Your Guide to Timestamps and Chapters on YouTube
So, you’ve just finished editing a 10-minute video for your YouTube channel. The video consists of several different sections touching on a wide variety of subjects, and you’re wondering what you can do to help viewers who may only be interested in one particular section. The answer lies in using timestamps and video chapters. In this guide, you’ll find out all about YouTube timestamps and chapters and what the differences are between the two. So, let’s get things rolling!
What are YouTube timestamps?
YouTube timestamps have been used for a long time by long-form video creators on YouTube. They are links to specific moments within a video that kick off a particular section.
For example, if you’re creating a tutorial video and addressing a number of problems, you can add timestamps for the different problems you’ll be touching on in the video. Timestamps can be added to the video’s description or as a comment.
So, imagine that you start talking about the first problem and the possible solutions from the 1-minute mark in your video. A timestamp for this section would look like ‘1:00’, which will appear as a blue-colored clickable link. Similarly, if you start discussing the second problem after two-and-a-half minutes, the timestamp would look like ‘2:30’. So these timestamps would appear in the comments or description (depending on where you want to place them) like this:
1:00 Problem 1
2:30 Problem 2
Remember to add titles to your timestamps as they will inform the viewers regarding the particular subject you’re talking about in your video at a particular time.
In this way, you can break down your entire videos into sections or chapters to cater to audiences who just want to view a portion of your video instead of the whole thing. Long-form videos with timestamps tend to fare much better than the ones that don’t feature them, simply because they enable viewers to find solutions efficiently without having to sit through the entire video.
What are YouTube chapters?
YouTube chapters work on the same principle that timestamps do, with the aim of making it easier for viewers to navigate to different chapters within a video. However, unlike timestamps that are typically included across the description and comment sections, chapters appear in the video progress bar when viewers hover their cursors over it.
So, your next question naturally would be, ‘how do I add YouTube chapters?’ Well, the best thing about the chapters feature is that YouTube adds chapters automatically based on the timestamps that you include in either the video description or comments section. However, for the feature to work, your first timestamp has to be 0:00. Also, videos with less than three timestamps won’t be able to enjoy this feature. So, preferably, have three or more timestamps with each timestamp covering a period of at least 10 seconds in the video.
Should the chapter feature be used for all types of videos?
The simple answer to this is no. Both YouTube timestamps and chapters are recommended for long-form video content, i.e., videos that are at least 10-minutes long. For videos that are 3 – 5 minutes long, timestamps and chapters aren’t really necessary, particularly if they deal with comedy, entertainment, or music. On the other hand, videos dealing with tutorials, politics, education, science, and technology tend to fare better with timestamps and chapters, as they are typically long.
Of course, the choice is yours as to whether or not you’d want to include timestamps and chapters. However, we recommend you to steer clear of them if your videos are generally short. Including timestamps and chapters in such YouTube videos will only go on to reduce watch time, which is a key performance indicator used by the YouTube algorithm to rank videos.
Also on SoNuker
How to Use YouTube for Viral Marketing?
After Facebook, perhaps it’s YouTube that’s rocking in the social media scenario, with its 2 million monthly active users. The video-sharing platform is the second largest search engine in the world (after Google, of course),…
Optimizing YouTube Channel Layout: Why it Matters for Marketing
Imagine this; you’ve invited over some newly-made friends to your home, and in your mind, you’d like to form a lasting relationship with them and want them to keep coming over. In such a scenario,…
Do’s and Don’ts of Sharing YouTube Videos for Your Business
YouTube can be a powerful tool for building and growing your business brand. You can use the video-sharing website to further your business digital marketing endeavors easily and conveniently. This article provides you with simple…