Tips & Tricks To Use Instagram Swipe-Ups To Generate More YouTube Subscribers
Be it any social platform, content creators and business are always on the lookout for new ways to increase their online presence and to expand their audience. One way to do this is by promoting one platform on the other- like using your Instagram following to increase the number of subscribers on your YouTube channel.
Both the platforms are visual in nature and the former can play a huge role in increasing your subscriber base for the latter. If you plan on being in the competition for the long run, it is imperative that you make the best of both medias by using their own features. One such feature is the linkable swipe-up feature available on Instagram Stories.
How Instagram Swipe-Up Feature Helps Gain YouTube Subscribers
We’ve all heard of the feature that allows verified accounts and business accounts with 10k or more followers to add links to their stories. Though it has this condition of the number of followers, but once it becomes available- there is no limit to what you can do with it.
Instagram creators add links to their personal blogs, websites and any other content on their stories. This helps create engagement on not only Instagram but also the linked platform. YouTube marketing through Instagram works similarly.
Enabling Swipe-Up for Instagram Marketing
Using this features is very straightforward. Once your account meets the eligibility criteria for swipe-up feature, you will see a ‘link icon’ on your story editor. You simply have to click on the icon and then choose the ‘+Web Link’ option. After you paste the link to your content, click on ‘Done’ and your swipe-up story will be ready.
Effective Ways of Using Swipe-Up
There are no rules when it comes to using swipe-up, but there definitely are some tricks on how to use it effectively. If you’re using swipe-up but it’s not gaining clicks, then you will have to change your marketing strategy. Here are some easy and effective tips on how you can share your YouTube links and gain wider audience.
Tease Your Audience
There’s nothing that leaves the audience curious for what’s next more than an interesting teaser or cliff-hanger. A simple video shot from your front camera would be enough as long as you’re able to pique their interest.
Create Short Trailer Videos for Instagram Stories
After uploading your YouTube video, you can post a snippet or make a small trailer for your story.
Remind Your Followers About Upcoming YouTube Videos
Create subtle hype for your videos by reminding your followers on what’s coming up.
YouTube giveaways are popular and for good reason. They’re very effective in substantially increasing your subscription numbers. You can promote your giveaway through the story and link it to your YouTube where the main event will take place.
Link Your YouTube Channel
Your Instagram followers are following your account for your content and there is good chance that they would be interested in your content in another platform too. Talk about your channel on your story and link it.
Be Creative and Post Regularly
Some followers may miss the small swipe up logo at the bottom of the page. Don’t shy away from making the story visually appealing and using stickers and GIFs to point out the link.
Remember to link all these stories to their respective YouTube video or the channel itself.
There’s no limit to all the possibilities and ways you could use for online growth. Using ‘swipe-up’ is just one of the many ways experienced content creators make the best use of their platform. In the end, your personal experience will teach you what works and what doesn’t. As you experiment, you’ll figure out how to go about all this- patience being the key.
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