How can YouTube Ads Strengthen Brand Awareness?
Did you know YouTube has more than 2 billion users? The giant social media platform reaches more 18–49-year-olds in the US than any other cable network. By 2025, it is predicted that half of U.S. viewers under 32 won’t subscribe to a pay TV service. These statistics should come as no surprise. With an average millennial spending countless hours on their devices, video content is hot right now. Imagine if your business can tap into the power of YouTube marketing, how beneficial that would be.
In this article, we look at how brands on YouTube can promote their business and be successful with a good YouTube marketing plan.
Expands Your Reach
The greater number of people who know about your brand, the better. With a 2 billion user base that’s continuously on the rise, YouTube ads give you exposure and visibility you didn’t think possible. Even when you have a very specific niche to approach, it works wonders with YouTube’s algorithm and the right YouTube SEO practices. Plus, these videos you create can be embedded in the blogs on your website, landing pages or other social media platforms you may use.
Highly Targeted
YouTube ads are highly detailed when you are looking to target a specific audience. Here’s how your brand can grab more eyeballs through targeted YouTube ads:
- Demographics: Targets users based on numerous factors such as age, location, gender and more.
- In-market Audience: This allows you to advertise for customers who are searching for services or products you offer.
- Customer Match: Customers who showed interest in your product or service in the past can be re-engaged by using offline and first-party online data.
Display Endorsements and Testimonials
If you notice, some brands on YouTube do an excellent job of communicating their story through employees and customers. By requesting your best customers to record a video for your brand and creating a montage of the best moments, you promote your business for maximum audience exposure. Encouraging your loyal customers to share their feedback in a video gives your brand the authenticity and credibility prospective buyers look for. Brands can build strong loyalty by creating YouTube ads that involve storytelling through content that can make the audience emotionally invested.
Connects You with Your Audience
YouTube ads allow your brand to showcase its personality while defining the principles you stand for. Compared to an ad in a local paper, a video ad appeals more to the audience when after watching a commercial they can see the brand in action. It’s like putting a face to the brand, understanding their attitude, and shining the spotlight on yourself. To ensure your videos rank high in the search results, remember to optimize the title, keywords, and even thumbnail image to reach the intended audience.
Increase Views of Past Content
Most video ads on TV are fleeting and run for 15 or 30 seconds. But YouTube works differently. Branded videos on YouTube have a long shelf life which can continue to earn revenues for months (if not years) through YouTube views. For example, TrueView ads can not only promote a new video but also increase the view of the brand’s past video. TrueView ads are stoppable in-stream ad formats that allow you to add calls-to-action in the end so the viewers can directly act on it.
Closing Thoughts
The future of video content is bright. YouTube ads can elevate your brand to the next level by helping you reach a wider audience. It is a must-have part of any digital marketing strategy. You can achieve excellent results by strategizing your YouTube presence and optimizing your YouTube ads to boost your brand awareness.
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