How to Build the Perfect YouTube Playlist for Brand Marketing?
YouTube has become one of the most potent platforms for marketing brands, and if you want to market your brand, you can’t afford to ignore playlists. A YouTube playlist can work wonders for brand marketing due to the diverse array of benefits that it has to offer, which include:
- Playlists facilitate the telling of stories, i.e. you can make a playlist with videos covering similar topics.
- You can share a single playlist link, effectively directing your audiences to multiple videos.
- Playlists, when well optimized, will make your YouTube content more discoverable.
- The YouTube algorithm promotes playlists.
- Playlists make channels look more organized and professional to the average YouTube subscriber.
So, now that you know what the benefits of YouTube playlists are, it’s time to take you through the top tips for building one for marketing your brand.
1. Create intro videos for your playlists
Many brands go ahead with playlist creation without creating intro videos. However, we recommend you create them for each one of your playlists. Why? Well, the fact is that intro videos can offer a glimpse into your playlists’ content to your target audience. Quite simply, they will save your audience’s time as they will know whether the content they are looking for is in the playlists. Additionally, you can make viewers feel more welcome to your channel through intro videos, which is bound to enhance audience retention.
2. Optimize your playlists for search
Search engine optimization (SEO) is an integral part of YouTube marketing these days. While you should optimize each video’s title and description sections with the right keywords, you should do the same for your playlists. This will allow your playlists to be discovered not only on YouTube but also on the search engine of its parent company Google. We recommend using a keyword research tool to determine the right keywords based on the topics covered by your playlists.
3. Ensure that the videos are ordered properly
We’ve already mentioned that playlists will allow you to tell stories to your target audience. However, to make sure that happens, you need to line up your videos in the correct order in a playlist. For instance, if your playlist is about a product, it can include how-to, unboxing, and product review videos. It would be best if the unboxing video came first, followed by the product review and how-to videos. This would ensure that information is provided to your target audience in a step-by-step manner – in a way that stimulates their curiosity so they keep watching.
4. Pay attention to the video thumbnails
Pictures tend to capture our attention before words do, which is why the thumbnails of your YouTube videos play a vital role. During the playlist optimization process, keep an eye out for the thumbnails of all the individual videos within the playlist. Quite simply, there shouldn’t be a single video without an optimized thumbnail. For optimizing thumbnails, you’ll need a high-quality image, preferably of something eye-catching and relevant to the video content. You can also enhance the image by including phrases that can instantly let a YouTube viewer know what the video’s about.
Conclusion
So, those were the four best ways to build the perfect YouTube playlist for brand marketing. Last but not least, you should check out your competitors to see how they’re building playlists of their own. Of course, you shouldn’t copy what they’re doing. However, it wouldn’t be wrong for you to take a leaf out of their book.
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