Your Guide to Crafting the Perfect YouTube Call to Action
Video CTA: A marketing tool to drive YouTube success
Have you seen the speech bubbles that would appear at the start of almost every video on YouTube, urging viewers to subscribe to the channel or watch the next video? That’s the call-to-action or CTA. Believe it or not, a video CTA is a powerful marketing tool that can help content creators to boost the number of views, subscriptions, and session time. You can seamlessly integrate a CTA on YouTube with the overall user experience and entice your viewers to visit your website and make a purchase.
However, creating a video CTA requires content creators to take a strategic, viewer-driven approach. When used properly, it can take your channel a notch higher. If you are clueless, let’s take you through some ways you can craft a perfect CTA on YouTube:
1. Stick to the starting point of your video
40 percent of viewers on YouTube bounce from videos of a duration of two to three minutes, while 20 percent of them bounce from videos that are a minute long (Source). So, it would be smart to include the CTA at the beginning of the video to generate more clicks. This would draw in people who usually bounce before the video ends. At the same time, people who watch your video till the end will be most likely to take the desired action on your channel.
2. Use the convincing power of action words in your video CTA
A CTA on YouTube that uses action words, such as “Join the webinar,” “Subscribe to my channel,” “Click to know more,” etc. is more likely to push people to take the desired action on your channel. That’s because these CTAs use the action verb, which signals people straight towards an action. When people read such a CTA, they know clearly what they are expected to do. It lets them know the specific action they should take.
3. Use a design that highlights your video CTA button
The video CTA button is what your viewers are going to click. The best way to entice them to take the desired action is to use the lure of a visually appealing design. You should consider white spaces effectively for your video CTA button to stand out. Use contrasting colors and frames so that the CTA button is highlighted well. The brighter your design, the more prominent the button and more the likelihood of people taking an action.
4. Show the value you create through the CTA
As a content creator, your focus should be on creating value for your viewers at each stage of their journey. Your video CTA is not an exception to the rule. You can communicate something of value to your viewers through the CTA. Add words like “Risk-free” or “Free” in your video CTA to make viewers feel instantly that there’s something valuable in store for them. It tempts them to click and take an action on your channel—be it checking out your website, following you on social media, or subscribing to your newsletter.
5. Use call-to-action overlays in your YouTube ads
Last but not the least, you can use CTA overlays in your video ads. These are interactive elements that appear on a YouTube ad and can help you generate more clicks. These appear at the start of the video and become a thumbnail image after fifteen seconds. Desktop viewers can hover their mouse over them to expand it, while mobile viewers can tap on the thumbnail image to expand it. You can add CTA overlays while creating or editing a YouTube ad by clicking on Call to action and adding a CTA of 10 characters and a headline of 15 characters.
These are some of the many ways you can create a perfect YouTube video CTA. If you wish to get more YouTube comments, YouTube subscribers, YouTube viewers, YouTube likes, and YouTube shares, you can check out SoNuker, which can help you boost your channel incredibly.
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