Here’s Why You’ve Been Losing YouTube Subscribers – What to Know

One of the biggest nightmares that any YouTube channel owner or content creator could possibly have is to see their subscriber count drop suddenly out of nowhere.

If you’ve noticed a recent drop in your YouTube channel’s total subscriber count, the chances are that you’re probably asking all sorts of whys and hows—especially when you’ve worked so hard to cultivate your following. Admittedly, it can be easy to panic and overthink when you suddenly get a message in your creator studio that tells you about a part of your subscriber count being deleted. There’s no need to worry, however, because there are a few possible explanations behind why you lost a few subscribers out of nowhere.

Aside from yourself, hundreds of thousands of content creators have also been affected and are worrying about the sudden drop in their subscriber count right now. At first, it might seem like a content-related problem that falls along the lines of immorality and the like, but even the most PG-rated of channels are facing the same problem as well. 

Why you’re losing subscribers in the first place

Recently, you might have gotten another message as well that talks about how YouTube “regularly verifies the legitimacy of accounts and actions on your channel.” This is the foremost reason behind the sudden decrease. The widespread drop in subscribers around the world can mainly be traced to YouTube’s undertaking of round-the-clock legitimacy verification and the fact that it affects every channel in existence. 

The measure is the platform’s own version of channel auditing. If you’ve experienced a sudden decrease recently, note that this isn’t an isolated case. In fact, YouTube does its channel auditing every day. While there may be various instances of channel auditing in action, the most famous example is the “Pewdiepie vs. T-Series subscriber race,” wherein each channel would lose subscribers nearly every second. 

Another culprit of subscriber loss

In addition to the daily auditing that YouTube does across its entire platform, it also runs a major purge of subscribers that aren’t verified as legitimate profiles every three to four months. That’s because of the presence of spam accounts, which the platform aims to eradicate totally. 

This massive purge indiscriminately affects YouTube’s every channel on the platform, regardless of whether it has less than 500 subscribers or eight million of them. Most, if not all, of the terminated channels, have been removed due to any of the following factors: 

• Policy violations
• Artificially-purchased in nature (or purchased subscribers)
• Inactivity
• Closure over preference (or a user closing the channel out of their own free will)

Final words

Any channel can lose a significant percentage of subscribers for reasons beyond its control. A drop in subscribers may inadvertently cause you to reconsider your content or overthink what you possibly could have done wrong. Nonetheless, losing subscribers out of the blue is a part of everyday life as a content creator, but the best that you can do is to stay on track towards getting even more channels to follow your content organically. 

If you are looking to get free YouTube subscribers, get in touch with us to see how we can help.