Get Your YouTube Subscriber Number Soaring with These Tips
In the recent past, brand marketers across the globe have come to realize the importance of video marketing in the modern-day digital landscape. There’s absolutely no doubt that video ad campaigns have immense power to entice consumers to make a purchase decision. Open any social media network and there will be a deluge of these ads on your newsfeed, all of which are trying to sell you something new.
When it comes to running video marketing campaigns, YouTube is the preferred social network for almost every video-savvy marketer. Video blogging, video sharing and video advertising have become bigger than ever before. So, 2021 will see a rise in the use of YouTube because that’s where most people are going for entertainment and information these days.
With a base of 2 million+ users, YouTube holds great opportunities for brand marketers to expand their reach and forge personal connections with viewers. But the biggest struggle that video marketers face is to get people to click on the “Subscribe” button. With so many YouTube channels operating on such a competitive and vast platform, increasing the number of subscribers is not a piece of cake.
Here are a few tips that can help you achieve this objective:
You need to produce great content
Now is the time to make the leap from good to great. Engagement is the key to success in the online space for any video marketer. Video content on YouTube that engages, entertains and informs are seen to summit the top of the success ladder. A combination of entertainment and information would work wonders for your YouTube channel.
Your videos on YouTube should make an impact on your audience, and give the real-life happenings. Relevancy to the current stream of events (for instance, news-based videos) can hook people to your channel. Your videos should be evergreen, meaning it should not fade away from the memory of people as time goes on. Creating such videos get you archived views and will always show your relevancy to the present times.
Know the nitty-gritty of video-making
Video creation for YouTube isn’t always a picnic. For your brand to get success in the online space, you need to be aware of the various technical aspects involved in making YouTube videos. Not taking care of these aspects can lead you to lose out on potential subscribers because they will not be able to find your channel in the first place. So, make sure you get to the core of the process of making YouTube videos.
Here are a few points to keep in mind while using YouTube for video marketing:
- Create search-optimized video titles to get your video seen on Google’s SERP.
- Optimize the description of your videos to boost searchability and user comprehension.
- Personalize your YouTube channel and add a website URL and your bio.
- Create custom thumbnails to increase the clickability of your videos.
- The ideal length of a YouTube video is seen to be circa 4.4 minutes. So stick to this limit.
- Make the best use of meta tags on YouTube to increase the reach of your video content.
Do cross-platform promotion
Lastly, merely creating a video and uploading it on YouTube will not help you hit the top mark of subscribers. You need to be more aggressive with your video promotion by looping in other social media networks. It’s important to think of your social presence as a whole—something that will need you to leverage multiple social media channels.
To get your videos seen, make sure you share them on Facebook, Twitter, Instagram and other platforms. This will help you reach more viewers and get more traffic to your YouTube channel. Ask your friend and networks to share your channel on their page to generate curiosity, and increase your subscriber number.
Follow these tips to up your video marketing game in 2021 and get your subscriber number on YouTube rolling.
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