Your Guide to Framing a Tag Line for Your YouTube Influencer Account

If you work as an influencer, you must know just how important a tagline is. In simple terms, a tagline is a catchphrase that you use for identifying your brand. It embodies your identity and can help promote your services. In fact, you can’t promote your brand without a slogan. A good tagline is what makes you memorable. In this article, we will provide you with a few tips to frame the perfect tag line for YouTube account.

It should be memorable

Your tagline should be able to capture your audience’s attention. It has to be entertaining so that it persists in their mind for a long time. You have to word it in a way that embodies your brand and what you want to achieve. In order to make sure that it is memorable, you have to keep it short, precise, and honest. Think about Nike’s tagline—Just Do It. It is short, simple, and memorable.

It should communicate benefits

When a company is creating their marketing material, they ensure that it describes and shows off their brand, product, or service. Now, in the case of YouTube influencer marketing, you are the product. And to promote your features and services, you need to ensure that your tagline communicates what they are. For example, consider Miller Lite. Their slogan is ‘Tastes Great, Less Filling.’ In just a few words, they have been able to communicate that you can satisfy your thirst without consuming a lot of this alcoholic drink. It promotes social drinking positively.

It should identify your uniqueness

There is no shortage of channels on YouTube. So, what exactly sets you apart from that? What entertainment does your channel provide that others don’t? Take a look at the benefits you offer and create them as your selling point. You have to use the tagline to let first-time visitors know that your branded YouTube video content is unique and should be tried and tested. Anything that sets you apart from the other YouTube channels in your niche should be highlighted in your tagline.

It should have a positive tone

A great tagline is one that offers encouragement, guaranteed promise, or positive reinforcements. As a YouTube influencer, your job is to educate and entertain your audience. So, your tagline should include a promise of that.

Now that you know what your tagline should have, here are a few tips to help you write one:

Embed the tagline in your logo

Your tagline will have the most effect with your logo. Having a visually crafted brand, along with a catchy slogan, can help a lot with your brand awareness campaign.

Invest time in planning, drafting, and consulting

You can’t create the perfect tagline in haste. You have to plan everything clearly and discuss it well to ensure greater impact. Your tagline should explain your vision clearly. If you have hired someone to do this for you, make sure that they have all the information
so that they know what exactly they need to create.

Keep it simple

According to the 90-second rule, you have a minute and a half to connect and engage with your audience. Just like your logo, your tagline should also be simple but creative enough to convey your message. It should be precise and easy on the ears. Make sure that you stick to the one-sentence rule.

Add humor

Your audience will respond better to a fun YouTube tag line. If you can make them laugh, or at least smile with your tagline, they will be more likely to remember you. However, it is important to remember that humor might not be for everyone. It is a blurry line between humor and lame. If you think that old-fashioned humor is not for you, stick with ensuring satisfaction or guaranteeing a promise.

So, these were a few tips to create the perfect tagline for your YouTube influencer account. If you want to get some help reaching your preferred follower count, you can take the help of SoNuker. Through their help, you will be able to get free YouTube subscribers, free YouTube likes, and free YouTube comments in no time. Their services will ensure that you have a better YouTube channel with increased followers and views.