How to Optimize Your Ads on YouTube?
With over 1 billion people on Youtube, as a brand you should optimize your ads for maximum engagement and sales. Having a platform like this has enabled many brands to increase sales and revenue for a fraction of the cost of advertising.
This is especially true in the age of social media. Ads have played an important role in increasing brand awareness redirecting people to your website. With 66% of the people preferring visual-aided learning, it is no doubt that Youtube is one of the biggest platforms right now. Social media marketing has been on the rise and you should take advantage of this fact.
As a company, you should keep in mind how your ads would be perceived by the audience and how you can make the maximum impact. Youtube Ads work wonders for people as they are a great way to reach potential customers.
You should make sure that your ads are optimized and streamlined to drive traffic towards your goal. Here are a few ways to do that –
Keep in mind the placement
The terms “YouTube Ad campaign” and “Video ad campaign “can be used interchangeably but this can lead to confusion. The ads you are running on Youtube can also be displayed on various other websites and places.
From the Edit placements tab, you can add where all the video ads will show. This can be particular Youtube channels, broad interest, or even hyper-specific websites. Select the relevant sites and channels in the Display Network and let your ads do the work.
This way not only your ads are seen by a wide variety of people but also to hyper-specific people. Catering to both enthusiasts and people just scrolling by your ad can pique their interest within seconds. This leads to better engagement and ultimately better sales. Thus it is important to sit down and decide what all networks you want the Ad to be on.
Your placement isn’t as accurate as you think
Google has got rid of the display planner with its new UI and you cannot see which all websites actually allow video ad space. When you are researching relevant websites you will find hundreds of them. You might be thinking that this is a great option and will work wonders for you but wrong. You will get websites that have all the display ads available on the website and not just video ads.
This means you can fill in the website in your placements tab but the video ad will never appear there because the website does not support it. This can get worse if you want to target a few very specific websites and Youtube only. In such cases, you will not be able to place your ads without any notifications. You will think that the video ad campaign has become more targeted and streamlined but on the other hand, it has become more ineffective.
Make sure you vet out the websites that can display video ads beforehand so that this does not come to you as a surprise. Check on the ad groups frequently after the initial launch to make sure your ad is up and running.
You won’t be featured everywhere
It is important to know that on highly successful channels and on some keywords it can be hard to be advertised. You might not have the budget or your bid might be too low to get a spot there. This also happens if you have some negative keywords on your list.
It is ok to not be seen in some places but it is more important to be seen by the targeted demographic. Keep checking who is watching your video to make sure that the video is reaching your intended audience.
Choose the correct inventory type so that your video ad is associated with the right kind of content. Opt-out of content that might not be in sync with your brand’s personal agenda might not just be a good fit overall.
Your ads can be viewed on tablets, phones, or desktops. It is best that you have all these three categories enabled so that you reach the maximum number of people. If a device is performing poorly, you can always remove it in your next video ad campaign.
We at SoNuker understand that running ads and marketing yourself is not easy. So why not make it easier on yourself and hand over these duties to us. We specialize in youtube ads, social media advertising, and video optimization. Our expert staff can easily make your videos perform better and get your free Youtube subscribers too.
Contact us if you have any doubts, and we will be more than happy to clear them. With great customer satisfaction ratings and experience in working with big names in the industry, we will be more than happy to help you.
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