Here’s What Restaurant Brands Can Do on YouTube
It’s not enough for restaurant brands to stimulate the taste buds of people with toothsome meals. For them to be able to survive in a highly competitive landscape and set a mark for themselves, they need to touch people’s hearts—something that an appealing experiential story can help them do.
There’s no doubt that restaurant brands have to strive hard to get diners rolling in. But having a strong YouTube video marketing strategy can simplify the process for them to a great extent. Here are some YouTube marketing tips that restaurant brands can follow for success:
Hosting a cooking show
YouTube has become the go-to platform of people for all content types, including their daily recipe requirements. There are so many foodies out there who like exploring their culinary skills by experimenting with different recipes. To satiate their love for food, restaurant brands can host a cooking show, maybe by calling over a popular chef, and give people a slew of recipes to try at home. This can be a cuisine that they already serve or something that’s a chef’s unique creation. An additional tip: this video can be shared on Facebook and Instagram for the brand to grab more eyeballs.
Following the footsteps of the previous type of YouTube video, tutorial videos work great on the platform. Many YouTube users use the platform to learn a skill. And cooking is an art that most foodies wish to master perfectly. Restaurant brands can impart some professional cooking skills to viewers through YouTube. They can make the best of this in-house skill to teach people some interesting cooking skills that they can treasure for years to come. Tutorial videos not only inform people about the restaurant brand but also engages them on a deeper level. If the restaurant has a special cuisine on their menu, they can definitely throw light on the savoir-faire and gain popularity.
Showcasing the supply chain
The success of restaurant brands depends a lot on trust. Every diner wants to know more about the food they are consuming because it has long-standing repercussions on their health. For winning the trust of diners, restaurant brands should maintain complete transparency of their operations. One good way to do so is by creating a YouTube video that demonstrates their supply chain. Such a video can show from where the food is coming from. From the factory to the kitchen straight to the diner’s plate, each step can be covered in the video to build trust. The ultimate agenda of such a video is to show that the restaurant genuinely cares about diners’ health.
Shooting some interviews
Customer testimonials are another great option for restaurant brands to build trust. But honestly, restaurant owners can go beyond the traditional customer testimonial videos and create interesting interviews. Such videos showcase amazing slice-of-life experiences of not only their customers but also their staff members. All these people will surely have some interesting snippets of life to share—something that can create a sense of community. These videos are not at all commercial. Instead, they are a way to humanize the brand and show the kind of people associated with it. The brand can even get some artsy and creative personnel, such as writers, musicians and painters, etc. onboard to give these interviews.
Running a restaurant and differentiating the brand from other market players is certainly not a piece of cake. But with the above YouTube marketing strategies, restaurant brands can grab people’s attention, generate awareness in the market, and increase prospective diners’ footfalls. With little dedication and care, restaurant brands can surely make the best use of YouTube to achieve their marketing goals.