Top 5 Colors People Love to See in YouTube Videos
People love the effect colors can have on their minds, and they expect something similar when they watch your YouTube videos. Believe it or not, your YouTube video background color has a profound subliminal effect on your viewers, either causing them to stay hooked on or leave your YouTube channel. This is evident from the viewer psychology fact that different colors can elicit different emotions in people and trigger different behavioral responses. While the effect takes place deep in the psyche of people, it’s a long-lasting determinant of your ability to attract and retain new YouTube subscribers.
So, it’s imperative that you know about color psychology to create the right YouTube video background and boost engagement on your channel. The tips below should help you use color psychology to attract new YouTube subscribers by creating the desired impact on them:
1. Speed-up decision-making by using red
It’s seen that the color red has such an effect on viewer psychology that it can create a sense of urgency and speed up decision-making. The characteristics of red, which is a vibrant one, exudes energy and is seen to increase the heart rate of people. Using it to target bottom-of-the-funnel YouTube subscribers with offers and discounts can prove rewarding for brands. However, you should be careful about how you use this color because it can also elicit negative emotions. The key is to use it sparingly, only to highlight what’s most urgent.
2. Increase your click-through rate with blue
As a YouTube marketer, you may be wondering about the association between your YouTube video background and CTR. Well, the application of color psychology has revealed that using the color blue in your YouTube channel, especially in your video thumbnails, can greatly increase the number of clicks your content gets. Blue creates a sense of trust and prompts people to make impulse buying decisions. Facebook and Twitter perhaps know this viewer psychology fact, which is why they have used it in their color scheme.
3. Create a friendly avatar with orange
The color orange does not always get the importance it deserves, but it’s actually smart to consider it as a color psychology hack. Most of you may not know, but orange is a great color to use for call-to-action (CTA) on your YouTube video. A YouTube video background that has orange often pushes people to take necessary action on your channel. It can be buying your merchandise or subscribing to your channel. If you want to boost conversions and paint a friendly picture of your brand before your new YouTube subscribers, you should certainly consider using orange in your channel.
4. Radiate luxury by using black
If you are offering something high-end and luxurious, using black in your YouTube video background would be a great way to positively influence viewer psychology. It’s a dark hue, but it’s truly an impactful one for showcasing luxury items and high-tech products. You can even use it in your video background if you wish to position yourself as an influencer. The color creates a sense of strength and power, which is why Rolls Royce and other high-end products make black a dominant part of their color scheme.
5. Calm the senses of your viewers with white
The soothing nature of white is known to everyone. You should consider using this widely desirable and acceptable color in all your monochromatic schemes. It’s the lightest mixture of all colors, and it’s just the color you should go for if you wish to create a sense of calm and peace through your YouTube video background. It’s simple and minimalistic, and it gives a clutter-free content layout, giving your viewers an interface that’s easy to navigate and view.
The above colors are just some of the many impactful ones that YouTube viewers love to see. Having an in-depth knowledge of color psychology can greatly enhance the quality of your videos, helping you attract new YouTube subscribers. If you wish to boost engagement on your channel, you can use a tool like SoNuker, which gives you free YouTube subscribers, free YouTube likes, and free YouTube comments.
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