YouTube is increasingly becoming a popular platform for businesses to market their brand. With YouTube being the second largest search engine after Google, it makes sense for you to invest in YouTube marketing for your business. With so many videos being uploaded to YouTube every minute, the competition on the platform is intense. If you want to stand out from your competition, here are some pointers on what you can do to maximize your YouTube marketing results.
Create great content
You can’t hope to build your brand without making great videos. Your videos should capture your audience’s attention and offer them value. Identify your target audience and create videos that can help to address the needs of your target audience. The type of videos that usually gain popularity on YouTube include tutorials, interviews with experts, Q&As, product reviews, and challenges, to name a few. Make videos that are compelling and helpful to your target audience.
Make your videos easily accessible
If you want to make your videos more popular, optimize them for search engines by focusing on these main areas:
- You need a captivating title where the keywords you’re targeting appear at the beginning of your title so that they show up in search engines.
- You must have a description that includes necessary keywords and gets people interested in wanting to watch the video.
- Make sure the tags section mentions all keywords.
Focus on branding
Focus on branding your YouTube channel so that your viewers get a full-fledged experience when they watch your videos.
- Customize your background to create a distinct look for your channel and choose colors that represent your brand.
- Select Player View so that your featured video auto-plays when someone visits your channel, increasing the number of YouTube views you get, thereby impacting your visibility.
- Make a playlist of your most popular videos or videos showcasing your products and services so that they appear to the right column of your channel when viewers watch your videos.
Make use of annotations
With annotations, you can embed links that serve as clickable calls to action. These may include links to other videos or playlists on your channel, or even present your viewers with the option of subscribing to your channel. They’re also effective if a video on your channel has outdated information. You won’t have to delete the old video and have it go to waste. You can just make a new video with the updated information and include an annotation that directs your viewers to the updated video with correct information.
Post a bulletin for your subscribers
You’ll find the Post Bulletin tab on top of your channel, using which you can make a bulletin and include a link to a video that’ll show up on the home pages of your subscribers. This way, you get to direct traffic to your video and get more views for it.
Make use of YouTube ads
There are many different types of ads that you can benefit from on YouTube. You can bid on keywords for YouTube ads similar to Google’s pay per click basis for ads, and once your video is submitted as a promoted video, you can run CTA (call to action) ads that allow clicking from a video directly to a website.
Promote your content on other social media platforms
To increase the reach of your video, take advantage of every social media platform you’re on, and promote your content there. Share it on Facebook, post about it on Instagram, tweet about it, or even write a blog post about it. You’ll be able to direct people from your other social media platforms to YouTube and extend your video’s reach.
Learn from YouTube analytics
You want to ensure that your efforts are paying off. Analyze data drawn from YouTube Insights to identify what’s working and what isn’t so that you can make the needed changes to your YouTube marketing strategy.
With the help of these above-mentioned marketing strategies, you can ensure that your YouTube videos obtain a widespread reach. You must remember to stay consistent in your efforts to see the best results.