YouTube Tags and Why They’re So Important

YouTube Tags and Why They're So Important

YouTube might be more famously considered a social media platform; however, it’s essentially a large search engine that allows users to search for the kind of content they want to watch. When we search for a video, we want to understand the context behind it before clicking on it to watch. This is where YouTube tags come into play.

You might have seen words or phrases below the title of YouTube videos describing what the video is about. For example, a video on the best gardening tools for winter might have tags such as “gardening tools”, “garden care” and “gardening”. These tags – words and phrases – describing the context of any YouTube video are referred to as YouTube tags. While these YouTube tags are mostly considered of minimal importance, they can help you in more ways than you can imagine. Here’s why YouTube tags could be excellent for your YouTube marketing campaigns.

Why are YouTube tags important?

Even though these tags might seem trivial and are often overlooked by the majority of YouTube users, they can still be a great asset to boost your YouTube marketing efforts. One of the most obvious reasons for using these tags is to clear any confusion regarding complicated video titles. If you have prepared a video that is especially confusing and might deter viewers from watching it, adding YouTube tags can give them a simple and quick context on what the video is about. This way, they will click on your video and engage with it for a longer time.

If someone clicks on your video not knowing what the content is about, they might soon abandon the video because they didn’t find it interesting. This affects your search rankings on YouTube negatively since viewers are abandoning your videos sooner than they ideally should. YouTube considers this as a sign that your videos aren’t engaging enough and will begin to downgrade your rankings. There are several ways that can help avoid this, YouTube tags being one of them.

These tags will give your viewers a good context about the contents of the video and help them decide whether they want to watch the video or not. Another reason why YouTube tags are helpful is in gaining new audiences. If you use tags that are similar to your competitors’, their audience will begin to see your videos in suggested videos. Doing so allows you to amplify your reach on YouTube and subtly push your competitor’s audience to watch your videos as well. Ultimately, the reach of your videos increases and you begin to climb the engagement ladder faster than before.

Best practices to follow using YouTube tags

YouTube tags shouldn’t take up a lot of your time. You need not focus on them thoroughly, which is why you don’t need complicated tips and tricks to ace the game. However, making sure that you use best practices in this context is always a good idea.

Order your tags on the basis of importance. The first tag should be the target keyword that you are aiming to tank for, and the following tags can be arranged in an order that you deem best.
Don’t forget to add broader keywords. Keeping your tags very niche will prevent it from reaching an audience that’s still a beginner in your domain. Add broader keywords that will describe the overall domain of your video.

Conclusion

YouTube tags might be a trivial addition to your videos, but they can be of immense benefit in some cases. The key here is to not spend a lot of time perfecting these tags or selecting the best-suited one. Remember, the idea is to only give people a context about the theme or contents on the video. Keep it simple; don’t mislead your audience by adding wrong or vague tags and give your audience a quick context on what a particular video is really about.

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