Tips for Interacting with Subscribers on YouTube
YouTube is, no doubt a great platform for marketing. It lets you use attention-grabbing content to engage with your audience, increase brand awareness, and optimize lead generation. Considering that more than 500 hours of videos are watched every day on YouTube should be enough to make you invest in YouTube marketing if you haven’t already.
That said, successful YouTube marketing requires consistency and effort, and interacting with your subscribers is a huge part of this. When you interact with your subscribers, it makes them feel valued and appreciated, thus contributing to brand trust and loyalty. Here are a few tips you can use for interacting and engaging with your YouTube subscribers.
Pin your own comment or your favorite comment from subscribers
YouTube has allowed channel owners to pin a comment to the top of the comment section and this is a great way to promote your channel further. If you have an important announcement that you want to share with your subscribers, then pinning it as a comment will make it appear right below the video.
If there are any positive comments about your brand or the video that has been shared by one of your subscribers, waste no time in pinning that right at the top of the comments section. Others will always see this positive and appreciative comment regardless of how many other comments there are.
Interact with them in the comments section
The comments section is a great way for you to interact with your subscribers. Simple tasks such as liking their comments or replying to them can make a huge difference in making them feel valued.
A simple thank you or a heart emoji to a praise or positive review or a LOL or laughing emoji to a funny comment can go a long way in establishing you as a customer-centric brand. You can even be a little humorous and cheeky in your replies! The power of YouTube doesn’t stop only at sharing your video content.
Create videos that motivates engagement
Your video content itself plays an important role in the amount of engagement that you receive from your viewers. When you make videos that motivate your audience’s kind of response or engagement, you are bound to receive more traction on that video.
For example, if you are sharing a video where you speak about your experiences in college, you can ask your viewers to share some of their own experience in the comments section. Another example is asking your viewers to start a challenge or trend and then ask your viewers to film themselves participating in that challenge.
Don’t forget to share your social media handles such as your Instagram, Facebook and/or Twitter on YouTube. You can add them in the description below the video, where you can add the link to your profiles. You can also add them in your profile banner and at the end of each video.
Even if you don’t outrightly ask your YouTube subscribers to follow you on other social media platforms, they will most likely follow you if they like your content on YouTube. This helps increase your reach and increase engagement on YouTube and other platforms where you are active.
With these simple yet effective tips, it is possible to interact with your subscribers on YouTube, increase engagement on your videos, and gain customer trust and loyalty. You become a friendly and familiar brand that your audience feels like they can personally trust, which goes a long way in growing your business.
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