Use These Tips to Rank High on the YouTube Search Results

Use These Tips To Rank High On The Youtube Search Results

Did you know, by 2022 more than 82% of all consumer internet traffic will be through online videos? That’s a gigantic chunk! But, it’s not hard to believe since on average, people watch 16 hours of online videos weekly. These numbers are only going to multiply as we move forward. It indicates one thing very clearly – video content is the future. YouTube is the second-largest search engine platform that offers your business different ways of leveraging video content.

85% of the businesses already use videos as a marketing tool. If you want to stand above the rest in today’s business world, you have to rank higher in YouTube search. In this article, we have rounded up some useful tips to help you improve your search ranking on YouTube.

Use the Right Keywords

If you want to drive traffic to your YouTube posts, you must target specific keywords with a good search volume. YouTube’s ‘search suggest feature’ does a good job of informing you about the trending keywords. Or, you could look at your competitor’s videos and study the keywords that have worked for them. Selecting the right keywords can give you high visibility and grow your viewership.

Publish A High-Retention Video

If you want your videos to feature among the top search rankings, you need to keep people watching. The longer a user watches your video, the better it is for your ranking. The goal is to make them stay on the platform for as long as possible. To achieve this, plan your videos in advance, start with a strong opening point that delivers value and make the video relatable. 

Optimize the Video Title

YouTube on its own has no way of telling the audience what a particular video is about. Your title informs the viewers what they can expect from the video. If it’s too long, people may ignore it. If it’s too short, it may not be enough to tell the audience about the video. Ideally, having 120 characters in your title is a good length. Add your focus keyword in the beginning so it encourages people to click and watch.

Youtube Channel Evaluation Service
Do you need a YouTube expert to complete an in-depth evaluation of your YouTube channel & provide you with an action plan?

Optimize the Description

Similar to your video title, the description is just as important. It helps the YouTube algorithm to understand the context of your video, making it rank higher. Consider making the description a minimum of 250 words and include the focus keyword 2 to 4 times. Incorporating a keyword in the first 25 words makes it easier for YouTube to crawl it.

Include Relevant Hashtags

Hashtags are another way to give context to your video which can improve your search engine ranking. YouTube has made it simple by recommending adding phrases and keywords that match the best with your video. Around 10 to 12 tags per video are enough. You don’t want to confuse your audience or take away from the video with too many hashtags.

Create Interesting Thumbnails

When you upload a video, YouTube recommends 3 random screenshots from the video to choose as thumbnails. Instead of this, if you create a custom thumbnail you get to control the first impression users have of your video. An interesting thumbnail can draw the audience and compel them to click on your video resulting in a surge in your Click Through Rates (CTR).

Closing Thoughts

We hope these tips were useful for improving your YouTube SEO. Remember, choosing the right keywords and incorporating them in your title, tags and video description makes a huge difference to your social media ranking. Additionally, consider promoting your YouTube channel on your other social media platforms as well to attract more audience to your posts.

Use These Tips to Rank High on the YouTube Search Results by SoNuker Writers,
Get an access to free video training

Free Training Course:

YouTube Marketing & SEO To Get 1 Million Views

Share this blog post to get free access to 9 hours of video training from a YouTube expert.

YouTube Channel Evaluation service
Do you need a YouTube expert to complete an in-depth evaluation of your YouTube channel & provide you with an action plan?

Comments

Also on SoNuker

How To Optimize Your Ads On Youtube?

How to Optimize Your Ads on YouTube?

With over 1 billion people on Youtube, as a brand you should optimize your ads for maximum engagement and sales. Having a platform like this has enabled many brands to increase sales and revenue for…

0 Comments
How To Create Youtube Marketing Funnel?

How to Create YouTube Marketing Funnel?

YouTube has over 126mn unique monthly users, thereby becoming the most popular video marketing platform in the United States. The social network is also popular amongst the young age group, particularly between 15 and 25….

0 Comments
Sonuker Blog 20

Your Guide to Crafting the Perfect YouTube Call to Action

Video CTA: A marketing tool to drive YouTube success Have you seen the speech bubbles that would appear at the start of almost every video on YouTube, urging viewers to subscribe to the channel or…

0 Comments

We Offer More YouTube Marketing Services

One-time purchase options with no subscription or recurring payment

Service
Price $
$30

Features

  • Guaranteed Delivery
  • Refill Guarantee
  • Safe & Private Delivery
  • One Time Bulk Purchase - No Recurring
  • Delivery STARTS in 24-72 hours
  • Delivery CONTINUES daily until complete
  • Delivery SPEED: 10-100 subscribers per day
Service
Price $
$20
$60
$100
$200
$350
$600

Features

  • Guaranteed Delivery
  • Refill Guarantee
  • Safe & Private Delivery
  • Delivery STARTS in 24-72 hours
  • Delivery CONTINUES daily until complete
  • One Time Bulk Purchase - No Recurring
Service
Price $
$13.50
$20
$25
$40
$70
$140
$270
$530
$790
$1050
$1550

Features

  • Guaranteed Delivery
  • Refill Guarantee
  • Safe & Private Delivery
  • Delivery STARTS in 24-72 hours
  • Delivery CONTINUES daily until complete
  • One Time Bulk Purchase - No Recurring
Service
Price $
$20
$35
$50
$80
$140

Features

  • Guaranteed Delivery
  • Refill Guarantee
  • Safe & Private Delivery
  • Delivery STARTS in 24-72 hours
  • Delivery CONTINUES daily until complete
  • One Time Bulk Purchase - No Recurring
Service
Price $
$60
$180
$300
$450
$700

Features

  • Guaranteed Delivery
  • Refill Guarantee
  • Safe & Private Delivery
  • Delivery STARTS in 24-72 hours
  • Delivery CONTINUES daily until complete
  • One Time Bulk Purchase - No Recurring
Service
Price $
$30
$50
$80
$130
$250

Features

  • Guaranteed Delivery
  • Refill Guarantee
  • Safe & Private Delivery
  • Delivery STARTS in 24-72 hours
  • Delivery CONTINUES daily until complete
  • One Time Bulk Purchase - No Recurring
en English
X
Someone in Purchased
ago