  • Add keywords in the video – You have to say your main keyword in your video. This way, when YouTube processes your video, it can detect the keyword. If the keyword fits your content, your video will rank higher in the search results.
  • Add keyword in the title – It is important to add the main keyword to your video’s title. So, if your main keyword is ‘mixing colors tutorial for beginners,’ your title can be ‘Mixing Colors Tutorial for Beginners (No Prior Experience Needed).’
  • Add keyword in the description and tags – Apart from the title, you also need to add the keyword in the description and tags of the video. For this, you can use a different version of your main keyword.

3. Add pattern interrupt

How well your viewers are engaging with the video is what makes them want to stick around or leave. By adding interrupting patterns, you can increase watch hours on YouTube. Pattern interrupt refers to a technique that changes a particular situation, behavior, or thought. This can include on-screen graphics, B-roll, or frequent camera angle changes. If your video includes a repetitive narrative or similar images, your bounce rate will climb as people will get bored. Instead, you can use pattern interruptions to seize the attention of your viewership for a long time.

YouTube has provided its creators with a plethora of analytics that you can use to grow. However, the most important factor that you have to consider to grow your channel is your subscribers. They can give you the best growth advice. They will let you know the exact video that they want to watch. All you have to do is listen. Check the comment section of your videos where engaged viewers write their video ideas and ask you to film them. You should give these ideas a change as they can help you get more watch hours.

If you need some help growing your channel, you can buy the services of platforms like SoNuker.com, which helps you get YouTube free subscribers. This tool can help you get free YouTube views, free YouTube subscribers, and free YouTube likes. With this tool under your belt, you will be able to grow and manage your channel better.

What Languages Should Your YouTube Subtitles Be to Increase Viewership?

Are you a content creator on YouTube? If yes, then this article is for you.
Adding subtitles or captions to your videos is no longer an option. If you haven’t already been using it, consider this as your sign to start. Most videos watched on social media platforms are played with the sound turned off. This is because people are often busy and prefer to multitask. This is just one of the many reasons why you need to start using subtitles and captions in your videos. Read on to learn about the benefits of adding subtitles and the languages you should be using for YouTube subtitles to increase your viewership.

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Benefits of adding subtitles on your YouTube videos

If you want to increase traffic to your videos, subtitles can help you with that. When you add subtitles in multiple languages, you are creating the possibility of searching the videos in different languages. It will result in increased popularity of your content. Having the same content in multiple languages means that you will have more inbound links, pages, and keyword ranking, which will make your videos get noticed more.

Also, it is important to note that even today, most creators don’t add subtitles in different languages. This means that your videos will become more popular among viewers from different countries. After all, such viewers will prefer your content over a video that provides similar content but without subtitles. Needless to say, the benefits of adding subtitles to your YouTube video are endless.

The most commonly used languages for subtitles

The subtitle language that you use for your video will depend on the demographic that you are trying to reach. In today’s age of the internet, YouTube usage isn’t limited to a local audience. Millions of people all over the globe use YouTube to watch videos of their favorite content creators. So, even if you are a German creator who creates videos in German, it doesn’t mean that your audience should be limited to German viewers. By creating subtitles, you can provide your content for non-German viewers as well. The most common languages that are used for subtitles are English, Spanish, French, and Chinese. Some other popular languages that you can use for YouTube subtitles are Russian and Arabic. These languages are spoken by millions of people all over the world and can help you widen your audience.

To determine what language you should be using for your YouTube subtitles, you have to take a look at YouTube user statistics. Even though English remains the most used YouTube language, there are a few countries that are quite prominent on the platform:

  • India
  • South Korea
  • Germany
  • Mexico
  • Japan
  • Russia
  • Brazil
  • France

So, you should prioritize the languages spoken in these countries for subtitle translation. Even if you create content in English and have native English speakers as a majority portion of your audience, it doesn’t mean that you shouldn’t add subtitles. Subtitles are required when you have a strong accent. It will help your viewers have a clear understanding of what you are saying. Also, many people watch foreign language videos on YouTube to improve their language skills. So, even if you don’t have a strong accent, it is recommended that you use subtitles. It will help your viewers comprehend your videos better and come back for more.

Adding subtitles is not the only way to increase your subscribers on YouTube. SoNuker.com can help you get free YouTube viewers and free YouTube subs. If you want more, you can opt for their premium services and buy YouTube likes, buy YouTube comments, and buy YouTube subscribers. By getting this taken care of, you can focus on the quality of your content.

Top 5 Colors People Love to See in YouTube Videos

People love the effect colors can have on their minds, and they expect something similar when they watch your YouTube videos. Believe it or not, your YouTube video background color has a profound subliminal effect on your viewers, either causing them to stay hooked on or leave your YouTube channel. This is evident from the viewer psychology fact that different colors can elicit different emotions in people and trigger different behavioral responses. While the effect takes place deep in the psyche of people, it’s a long-lasting determinant of your ability to attract and retain new YouTube subscribers.

So, it’s imperative that you know about color psychology to create the right YouTube video background and boost engagement on your channel. The tips below should help you use color psychology to attract new YouTube subscribers by creating the desired impact on them:

1. Speed-up decision-making by using red

It’s seen that the color red has such an effect on viewer psychology that it can create a sense of urgency and speed up decision-making. The characteristics of red, which is a vibrant one, exudes energy and is seen to increase the heart rate of people. Using it to target bottom-of-the-funnel YouTube subscribers with offers and discounts can prove rewarding for brands. However, you should be careful about how you use this color because it can also elicit negative emotions. The key is to use it sparingly, only to highlight what’s most urgent.

