How to use user-generated content for YouTube marketing?
You can put a lot of money into your YouTube marketing efforts for making high-quality videos. However, if all the videos are a product of your investment, it’s unlikely that those efforts will translate into long-term success. If you really want to tap into the potential of YouTube for reaching out to new audiences and making truly meaningful connections with them, you’ve got to consider using user-generated content.
The stats don’t lie – online engagement increases by a whopping 28% when consumers see a brand using its own authored content along with user-generated content. But how do you use user-generated content for marketing your brand on YouTube? Read on to know the answer to this question.
1. Ask existing customers to submit their videos
You could ask your existing customers to submit videos of them using your products/services. Once you receive their videos, you can pick and choose from the videos that showcase your brand along with your products/services in the best possible light. You could also ask them to submit testimonial videos, which would make it more likely for newer audiences to trust you and what you’ve got to offer. You could also organize contests and invite your audience to participate in them by submitting their videos. You could reward the creators of the best videos by offering discounts and product giveaways.
2. Collaborate with influencers
There’s no better way of doing video marketing on YouTube than collaborating with influencers. So, reach out to YouTube influencers operating in your niche and request them to collaborate with your brand. As part of the deal, you may have to keep providing free products to the influencers from time to time. However, in the long run, it’ll pay off, as the influencer’s audience will get to know about your brand. Sponsoring videos is also a great way to get influencers to feature your products across their videos.
3. Reach out to experts for creating tutorial videos
If your customers want to know how to best use your company’s products/services, we recommend reaching out to niche experts for crafting tutorial videos. Over the years, ‘how to’ and other types of tutorial videos on YouTube have amassed millions of views. Apart from giving your audience information on how to use your products, tutorial videos can also help them identify the problems they have and how your offerings solve them.
Many brands make the mistake of not including user-generated content that points out the cons of their products. Remember, your audience isn’t comprised of fools. So, if you try and trick them into believing that your products have no flaws at all, it’s most likely to backfire. Instead, try and be authentic in your use of user-generated content. For example, if an independent reviewer speaks negatively on a certain aspect of your product, showcase it in front of your audience. This will make your brand seem more authentic and more worthy of trust. However, on the product development front, you should ensure that all efforts are made to improve on the weaknesses of your previous offerings.
So, these were four of the most popular ways of using user-generated content for YouTube marketing. As YouTube content creation grows more and more, one thing’s for sure – the marketing opportunities on YouTube will only get bigger and better.
Remember, the point of marketing on YouTube isn’t just to increase brand awareness and customer base. It’s also about growing your YouTube channel through more views and more subscribers. If you want free YouTube subscribers and views, you should definitely consider SoNuker for growing and expanding your brand’s fanbase on YouTube.
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