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YouTube, in the last decade, has managed to become one of the internet’s most awe-inspiring success stories. It has more than a billion users, the world’s second-largest search engine, and five billion videos being viewed…

In the recent past, brand marketers across the globe have come to realize the importance of video marketing in the modern-day digital landscape. There’s absolutely no doubt that video ad campaigns have immense power to…

There’s no denying the fact that YouTube videos that are edited well get the most engagement by serving their intended purpose of communicating a message. But that’s where the challenge is. You may have got…