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2. Increase your click-through rate with blue

As a YouTube marketer, you may be wondering about the association between your YouTube video background and CTR. Well, the application of color psychology has revealed that using the color blue in your YouTube channel, especially in your video thumbnails, can greatly increase the number of clicks your content gets. Blue creates a sense of trust and prompts people to make impulse buying decisions. Facebook and Twitter perhaps know this viewer psychology fact, which is why they have used it in their color scheme.

3. Create a friendly avatar with orange

The color orange does not always get the importance it deserves, but it’s actually smart to consider it as a color psychology hack. Most of you may not know, but orange is a great color to use for call-to-action (CTA) on your YouTube video. A YouTube video background that has orange often pushes people to take necessary action on your channel. It can be buying your merchandise or subscribing to your channel. If you want to boost conversions and paint a friendly picture of your brand before your new YouTube subscribers, you should certainly consider using orange in your channel.

4. Radiate luxury by using black

If you are offering something high-end and luxurious, using black in your YouTube video background would be a great way to positively influence viewer psychology. It’s a dark hue, but it’s truly an impactful one for showcasing luxury items and high-tech products. You can even use it in your video background if you wish to position yourself as an influencer. The color creates a sense of strength and power, which is why Rolls Royce and other high-end products make black a dominant part of their color scheme.

5. Calm the senses of your viewers with white

The soothing nature of white is known to everyone. You should consider using this widely desirable and acceptable color in all your monochromatic schemes. It’s the lightest mixture of all colors, and it’s just the color you should go for if you wish to create a sense of calm and peace through your YouTube video background. It’s simple and minimalistic, and it gives a clutter-free content layout, giving your viewers an interface that’s easy to navigate and view.

The above colors are just some of the many impactful ones that YouTube viewers love to see. Having an in-depth knowledge of color psychology can greatly enhance the quality of your videos, helping you attract new YouTube subscribers. If you wish to boost engagement on your channel, you can use a tool like SoNuker, which gives you free YouTube subscribers, free YouTube likes, and free YouTube comments.

Top Tips to Writing a Compelling “About” Description for Your YouTube Channel

The importance of a YouTube About page

Acing the YouTube ballgame requires you to blend logic and creativity in the right proportion. You may have created masterpieces of video content for your YouTube channel, but your efforts are unlikely to reap results if you miss out on one critical element—YouTube about page.

The YouTube about page, also known as channel description, is what describes your YouTube channel. Your YouTube description is a brief outline or synopsis of the type of video content you post on your channel. You will find the YouTube description on your channel’s main page as well as in YouTube’s search results.

The YouTube about page plays a huge role in SEO optimization for YouTube because that’s where you can include keywords to boost your visibility on YouTube’s search results. Most importantly, your visitors read when they land on your channel to know more about your brand. So, it’s imperative that you craft a compelling YouTube description to grab the attention of your visitors and to keep them hooked to your channel.

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How to write a YouTube description that engages your visitors?

The attention span of people is undoubtedly very short. So, it’s important to catch their attention within seconds. That’s where your copywriting skills come into play. If you are clueless about how to craft a compelling YouTube description, then check out the following three tips:

1. Know your keywords thoroughly

First and foremost, you need to optimize your YouTube description with relevant keywords for it to appear on YouTube’s search results. Doing thorough keyword research using a tool like Google’s Keyword Planner or SEMRush can find keywords that are most searched. These tools also equip you with data on search volume, keyword difficulty, and overall keyword competition that can be used for optimizing your YouTube about page and video titles. The more industry-specific your keywords are, the better your chances of success.

It’s also important that you include searchable keywords on your YouTube about page. Your video’s discoverability will depend on how your combine keywords from Google and YouTube search trends. Using two or three related keywords in each YouTube channel and video description would be ideal. Also, for SEO optimization for YouTube, you should include your primary keywords in the first three sentences of your YouTube about page.

2. Create value for your viewers

YouTube viewers do have expectations when they land on your channel. Either they wish to know about something, to entertain themselves, or to educate themselves. Your YouTube about page should set the expectations of your viewers. Your focus should be on creating value for them. Your YouTube description should clearly answer “how” you intend to create the desired value for your viewers. Also, you should let them know how often you are planning to post on your channel—whether it’s daily, weekly, or monthly.

It’s also important to state your value proposition on your YouTube about page. Tell your viewers what’s in for them in your channel. Why should they subscribe to your content? What benefits are in store for them? Answering these questions will help you express the value you create for your viewers through your YouTube channel.

3. Humanize your YouTube description

Last but not least, you should know that you are writing for human beings at the end of the day. It’s true that you need to keep YouTube’s algorithms in mind. But your YouTube description should have a human touch, to say the least. Excluding this element can subject you to penalization by YouTube, especially if your YouTube about page is just a clutter of SEO-optimized keywords. Honestly, such a strategy does more harm than good to your online brand image on the platform.

To humanize your YouTube about page content, you should craft it in a language that your viewers can understand and relate to. Having an authentic voice will position your brand strongly and encourage more user engagement. Ultimately, your YouTube channel and videos get the needed traction to thrive in a competitive landscape. From your introductory lines to your call-to-action (CTA) and everything in between, write your copy just like a real human would do for a fellow human.

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