Did you know that about 5 billion videos are watched on YouTube every day? In the digital age we live in today, online video streaming has become more or less synonymous with YouTube, which is why so many influence-rs and content creators have chosen it as their main platform.
With so many options available, which types of videos are the most popular and get the most views on YouTube? Let’s find out.
Before making purchases of new products they haven’t tried before, consumers want to see if it is worth their money. So, they go online to check reviews from people who have used the products, and what better way to check out reviews than with videos where you can see the product in 3D? Besides, consumers trust reviews from influencers and YouTubers with credibility, which means that these product review videos influence purchasing decisions.
These are extremely popular, especially for make-up artists and beauty influencers, crafts and DIY channels, cooking channels, etc. These types of videos show viewers how to do something on their own, be it applying make-up, styling their hair, cooking a dish, creating their own DIYs, or simple life hacks. Such videos are consumed by viewers of all age groups, and they are the perfect combination of informative, value, and practicality, making them a favorite among viewers.
Why do so many YouTubers create their videos following the Vlog style? Mostly because viewers can’t seem to get enough of them because of their authenticity and rawness. A vlog is like an online diary in a video format, where the YouTuber shares what their day is like without following any script. It’s a great way to show viewers the real you and give them a chance to connect with you.
Vlogs are so popular that there are some influencers that even have a dedicated vlogging channel apart from their main channel.
Gaming channels are extremely popular on YouTube, and the influencer with the most number of subscribers, that is PewDiePie, is also a gaming channel. The video-sharing platform has plenty of gamers who upload different types of gaming videos such as video game walkthroughs, commentaries, review newly-released games, etc.
Gaming video makers have plenty of opportunities to engage and interact with their fans and supporters, including live gaming sessions, which is why so many gaming channels have so many subscribers.
Many famous YouTubers which have now become more or less household names started out with comedy sketches and skits. These include Ryan Higa, Lilly Singh AKA Superwoman, Liza Koshy, etc. This alone speaks volumes on how much viewers love these types of videos.
What’s there not to love after all? They are funny, entertaining, often relatable and engaging, and just short enough not to be boring.
Hauls are exactly what they sound like. It’s a type of video, where you, the influencer, shares a bunch of products you have purchased, such as clothes, shoes, make-up, skincare products, etc. and tries them on or show them in detail to your viewers. They are great formats for influencers who have partnered with a certain brand and are trying to showcase and highlight the products of that brand in the video.
No influencer can stay away from the many online challenges such as the Try Not to Laugh Challenge, Highlighter challenge, Reading People’s Assumptions About Me Challenge, Boyfriend/Girlfriend Tag, etc. These are trendy and a great way to attract views and new subscribers.
If you are thinking of video ideas for your YouTube channel, these are some great content formats you can get behind.