YouTube Stats That Show Why Your Business Cannot Afford To Miss Out
Most brands and businesses already realize the importance of YouTube for short and long-term success. However, we are not asking you to take our word for it. Numbers don’t lie, and that’s what we bring to you today. If these 5 YouTube statistics can’t convince you of the importance of YouTube, we doubt if anything else will.
2 billion people log into YouTube every month
That makes it nearly 1/4th of the world population. The sheer number of YouTube users gives it an edge over all other platforms. The only close competitor is Facebook, but both platforms work very differently. What is the implication of this stat? It means that whatever your niche may be, you will find people interested in your videos if they have valuable content. No wonder there are so many successful YouTube channels on unconventional topics.
74% of the adult population in the United States use YouTube
There’s no denying that the United States continues to be a global leader in economy and entrepreneurship. With almost 75% of US citizens using YouTube, it is a great opportunity for overseas businesses to target this market. The United States also happens to be one of the wealthiest countries in the world. For many small businesses located in third-world countries, the US market is their biggest source of revenue. The percentage is set to grow even more in the coming years. If you are thinking about when would be the right time to join YouTube, you cannot go wrong with starting immediately.
77% of people aged between 15 and 25 use YouTube
Millennials are the most tech-savvy generation living right now, and the future will be dominated by them. More than 1/3rd of the millennial population regularly uses YouTube, and these figures come from a 2020 survey. The number has definitely increased in 2021, and continue to rise in 2022. Tapping into the youth consciousness is one of the best ways to use YouTube for business success. To do that successfully, nothing can perform better than YouTube.
YouTube is open to all genders, races, and sexualities
YouTube is an open space where people can freely communicate without spreading hate. The sex ratio of YouTube users reveals that it is one of the most socially aware platforms. While male users have marginally more representation (55%), female users are not far behind (45%). It is also interesting to note that after the United States, India contributes the highest traffic to YouTube. With social awareness becoming a key point in brand image, YouTube is the best place to elevate brand awareness and spread positive social messages.
Adult users spend an average of 42 minutes on YouTube daily
If the average is as high as 42 minutes, you can guess how much time heavy users spend on YouTube. Some spend hours every day, while for others YouTube is the primary source of entertainment. For businesses, it is a great opportunity to tap into this viewing time and leverage it for profits. Companies pay enormous amounts for a few seconds of advertisement time. With a personalized YouTube business channel, they can create better promotional content without paying all that money to YouTube and/or influencers. You can even buy YouTube watch hours to get even more engagement. That’s the reason big and small businesses alike are trying to solidify their YouTube presence.
Conclusion
Stats reveal the truth behind the hype. In the case of YouTube, the hype is as real as it gets. The possibilities to leverage YouTube for businesses are endless. With assistance from YouTube marketing experts like SoNuker, you can also make the most of YouTube for your brand.
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