Top Tips to Writing a Compelling “About” Description for Your YouTube Channel
The importance of a YouTube About page
Acing the YouTube ballgame requires you to blend logic and creativity in the right proportion. You may have created masterpieces of video content for your YouTube channel, but your efforts are unlikely to reap results if you miss out on one critical element—YouTube about page.
The YouTube about page, also known as channel description, is what describes your YouTube channel. Your YouTube description is a brief outline or synopsis of the type of video content you post on your channel. You will find the YouTube description on your channel’s main page as well as in YouTube’s search results.
The YouTube about page plays a huge role in SEO optimization for YouTube because that’s where you can include keywords to boost your visibility on YouTube’s search results. Most importantly, your visitors read when they land on your channel to know more about your brand. So, it’s imperative that you craft a compelling YouTube description to grab the attention of your visitors and to keep them hooked to your channel.
How to write a YouTube description that engages your visitors?
The attention span of people is undoubtedly very short. So, it’s important to catch their attention within seconds. That’s where your copywriting skills come into play. If you are clueless about how to craft a compelling YouTube description, then check out the following three tips:
1. Know your keywords thoroughly
First and foremost, you need to optimize your YouTube description with relevant keywords for it to appear on YouTube’s search results. Doing thorough keyword research using a tool like Google’s Keyword Planner or SEMRush can find keywords that are most searched. These tools also equip you with data on search volume, keyword difficulty, and overall keyword competition that can be used for optimizing your YouTube about page and video titles. The more industry-specific your keywords are, the better your chances of success.
It’s also important that you include searchable keywords on your YouTube about page. Your video’s discoverability will depend on how your combine keywords from Google and YouTube search trends. Using two or three related keywords in each YouTube channel and video description would be ideal. Also, for SEO optimization for YouTube, you should include your primary keywords in the first three sentences of your YouTube about page.
2. Create value for your viewers
YouTube viewers do have expectations when they land on your channel. Either they wish to know about something, to entertain themselves, or to educate themselves. Your YouTube about page should set the expectations of your viewers. Your focus should be on creating value for them. Your YouTube description should clearly answer “how” you intend to create the desired value for your viewers. Also, you should let them know how often you are planning to post on your channel—whether it’s daily, weekly, or monthly.
It’s also important to state your value proposition on your YouTube about page. Tell your viewers what’s in for them in your channel. Why should they subscribe to your content? What benefits are in store for them? Answering these questions will help you express the value you create for your viewers through your YouTube channel.
3. Humanize your YouTube description
Last but not least, you should know that you are writing for human beings at the end of the day. It’s true that you need to keep YouTube’s algorithms in mind. But your YouTube description should have a human touch, to say the least. Excluding this element can subject you to penalization by YouTube, especially if your YouTube about page is just a clutter of SEO-optimized keywords. Honestly, such a strategy does more harm than good to your online brand image on the platform.
To humanize your YouTube about page content, you should craft it in a language that your viewers can understand and relate to. Having an authentic voice will position your brand strongly and encourage more user engagement. Ultimately, your YouTube channel and videos get the needed traction to thrive in a competitive landscape. From your introductory lines to your call-to-action (CTA) and everything in between, write your copy just like a real human would do for a fellow human.
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