Marketing Tips for Attracting Millennials on YouTube
Suppose that you have created a video that is targeted at millennials. You post that video on YouTube and share it on different social media platforms, but for some reason, you are unable to find the right viewership and engagement. In this article, you will be learning about the marketing tips that will help you attract millennials on YouTube. But first, let’s get an understanding of who exactly millennials are?
Who is a millennial?
Any person born between the early 80s to mid-90s is a millennial. The accepted birth years range from 1981 to 1996. Millennials are known to have been born during a technological boom that shaped the generation. It changed the way we communicate with one another.
How to attract millennials on YouTube
1. Understand your target audience
An in-depth understanding of your target consumers is crucial. This includes knowledge about your tastes, disposable income, product preferences, sites they visit, the content they consume, spending behavior, and more. Millennials are known to be more entrepreneurial. They are more inclined toward turning their hobbies into full-time jobs. As per the information you gain from your research, you can create and implement marketing campaigns appealing to the entrepreneurial spirit of the millennials.
2. Select your channels carefully
Once you have posted content on YouTube, you need to promote it on other social platforms as well. You also need a strategy that will ensure that you get views on the channel. This revolves around reaching the right audience and engaging with them. Remember that if you perform well on YouTube, your search engine rankings will improve as well. Don’t forget to add the relevant keywords and hashtags to make the most out of your content. You can create snippets of your YouTube video and post them on your other social media channels like Snapchat, Instagram, and Facebook.
3. Create authentic content
Millennials spend a lot of time on their phones, and they want content-driven media. They scour the internet to find websites, blogs, and videos that educate them and offer some value. They want to engage in a user-centric environment, and the factor that is most important to them is authenticity. This affects their shopping decisions as well. Through influencer marketing, you can find some people in your niche who can help you develop authentic content for your brand.
4. Add a call-to-action (CTA)
Your video needs to have a prominent CTA to entice your audience. However, you should make sure that you aren’t too pushy or obtrusive. Some of the goals that you can accomplish with CTAs are directing them to your website, making them join a mailing list, taking a poll or survey, asking them to subscribe to a newsletter, and performing A/B testing that will help you measure your marketing campaign’s performance, and more.
5. Keep it simple and interactive
Millennials don’t have a shortage of content. However, they do have low attention spans and don’t want to spend too much time clicking or waiting. If you want to grab and keep the attention of your millennial audience, you have to make your video as engaging as possible. Add subtitles or captions on the bottom so that viewers can watch it while they are watching their TV. Make it easy for your viewers to share your video on their social media accounts.
YouTube millennials have been wired to consume authentic and honest experiences. So, marketing to them is a long-term play. You have to provide original, engaging content and keep the above-mentioned tips in mind. If you want some help with increasing the number of YouTube subscribers, you can take the help of tools like SoNuker. They offer free as well as paid services through which you can get free YouTube subscribers, free YouTube likes, and more. You can also buy YouTube watch hours and YouTube shares.
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