How to Spot the Right Influencer for Your YouTube Marketing?
Influencer marketing on YouTube is turning into a huge phenomenon in the present times. Much of it is because of the increasing popularity of the video-streaming platform itself. Let’s take a look at a few numbers here:
- With 2 billion monthly active users around the globe (79% of worldwide internet users), YouTube has emerged as a go-to platform for brand marketers.
- Every minute, about three hundred hours of video content is uploaded to the platform, which gets more than 30 million visitors in a single day. Also, 9% of small businesses in the United States are on the platform.
- Over 1,300 brands are shelling out money to YouTube users to sponsor their product offerings. That’s an all-time high reached in terms of unique brand partnerships.
Given these numbers, it would be apt to say that YouTube and influencer marketing is going hand-in-hand as competition rises and there’s a growing interest for people in the platform. However, success in YouTube influencer marketing will come only when you associate with the right influencer. Here are a few tips to follow while looking for one:
Know your niche
The first step to identify an influencer for your brand is to be clear about your niche. You need to choose a genre that aligns well with your brand. An authentic endorsement is of great importance in YouTube influencer marketing. Try to capitalize on the commonality shared by audiences. For instance, history buffs will be interested in watching historical content on YouTube, while fashionistas will be keen on fashion channels. Associate with an influencer who is posting content that is close to your brand. On-camera recommendations from such people will do wonders for your brand.
Know who’s talking about you
Identifying the best-suited influencer for your brand will require you to know your target market in and out. Influencer marketing will reap you results only when your target audience trusts your brand. After you gain this knowledge, you need to find out who’s talking about your brand and where. There could be influencers who are mentioning your brand on social media networks. If you see that an influencer is already endorsing or recommending your brand, it would be easier for you to forge a partnership with them.
Familiarize yourself with various influencer tiers
Typically, there are five influencer tiers identified so far based on the number of followers they have: Elite (1 million+), Marco (100K-1M), Mid-tier (25k-100K), Micro (10K-25K), and Nano (1K-10K). While choosing to work with influencers who fall in these tier levels, you need to keep your marketing budget in mind. Micro and nano-influencers generally cost less compared to the other three tiers. You should know the respective levels of engagement they are creating on YouTube to make the best choice. Make sure you are clear about the average number of views and reach you wish to achieve through your influencer marketing campaigns.
Lastly, the trending tab on YouTube can be a potential source of an influencer for your brand. For any YouTube creator, a trending video can be an eye-ball grabber. These videos get the support of the platform’s algorithms, which is why they get listed in this section. You can surf through this tab to know which YouTuber is posting the “hottest” video. The catch here, however, is to find an influencer that connects well with your brand. You can even leverage hashtags on YouTube to not only check out videos related to your niche but also identify their creators. These influencers may be making a smaller impact, but they can surely make a difference.
You should definitely try these tips to spot influencers who would be the right fit for your campaigns on YouTube. They will surely help you move your brand forward on the platform.
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