Optimizing YouTube Channel Layout: Why it Matters for Marketing
Imagine this; you’ve invited over some newly-made friends to your home, and in your mind, you’d like to form a lasting relationship with them and want them to keep coming over. In such a scenario, you’d make a conscious effort to make your home look presentable and attractive so that it makes your guests feel welcome, wouldn’t you?
Now let’s shift our focus to your YouTube channel. In the same way you had prepared your home for the aforementioned situation, you have to customize your YouTube channel’s layout if you really want to take your YouTube marketing to the next level. Why? Let’s find out!
Your YouTube channel page is a virtual home
Just like you’d ensure that your home is guest-ready when you’ve invited over your friends, you need to keep the elements in your main YouTube channel page viewer-ready. Remember, your YouTube channel page is your home on the world’s largest video-streaming platform, and if you really want to get your content across to as many people as possible, you can’t ignore it. Let’s get into the groove by talking about all the different elements that make up the layout of your YouTube channel page.
- Channel icon: The channel icon is the face of your YouTube channel, and on your channel’s main page, it is located on the top left-hand corner. On the main page, the icon looks big. However, your channel icon also features below every video you post on the platform, and this particular version is small.
Ideally, you need a picture for your channel icon that looks good in both small and large versions, so selecting a high-resolution image is recommended. But what kind of image do you set as your channel icon? Businesses generally use their logos as channel icons, while individual YouTubers use headshots.
- Channel art: The channel art is the big rectangular header image that is displayed behind the channel icon on your YouTube home page. Unlike the channel icon, it is only visible when people visit your main YouTube channel page. However, just because it’s not as visible as your channel icon doesn’t mean that you shouldn’t focus on it.
Since the channel art space offered by the existing layout is much more sizeable than the channel icon space, you can use it to convey additional information about your channel or include calls-to-action (CTA) for your viewers. For example, your channel logo at the center and a message such as ‘like, share, and subscribe’ beside it would make for a great channel art image. Also, don’t forget to optimize your channel art image for different devices.
- Trailer video: The third key element in your YouTube channel layout is the trailer video, which appears whenever someone visits your main page on YouTube. In this trailer video, you could explain, in brief, to your audiences regarding what your channel is all about and what kind of content they can expect after subscribing to it.
- Content organization: Once your channel icon, art, and trailer video are all set up, it’s time to organize your content. YouTube allows channels to create different sections on their home pages, and you can use this feature to showcase the variety of your content. If you imagine the icon, art, and trailer to be the fancy lights in your virtual living room, the sections represent the furniture.
For example, if you are a travel photographer/vlogger who has different sorts of videos such as full-blown vlogs, time-lapses, and QnA videos, you could create three separate sections to showcase your variety to potential viewers.
Simply optimizing these four elements in your YouTube channel layout can pay dividends in the long run. However, you need to ensure that all your videos are top-notch, because ultimately if you focus more on the layout than on the videos, your YouTube career won’t gain much traction.
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