How to Use YouTube to Market Your Hotel?
Believe it or not, people consider a range of factors before choosing a hotel to stay, either during their vacation or business trip. This is where video marketing plays an extremely crucial role, and YouTube is the best platform to go about with it. In fact, video content is a must-have for any hotel or hospitality business because it has the power to entice viewers.
Be it a time-lapse or a walk-through video, any form of video content on YouTube can do wonders for a hotel brand. The hotel’s location is one of the most crucial factors that travelers or vacations evaluate while selecting a place to stay. A video posted on YouTube, showing a time-lapse of sunrise in the hills or daily life in and around the hotel, can get people to plan their bookings immediately.
YouTube videos can increase sales and promote a hotel brand in the most impactful manner possible. Given the enormous user base of YouTube, especially comprising today’s tech-savvy, entertainment-conscious millennials, a single YouTube video can boost the brand’s reach and generate awareness. YouTube provides an easier way for them to spread information amongst their target audience and also meet their entertainment needs.
Here are a few tips that hotel brands and hospitality businesses can follow for marketing on YouTube:
Conducting virtual video tours
Prospective customers of a hotel—somebody who’s just searching for options to stay—are more likely to finalize a booking after a virtual tour. However, one important fact that hotel brands should know is that it’s only the most entertaining and compelling content that will stand out amongst their prospects. 360-degree panoramic videos are a great way to showcase the hotel brand and the alluring amenities that guests can enjoy.
Knowing the technical bit
There’s a reason why the searchability of any digital content is emphasized so much these days. Unless and until people can find the hotel brand when they are looking for options, the entire marketing exercise becomes redundant. The most important aspects to consider here are video title and keyword. The use of relevant, search-friendly keywords increases the visibility of the video content. Google Keyword Planner helps greatly in the process.
Creating detailed descriptions
The video description is an important section on YouTube because that’s what will determine whether to click on it in the first place. Moreover, prospects will want to know everything about the hotel in order to make a decision. The video description should clearly articulate what the video is trying to show and what prospects can expect from the brand. Not to forget, it should include a link to the website and social media channel and should mention the contact details for their convenience.
Testimonials are a great way to win the trust of prospects. Every savvy traveler will be concerned about the location, comfort, amenities, and other conveniences before deciding to finalize their choice. Testimonials from previous customers can help hotel brands showcase aspects that make them a trustworthy option for prospects. They give enough reasons to prospects to choose to go and enjoy their stay at the hotel. It’s important for hotel brands to bring out their USP through testimonial videos and align them with prospects’ emotional makeup.
The above are just a few of the many ways that hotel brands can use YouTube to market their services. It’s a continuous process. They have to keep experimenting in order to find out what works best. However, the aim of any video marketing campaign run on YouTube should be to engage prospects and strike an emotional chord with them. So, relevance, consistency, and creativity remain the cornerstone.
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