How Can Marketers Connect with Generation Z Through YouTube?

How Can Marketers Connect with Generation Z Through YouTube?

Generation Z comprises folks born between 1995 and 2010. This chunk of people outnumbered millennials or Generation Y in 2019, holding 32 percent of the global population of 7.7 billion, and 25.9 percent of the population of the United States. As of now in 2020, this generation is likely to make up over 40 percent of consumers in the United States.

For marketers, the digital habits of this generation has become an important point of study. More than seventy-four of this generation spend their leisure time online, and sixty-six percent of them use more than one device connected to the internet. And when it comes to YouTube, 62 percent of them visit the video-streaming platform daily.

There are many reasons why Gen Z prefers to use YouTube. They believe that the platform makes them knowledgeable and keeps them informed. Since this is a generation that’s exposed to immense stress of life, YouTube acts as a stress buster for them. Most importantly, branded content on YouTube entertains them, which is why they engage more with brands.

Given these reasons, it has become extremely important with marketers to connect with this generation of people. Here are a few ways marketers can create YouTube video content that connects with Generation Z:

Making the content visually rich

Believe it or not, 73 percent of Gen Z teens in the age bracket of 13 and 18 years watch videos on their smartphones. For this chunk of people to engage with any brand content, there has to special emphasis on visual appeal. The generation prefers visually rich YouTube content because it is easier to consume compared to text content. At the same time, such content is more rewarding which is why they consume more of it. Since most of them are raised in a digital environment, they are confident in navigating visually-oriented interfaces. Hence, it’s important for marketers to create content that is in line with YouTube’s inherent design patterns for smartphones.

Creating snackable content

Let’s face it: Gen Z people are busy with their lives. They lead an on-the-go lifestyle and deal with a lot of already-existing clutter. Also, their attention span is shorter than millennials (about 8 seconds, while its 12 seconds for millennials). So, it’s important for marketers to send across the intended message in the fewest words possible. This brings them to a point where they have to determine the idea length of their YouTube video. The average length of a first page video on the platform is 15 minutes, but it’s seen that the top 10 videos on the platform is circa three minutes. As such, crisp and snappy videos work great for Gen Z viewers.

Using humor and inspiration

Gen Z use YouTube to check out videos that entertain them, gives them a stress-free experience, and inspires them to do something. If a video can bring a smile to their face or make them laugh, then that content is sure to win on the platform. Slapstick comedy is something that’s working amazingly on YouTube these days—something that’s garnering numerous likes, comments and shares across other social networks too. If marketers can bring out good humor in their videos, then their brand is surely going to become memorable.

Working with crucial issues

For marketers, it’s necessary to associate their brand with something that’s trending and catching public attention. Generation Z is a generation that truly practices what they usually preach. They expect the brands they follow on YouTube to do the same. They like brands that reflect a realistic viewpoint of life and not those that promise a utopian, non-diverse world. That’s why it’s important for marketers to take a stand on important issues through their video content on YouTube. This would make their brand more relatable to their viewers and make them successful in winning their loyalty and hearts.
The above are just a few of the many ways marketers today can use YouTube to build long-lasting, more meaningful connections with their Gen Z audience. No matter what, the bottom line is that they have to remain authentic, entertaining, and relevant in whatever story they tell to their audience through the platform to succeed in a competitive video marketing landscape.

How Can Marketers Connect with Generation Z Through YouTube? by SoNuker Writers,
Get an access to free video training

Free Training Course:

YouTube Marketing & SEO To Get 1 Million Views

Share this blog post to get free access to 9 hours of video training from a YouTube expert.

YouTube Channel Evaluation service
Do you need a YouTube expert to complete an in-depth evaluation of your YouTube channel & provide you with an action plan?

Comments

Also on SoNuker

Using Cards and End Screens in Your YouTube Video

Using Cards and End Screens in Your YouTube Video

YouTube cards and end screens have replaced the traditional annotation features. Given the current scenarios, annotations have become unbefitting and outdated as they didn’t perform well on mobile. On the other hand, YouTube cards and…

0 Comments
Which YouTube Metrics Actually Matter?

Which YouTube Metrics Actually Matter?

Although YouTube has not revealed exactly how its algorithm works, digital marketers have a pretty good understanding of how it works. This means that you get to know which YouTube metrics actually matter, thus helping…

0 Comments
How to Make Your YouTube Videos Appear More Professional?

How to Make Your YouTube Videos Appear More Professional?

YouTube videos are very many in number. 1,300,000,000 use YouTube every day, and even more surprising is that fact that 300 hours of video are uploaded to the platform every minute. But how many of…

0 Comments

We Offer More YouTube Marketing Services

One-time purchase options with no subscription or recurring payment

Service
Price $
$30

Features

  • Guaranteed Delivery
  • Refill Guarantee
  • Safe & Private Delivery
  • One Time Bulk Purchase - No Recurring
  • Delivery STARTS in 24-72 hours
  • Delivery CONTINUES daily until complete
  • Delivery SPEED: 10-100 subscribers per day
Service
Price $
$20
$60
$100
$200
$350
$600

Features

  • Guaranteed Delivery
  • Refill Guarantee
  • Safe & Private Delivery
  • Delivery STARTS in 24-72 hours
  • Delivery CONTINUES daily until complete
  • One Time Bulk Purchase - No Recurring
Service
Price $
$13.50
$20
$25
$40
$70
$140
$270
$530
$790
$1050
$1550

Features

  • Guaranteed Delivery
  • Refill Guarantee
  • Safe & Private Delivery
  • Delivery STARTS in 24-72 hours
  • Delivery CONTINUES daily until complete
  • One Time Bulk Purchase - No Recurring
Service
Price $
$20
$35
$50
$80
$140

Features

  • Guaranteed Delivery
  • Refill Guarantee
  • Safe & Private Delivery
  • Delivery STARTS in 24-72 hours
  • Delivery CONTINUES daily until complete
  • One Time Bulk Purchase - No Recurring
Service
Price $
$180
$300
$450
$550

Features

  • Guaranteed Delivery
  • Refill Guarantee
  • Safe & Private Delivery
  • Delivery STARTS in 24-72 hours
  • Delivery CONTINUES daily until complete
  • One Time Bulk Purchase - No Recurring
Service
Price $
$30
$50
$80
$130
$250

Features

  • Guaranteed Delivery
  • Refill Guarantee
  • Safe & Private Delivery
  • Delivery STARTS in 24-72 hours
  • Delivery CONTINUES daily until complete
  • One Time Bulk Purchase - No Recurring
en English
X
Someone in Purchased
ago