How Long Should Your Videos Be to Hook Audiences with Short Attention Spans?
In the world that we live in today, there is so much content. It can be hard for you to grab the attention of your audience. Your viewers are easily bored and easily distracted. If your video is not captivating right from the start, they will click away and move on to the next video. However, there are ways through which you can stop your audience from getting distracted.
What should be the ideal length of a YouTube video?
If you are making a B2B video on YouTube, you should keep it under two minutes. Some creators create long-form videos which can last for more than 12 hours. However, when it comes to branded content, you should stick to short-form videos. When you are working on video ads, it’s best not to increase their length beyond 20 seconds. If you are going for bumper ads, six seconds is more than enough.
The average attention span of a human is about 20 minutes. In the case of online videos, this attention span is reduced to 60 seconds. YouTube video length matters a lot as it can affect your viewership.
Now, let’s get into some more tips that will help you hook audiences with short attention span:
1. Make the video captivating right from the start
Over time, your videos will lose viewership. As the viewers continue to watch your videos, they might get bored or distracted. So, if you want to increase your YouTube watch minutes, you must add the most interesting part as the first shot.
It is important to remember that your audience engagement will have a linear decrease. However, it is during the first 20 seconds when the viewership has an abnormally sharp decline. You can avoid this by ensuring that your video is interesting right from the start.
2. Be clear about the aim of the video
Every single shot of your video should provide new, specific information to your viewers. If you are not able to get your point across, your viewers will stop listening to what you have to say. For example, if you are endorsing a product, you cannot make your testimonial sound like a bad advertisement that raves about the product but doesn’t have any substance. In this case, you have to let people know exactly why you are endorsing the product and how they can use it. If your viewers find this information helpful, they will continue watching the video.
3. Add your own personal touch
Let’s explain this by continuing the example mentioned in the second point. When you are endorsing a product in a video, you should not start the video by talking about the product. Instead, you need to talk about your personal experience with it. If your viewers relate to your experience, they will stick around and watch the whole video.
There are times when you need to be brief, and there are times when you have to slow down. And even though short-form videos are preferred in this fast-paced world, it doesn’t mean that longer-form videos aren’t important. They can be used to build brand loyalty and help the audience connect with the brand. What you do need to focus on is the story. For example, if you are talking about a feature of the product or providing a few stats, it is best that you create a short informative clip that lets your viewers know exactly what they want to know. However, if you want to tell a story, longer videos are the way to go.
Video marketing is an integral part of your marketing campaign, and YouTube is a major platform that you can use for it. However, without the proper following, it can be difficult to get your channel to the position you want. Thankfully, there are ways to get a big following in a short span of time, along with free YouTube views. With SoNuker, you will be able to buy YouTube views, buy YouTube subscribers, and buy YouTube likes. It will help you grow your channel and gain the success you want on the platform.
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